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TEDxWarsaw - Sebastian Straube - 3/05/10

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So, what do you think this picture shows us? This is a picture from 50,000 years ago, and this picture shows the influence of humanity on the planet Earth 50,000 years ago. This picture shows the influence of humanity today. And did you actually know that at the current speed of the economic development, we need three more additional Earths to sustain, or to keep the economic growth how it is? Well, of course, we don't have these three additional earths, and unfortunately, Mr. President, Barrack Obama, just cancelled his NASA plans for human space exploration, so we need to focus now on one planet and we just have to think about sustainable and innovative solutions to keep on going. Well, this kind of thinking inspired us to develop a kind-- a new model of managing innovations. And this model of innovations is more open to societical expectations and also to external influences in the context of sustainable development. We called it: sustainovation, and we tried to use sustainovation to help companies to manage complex trends in the field of sustainovation like societical development and also ecological development. And this kind of model follows the so-called open innovation, and the open innovation in this context is used more to invite the outside world to participate in problem-solving and also in creating new product prototypes, And them to launch them on the market. So we did a-- We did a European-wide survey, and we asked some companies and also CEOs, how they are putting sustainability in their business' operating strategy. And we found out with this European-wide survey that actually there are four sustainable innovation trends which are: environmental technology innovation, the catalythic innovations, cradle-to-cradle innovations, and bottom of the pyramid innovations. The environmental technology innovations are innovations which, actually, help to reduce the amount of-- the amount of CO2 and also reducing energy and also the resource consumption, and help to adapt to the climate change, and one example, just a simple product, which can be made out of these ideas it's like a washing powder which functions at 30 degrees and which actually saves energy, it saves water, and of course, it saves CO2 emissions. So, the next trend we identified is called: bottom of the pyramid innovation. And this trend is about serving the needs of four billion people who are actually living today with less than $2 per day. And for example in Kenya, these people are using mobile cellphone technology to pay money, and also to transfer money, and the different bank account. What does it mean for the people? With this kind of technology, the people have access to financial systems, and they have a secure money transfer, and this is a very-- a great value for them. The next trend is called: cradle-to-cradle innovations. And these kind of innovations are built up around material cycles which are closed. this means that materials are 100 percent recyclable, and they are reusable. For example: the study which we did is this kind of material, and we used ecological inks and also we used the material which is-- which leaves behind no ecological footprint. and also when you read this study, you can send it back to the producer, the producer will collect the study and he will wash it, with a special, of course, process, and with low consumption of water and energy, he will wash it, and he will put integrates back into the material cycle, and then, after that maybe he will do, with this kind of material, a new study. So, it's a closed cycle. And then, we have these catalythic innovations. These catalythic innovations are innovations which actually create-- from societal and ecological-- They create societal and ecological benefits by minimizing the value-editing process. This means that, for example, there is an internet portal which you can use and there are lists of projects form all around the world and also from your local neighbourhood, and there you as individual, you can choose the projects, you can donate your money, your time, and know-how to help these people to help the social entrepreneurs somewhere who are realizing the sustainable solutions. So with these four trends and the sustainovation model in mind, I would like to invite you to just imagine or think how you could contribute to solving the social and environmental problems and also to try to rebalance our relationship with the only one planet which we have. Thank you very much. (applause) (Ralph Talmont:) Takes a lot of doing. (Sebastian Straube:) Yes, of course. (RT:) We keep hearing about the mounting climate problems and economical problems and water shortage and energy and all the other issues that seem to have all of a sudden hit us all at once. Any ideas on how individual people can actually pick the thing that they really want to work on, and concentrate their energy, seeing as it's kind of impossible to throw yourself at everything? (SS:) I think there are many possibilities. First of all everyone of us is a consumer, and as a consumer you have really the voice to make changes and to make the companies aware that maybe you are not really-- you don't want really to buy this kind of products which actually are served to us and which actually are kind of destroying the environment. So you have a voice as a consumer. As an individual person you can donate something, you can get involved in projects, you can get involved in NGOs, so everybody has the power to change something and I think also the concept of TED is showing that everybody, who wants to change and who will-- and then they will find the people, and that the change will really come. (RT:) Thank you (applause)

Video Details

Duration: 7 minutes and 44 seconds
Country: Poland
Language: English
Genre: None
Producer: TEDxWarsaw
Director: TEDxWarsaw
Views: 92
Posted by: tedxwarsaw on Mar 15, 2010

Sebastian Straube consults leading Polish and German companies on sustainable business practices, in areas ranging from using renewable energy sources to social entrepreneurship.

Sebastian's talk centeres around sustainable business practices considered important by leading European CEOs.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events which bring people together to share a TED-like experience. These events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
(*Subject to certain rules and regulations)

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