Programa de Certificação do YouTube _ 08_Abril_14
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Hello, good afternoon
We here at the Google office in São Paulo
My name is Sandra, we met last week
at the YouTube certification
And today we will continue with two special moments
In the first moment, Daniel Figueira, our live event expert on YouTube
He will talk about a live event
And afterwards, we'll have questions and answers
from all the speakers who participated in our certification
So, please
send your questions
Including the questions you have about Live
Afterwards we will
So we will now a forty-five minute presentation about Live
And afterwards, questions and answers
We have several very interesting questions
And we are waiting for yours
Ok? Let´s start
Well, good afternoon everybody, My name is Daniel Figueira
I work here on YouTube, I´m the expert in live
And I'll talk a little bit with you about
How does live work,
When it is interesting to do it live
And many other things,
now for half an hour or about forty minutes
Let´s start the presentation
Come on, let´s go
Here is a bit of agenda
I'll say the reason why to do live
It is not always interesting to do live,
so I will talk about those times when it is interesting
to do it live
Because YouTube - Why do it live on YouTube
How does, in general, a live show works
Like this, not specific, nothing like that
But how does this world of a live show works
The types of live eventa we have on YouTube
And then a Step by Step
for you to perform a live event
And during all this,
we will show some of the best practices
Things that are cool to do
to have a really cool live event
and a very successful one
Here is an example of the recent live event
I do not know if you followed it or not,
but
it was transmitted to a YouTube partner
The Carnaval de Salvador, in youtube.com/carnaval
If you want to go to the channel now
I will not play the video here now
But if you want to go in to watch,
it is an example of a live event that was made
on YouTube
And had a great production and all that,
but is only an example of live
events, and why it is interesting to do this
live event on YouTube
We are now going to talk about that
So, why live?
Not all the content - You were accustomed to do
Videos on demand ,
to record videos and upload them on YouTube
But it is interesting to understand that in live events,
it fits in certain contents
You know, type of contents
I´m not goint to talk about the complete content
"Ah , makes any content that you
have live, and makes it a success"
No, that is not a truth
So, there are three things that are important
to remember when you do a live show
And to see if your content belongs on that world
The first is: is it valuable?
Is it a valuable content only for that time?
So, for example, news
sports, a competitive match
Are type of things that have a certain value at that time
If you watch it later,
it will not be as cool, it will not be as interesting
Another thing is: A content that is interactive
So, if you want to participate
For example, here
We are asking you to ask questions, we are going to reply to them later
So, this interaction between who is doing a live event
and who is watching is really cool
And any content in this kind of thing,
its very interesting to do it live
And the last thing is: Exclusive content
Imagine that you have a show house where can fit around five hundred people
And that´s it, it will sell out, your home show will be fully booked
And five hundred people are going to watch the show, the event or whatever it is
Through live, Live streaming
You can expand this content to many more people
A bigger audience
So from these five hundred people you will get how many people that want to watch it
And this is only one for the advantages from YouTube
Because it is a free platform
Then you just need to have a computer
and a connection to make a live show
Today, any channel on YouTube
in good conditions can make a live show
It works on many devices
In Smartphones
both iOS and Android
In Tablets, Google TV, Desktop
So YouTube -
The same way that On Demand videos
are released for all these platforms, and so is
the live show.
And another cool thing is that ,
if you do a live event following the best practices
With a cool promotion and everything else ,
it can serve as gas for your channel
As a Boost
It is an event where many people,
not everyone who is already subscribed to your channel
But too many people who don´t know your channel
Maybe they find out about your channel via
this live show
You can also help not only to have views, but to interact with their subscribers
But also with other people who do not know your channel
Here is an example of some content that we evaluate at this moment
We have a partner,
the Climatempo
And they do, if I´m not mistaken,
three or four
I think they have three live shows a day
So, its the content that if they record
and upload it to the channel, and then the following day
No one will watch the weather forecast
from yesterday on the following day
It already happen, everyone wants to know
"Ah, what´s the weather like this afternoon here in São Paulo?
Will it be raining?"
So this is just one example of
contents more valuable at the moment
This is another example of a partner,
that has a partnership with Netflix
And he gets certain videos, movies,
and has the right to Stream
of that movie, and everyone goes in at the same time
to watch, and is more or less, an experience to watch
a movie together, so one person keeps chatting, commenting
talking about the movie.
So, its a very different experience
watching the movie by yourself or with other people
And the last example is TomorrowLand,
is an electronic music festival, a super popular festival
that sells out immediately
So, TomorrowLand decided to do a
live broadcast on YouTube to try
to reach several people, this is an event with hundreds of thousands
of people watching
So, is a way for them to leave ,
expand the range of the festival
to many more people
So, why do a live show on YouTube?
YouTube has several features,
several very cool and interesting things
on the platform, one of them is that you can do a
Full HD broadcast, so if you have the technical requirements
a capable machine,
an internet able to upload
you can do a broadcast in 1080p
That is a pretty good resolution and
with a really good quality
And another cool thing is that you can do
transcodification in the cloud
which is basically
I do not know if everyone understands that
but its basically -
Who is doing the live broadcasting
You only have to send a resolution
or bit-rate to YouTube
The, for example,
if you will make -
If you have an internet able to, lets say,
10 Mb of upload
You will transmit a stream of only about 1080p
And YouTube will break those 1080p
for all other resolutions,
and all other platforms
Smartphone. Tablet, etc.
for you
All in real-time
So if a user doesn't have band to watch 1080p,
YouTube will provide a stream of 360p, 240p, 480p, etc.
Another thing I wanted to talk to you about,
which is also very cool on YouTube regarding a live show
is the ability to come back during the live show-
the use comes back and watches something
that might have missed, so, for example
"Ah, I'm watching"
and then he started watching the game
"Damn, I missed the goal,
there was a goal and I missed the goal"
You can return during the live show to
"Ah, let me find it here,
blah blah blah, the goal was here"
You watch the goal,
and then go back to the part of the live show
Got it? Its like rewind
go back and watch that part you might have missed
There are also other cool stuff,
if you want to do a redundancy
If you have a super critical event,
you can have two computers
making a redundancy
in case there are any problems -
Nothing happens with your live show
So, as I said,
you have -
Live YouTube works in Smartphone
Table, computers and is expanding to TV and etc.
Enters into a platform and expands together.
So, how does a live broadcast works?
Do a live event is a little more complicated,
times more complex than
what everyone is used to,
which is recording a video
Edit it and make it available on YouTube
Upload it
Why? Because everything has to be in real time
So how does it work?
You have a source
one or more cameras,
capturing audio and video
And the big difference from a live event is that
you have an encoder
Which is basically an equipment,
it can be a little box
it can be a computer with software,
that takes that video and audio signal
and encodes, packs and transmits
tthat audio and video signal in real time
to YouTube
So, to do any live event,
you must have a camera recording, microphones capturing audio
and video, you can have a number of things
You can have several different sources,
you can have computers connected
with switch, all that bunch of production equipment
[Sandra] Profissional
Professional, amateur,
there are endless things in the production part
But all this will end up in the encoder,
that will then forward it to YouTube
in real time. So, here are some examples
There are free encoders,
such as Wirecast
our the Flash Media Live Encoder, both very popular
There are others, for who is a Gamer, XSplit
which is quite used by the Game world
There are also free ones, such as OBS, Open Broadcaster Software
which is an Open Source software,
and there are others even on the other side
that are highly professional equipment,
dedicated hardware
Equipment you put in racks,
in data centers or whatever
And exclusively dedicated to that
Here is just one example, a screenshot of Wirecast For YouTube
YouTube has partnered with Telestream,
which is the company that develops this encoder
named Wirecast
So, there is a version of Wirecast,
called Wirecast For YouTube
that you can download for free.
and use to do your Live Stream
Lets now talk a bit about the type of live events
that exist on YouTube, perhaps even to someone who has already tried
to do a live event, maybe its a common question
"Ah, what's the difference of a Hangouts on Air - "
which is what we are doing now
" - to a live event? For a live broadcast?"
We divide this into an event type,
which is the fast event
used in Hangouts on Air,
it´s fast because it is quick to set up
And the other, personalized,
you have more encoder options.
of encoding
So, basically there are these two types
The main difference is that this encoder in the middle
that I showed you earlier
Both follow that same pattern to do a live event
they have a capture equipment, an encoder
e then, its broadcast to YouTube
The difference is that in Hangouts on Air,
your capture device
will usually be the webcam,
which is not the case here
And the encoder is made by the Hangouts on Air itself
Got it? So to capture audio and video from your camera
go to your browser,
for Chrome
And Hangouts on Air encodes and broadcasts it all to YouTube
So, you don´t need to configure a encoder
You do not need to download a Wirecast,
or something like that
With the live event,
you will need to download an encoder
and configure it and everything else
The advantages that you have when using an encoder
is that you can, for example, do a redundancy
You can have two encoders,
and if one of them has a problem
the other one with continue, got it?
You can make -
You can obtain quality,
Hangouts on Air is made for this type of live events
A Hangout, a chat,
is something like that
So, it will not maintain that super ultra mega best quality
When you are doing,
like, I don´t know
[Sandra] Carnaval
a show, Carnival, which is
You will want quality,
you will want to ensure that quality
So, in these cases ,
is highly recommended a custom event
which is how we call
[Sandra] I have a question, Daniel
But fast or custom,
it does not have a time limit
So, for example,
I decide to do a Hangout on Air
I can also do an hour as custom.
Will it only change the quality?
[Daniel] Right
We have many live events on YouTube today
that they call 24/7
(24 hours a day 7 days a week)
that are live events that run -
[Sandra] The whole day
Yes, the whole day, 24/7
It has for example, Pet Collective,
which is one of the partners
They broadcast puppies, kittens
Now they have some eagles,
and some different things
So, they also have traffic cameras
which are 24/7
The news, that are playing 24/7
In Hangouts on Air ,
you can do pre-roll ads
At the moment ,
you can not do any mid-roll
And on the live event on YouTube
you can do both the pre-roll and the mid-roll
You can click on a button to insert an
ad in the middle of your Live Stream
These are those
The main differences are here, but -
Hangouts on Air also has a watermark
of Google Plus,
what you are seeing here, I think, in the upper-left corner
and on the live event, it doesn't have one
Next, now a basic Step by Step to do live event on YouTube
I will not give all the technical details
and all specifications,
exactly as it should be
But I will give a general idea of how to make a live event on YouTube
And then,
you can search and read more about it
So, before the event, the first thing you need to do
is to enable a live event on your channel
So, just go to the Video Manager,
in Live Events,
and click on this blue button
and must say in the middle,
"Enable live streaming"
This will-
[Sandra] Sees if [inaudible]
And this will enable the live event,
your channel just has to be in order
to activate the live event in your channel
After that,
you will be able to do a live event
There is just an one-time activation
After the activation,
you need to create the live event
So, in the same place,
on the Video Manager
You'll see a button
"New live event"
Just click on this button
And you will fill in the meta data,
and will create your live event
We recommend creating this live event in advance
Because,
the users can find your live event
can add to the calendar,
it begins to be indexed, appear in search
and everything else
So, we recommend to do this as soon as possible
Here is also the place you will choose,
it will be a quick event
Which I didnt even talked about, in Hangouts on Air
Or will it be a custom event
where you will use an encoder
like the Wirecast or the Flash Media Live Encoder
So, just a reminder to use relevant meta data
Because it is very important for people to
find your event
It has to have enough descriptive data about the event
and all that,
I think you had more on this
during the certification
the same thing goes for live events
The third,
and perhaps one of the most important things
It's to promote your live event
So, there are options for you to promote in its channel
And it will also appear when you are
creating your live event
So, promote to the middle of the video programming
Or promote on your channel page,
will appear really big up there
It will be highlighted
Because the users -
They have a very short period of time
to finds your live event, which will be during your live event
If it will be a 24 hours live event,
it may be simpler
But for an 1 hour event,
it is important to do all this prior work
of promotion and everything else
In order in that 1 hour,
the users can be online
So it´s also important to promote elsewhere
Other social networks, other tools
the way you talk with the communities
with its users ,
and promote your event in those communities
Another interesting thing I 've seen lately the partners
to, is create a promotional video, create a video a week before or the day before
And saying
"Ó, there will be a live event,
this day, this hour
Show up, lets participate, whatever, come to ask questions!"
So, sometimes, a video helps to promote
And another thing is to interact a lot with your community
Here is only one example of One Direction
where they did a live event on YouTube
They called it
"1D Day"
And they asked people to send
Art and photos with the flag of the country,~
and whatever
So, its like, actually making people remember the event
and participate in the event
And the last step before the live event
is to test
It is very important to test,
and if possible more than once
Check, make a live test,
make a simulation
You can create a private or unlisted event on your channel
To do that test
You can see the quality,
you can see how it works
"Ah, this is working fine,
its looking good!"
So, it is very important to test,
because when its time for your live event
You have to be sure that everything will work
You must know what is going on
So, the best way to reach this point is to really test it
[Sandra] There are some questions here,
do you want to respond?
-[Daniel] Yes, not a problem!
-[Sandra] Let´s do it!
[Sandra] The advertisements,
I think you already answered
It's from Vestibulândia,
"What are the forms of advertising available for a Hangout?"
"All of the conventional ones?"
[Daniel] No,
its In Stream pre-roll
So before starting a Hangout,
there will be an advertisement there, a video
And for the live event,
there both pre-roll and mid-roll
like I mentioned before
So, you -
In the control room, I'll show you a
little after
But after you get your live event,
there is a button for you to insert an ad
So you can click,
and it will insert an ad
If there is a break, and everything,
for the users who are watching
[Sandra] The other is if
"These custom Hangouts are paid?"
No, everything is for free
"or is it for free?"
its always for free
[Daniel] Everything is for free, yes,
nothing has to be paid
[Sandra] You are asking about the delay,
"You have a normal delay time for these functions?"
[Daniel] The delay-
To whoever wants it-
We are watching it, right?
[Daniel] It is up to those who want to test the delay,
its only testing
You can do a live event,
time it and see how long it is
But I think that today,
its always improving and changing
and we keep improving this delay
Because the delay is basically what is caused by
whole this transcoding process,
and transmit the video to the user, and all that
It's what causes this delay
Today, it should be in the range of approximately thirty seconds
[Sandra] Maximum
[Daniel] It is in its exact exact exact number,
but in that order
[Sandra] They now asked about the accesss
we'll have to the videos,
all videos are recorded
The Hangout is recorded ,
and becomes immediately available
Of course that only the participants in our community,
which is a closed community
Only the participants of the certification will have access
So, this is a very important space also to
ask questions and watch all,
mainly Daniel´s live presentation
As the next part of questions and answers
I have one more,
"The thumbnails are configurable?"
[Daniel] In the custom and the live event, yes
You can upload a thumbnail,
sometimes only until a certain point
One of the best practices for the thumbnail on a live event
is to include something like "Live"
And include a date and time,
that´s what we usually recommend
in order to a person to know,
because sometimes that person clicks and -
You click on a live event and it still didn't begun,
and it shows a counter for when it will start
And you think,
"Hey, I thought it was going to be now"
So, sometimes you place the date and time,
so people will say
"Ah ok, on that day"
This is another way to promote,
and for people to schedule it
[Sandra] I have a question from Sissa
"If you can teach a class?"
Yes, Sissa, the content-
Each creator or each partner can decide
The class is available, recorded,
depends if you want to do a Hangout on Air
With a more basic structure,
which it's like we're doing now
Or if you want to place a more expensive production,
with cameras and a higher quality encoding
-[Sandra] Shall we move on?
-[Daniel] Let´s go!
So it was before the event,
just doing a recap here
You activate your channel,
you create the event
You promote the event ,
after that you test it to see if everything is OK
Now, during the event,
the day arrives and you start your live even
So, you have a button in the control room,
inside the Video Manager, Live Events
I will not give every detail, but you will have a button for you to start transmission
After transmission has begun in this control room,
which basically means that you can
leave control room open
while you are doing your live event
You can monitor the conditions of your transmission
So, for example,
if your internet disconnects or has network problems
The transmission status goes to "BAD"
or he will demonstrate
So, you can monitor your entire transmission
And you can also-
Another YouTube cool feature is that
you can generate videos On Demand during the live event
So, you can-
Let´s say, you're broadcasting a game,
or you are transmitting something
and had a special moment, you say
"Damn, this here is really cool!"
You can have someone,
maybe not you
But maybe someone else generating these videos On Demand
during the live event itself
So, you would not need to upload this small excerpt afterwards
Since you are already transmitting to YouTube, YouTube will cut and will generate a video
You insert there meta data,
and there you go, its on your channel
You can also follow
the metrics of its live broadcast in the control room,
you can see how many people are watching
at that time,
in what resolution they are watching
How long are they watching,
if there is any type of error
You can also have an error report
So it's a cool thing that you can see
"Ah, there is that content!"
Then the audience goes up, the audience goes down,
you can track it in real time
It is also important to say that during your live event,
its important to continue promoting
So, continue on your social networks to promote,
posting links, telling people
"Look, I'll start now!" or
"It has started, we will interview this person!"
So it is also very important
After the event,
what is important to do
First is to stop your transmission, push that button
"Stop the transmission"
also in the control room
And after that,
after you stop broadcasting on YouTube
Stop your encoder
In case, if its a custom event,
stop your Wirecast or your software
or your hardware that is doing this coding
And after that,
you can go to YouTube Analytics
and download a report to see how many views you had,
and all those metrics
I think you are already familiar with,
you can also get those to the live events
Its the last step
[Sandra] I have some questions,
do you want to answer?
Here's a question from Sissa, which is
"Where you charge a subscription, you can use
that tool?"
In fact, Sissa,
we provide a tool
Then it's up to each partner to use it,
for all users in reality
Its a platform and its available
Now, how will it be used?
Everyone who decides, there isn´t a-
[Daniel] It is important to say that the following live event
the same YouTube policies,
The general Terms of Use
[Sandra] Exactly
[Daniel] So if its within the Terms of Use,
you can use it
If its not within these Terms of Use,
then you can´t
[Sandra] It is very important to read the Terms of Use
[Daniel] It is one thing, for example, that
its against the policies,
to insert ads into the stream
This is an example of something that is against the policies
[Sandra] Exactly,
because you have to enable this Ad
already placed, not go there and do a product placement on something
Here's a question from Arthur
"We can do a live event, but not necessarily live?'"
"Example: release a video that looks like its live,
but previously recorded and saved in a computer file"
[Daniel] Yes, it is relatively simple to do
This encoder which I mentioned just now, for example -
Let's use the example of Wirecast for YouTube
In Wirecast for YouTube,
you can -
Your source can be a camera or microphone,
it can also be a video
So, you can select this video,
that you've already recorded
and use the Wirecast to broadcast this video
like a source
So it will be broadcasting to YouTube,
YouTube will be receiving
The little ball will be there,
like it was a live event
And for the user,
it will be like its a live event,
So yes , you can do it,
you need to do a custom event
Using an encoder that has this capability
of using a video as source
[Sandra] Then it already completed it, right?
This is only for Live or also Hangout
If you pre-recorded it,
to then make it available
[Daniel] Its like this, you can even do a Hangout,
if you really want to
You can, technically, do it
But, let's say,
the most common or standard
its you creating a custom one
[Sandra] "What are the limitations for the transmission
of live audio in terms of sound quality?"
[Daniel] Streaming live audio in terms-
Today, the-
There is one, if you look for-
I think live coding requirements,
or something
No Help Center,
there is an article that mentions exactly
the specifications
Today its
128kbps, Stereo
Is the audio quality that you will receive in a live event
If you are a a sound lover,
you may know that it is no longer like this
of the shows we have done with some partners
and what we see,
its a reasonably good quality
so, from a personal point of view
But the technical requirement is that one,
128kbps, Stereo
[Sandra] "Tenza: How is that cut done during a live event?"
[Daniel] To generate On Demand Videos?
[Sandra] Yes!
[Daniel] In the control room,
you will have a player there in the control room
that is broadcasting
your live event
The same way you go back,
go forward in the video
You will use this one,
in English its "scroll bars"
I´m sorry I, do not know the term in Portuguese
But you'll use the bar there,
and go back to the point that you
what to insert in the beginning, there you will click on the button to mark the beginning
Then you will put the bar where you want to mark the end
You mark the end
and then you cut the video
So, it's basically mark the point of entry,
the point of exit and cut the video
[Sandra] There is a question here
"What kind of analytics do you have
after you finish a broadcast?"
"If you have people who've been on a live event,
at the same time"
"The highest point of the transmission,
what kind of data?"
[Daniel] You have all the data that are today
on YouTube Analytics for other videos
And more specifically for the live event,
in the control room, it will be-
The data will be available there after the event
You will get a graphic of people that are watching
at the same time, so, you will have a-
Is a real graphic,
with each of the resolutions and
"Ah, when you started the live event,
you had ten people and has been increasing"
"You´ve reached a thousand people, and then began to go down, and then increased again"
So, you'll have a nice looking graphic of
people that are watching over time
You can also filter it by country,
and you can also filter this graphic by-
if it was on the watch page,
or was in embed, or things like that
We already are-
[Sandra] Yes, after that you will finish,
so there is another
[Daniel] Alright, we are now at the very end
So, here I was talking about after the live event
So for your live event,
will watch the metrics, you will analyze how it was
And there is also a cool thing,
a good practice is you -
If you didn't do it during the live event,
this cut of the best moments
and all,
is something you should do afterwards
Get the best moments,
because not everyone, after what happened to the live event
Because if you did a live event,
it means you had a reason to do it live
So, many time, people do not want to watch
two hours of content later, that, you know,
will be of questions and answers
One thing that is not so cool when it is not a live event
Then a cool thing you do is to
cut that one live,
you can use YouTube Editor
within YouTube itself and generate these other videos
On Demand for your channel
So, just as a summary
Before the live event,
you activate the channel
You create the event
You promote, and then you do the tests,
to make sure everything is correct
During the event ,
you start your live event, of course
You monitor your event,
through the control room
And you continue promoting
And after the event,
stop and evaluate how it went, look at the data
to see if people liked it, disliked it,
how many people watched it
And upload highlight videos of interesting things
about the on demand video
I know it was quite fast,
its a subject that has quite a lot
You can do a lot of cool things with a live event, but I wanted to tell you guys about all you can do for you to
consider, if you have some content that
its nice to interact with people,
its cool , that makes everyone excited
at that moment with that subject
Consider a live event to be part of your channel
It's one more tool,
another cool thing offered by YouTube
Is that!
-[Sandra] Well, we already have some questions
-[Daniel] Ok, lets answer to them.
Vestibulândia:
"A slightly more technical question"
"Webcams usually do not have a lot of quality,
is there a way to use a professional camera?"
"For example : A Canon 5D live?"
[Daniel] Yes, there is,
what you need from a technical point of view
You need an audio capture card -
In the case where, video
But it is usually a video and audio capture card
That-
For example,
there are cards that attach to the USB
For example,
to watch television on the computer
And then, you -
On the computer, you have the Wirecast
So, your Canon camera will appear will appear as one of the sources
or any other camera
Another one, for example,
these encoders -
That's a big difference of the encoders [inaudible]
software on the computer for free,
and encoder hardware
In reality, this encoder hardware,
they already have audio and video inputs
It goes directily in them
But the most common its really you a video
and audio capture card, where you can connect that camera
And it appears in Wirecast as one of the sources
for your live event
So it is possible, yes
[Sandra] Alright
Have one here from Marilha,
I believe that is from TV Cultura
"I am thinking about streaming 24 hours of our programming,
is it possible to integrate our programming schedule via our API
to generate On Demand programs?"
[Daniel] I think that that on demand video cut
might stiff not be in the API yet
There is an API on the life part of YouTube
where you can start a stream, stop a stream
create a stream ,
then you could create a new stream
That's all you can do through -
The cut part of the On Demand is a feature
super new,
and newly released
I think,
I need to check, I need to confirm
And then this step for you,
for sure!
But I believe that this feature that allows you
to name the input and output, to cut,
Still not available in API
[Sandra] Let me see if there are anymore -
no there aren´t!
So, people,
thi is the first part of our Hangout on Air
We are finishing here, with Daniel ,
thank you for all the sent questions