Vuoi fare la Rivoluzione
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If Che Guevara were alive today,
what would he do to bring
about the revolution?
He'd read books. Today,
reading is a revolutionary activity.
Nobody reads these days.
If you look at
the statistics for reading in Italy,
you want to weep,
readership levels are sadly embarrassing.
So let's try to make our
own small contribution
to get people reading.
Let's find
some crazy reasons,
that, even if someone says
"But who the hell cares",
get us thinking about why
reading books is worthwhile.
Intro ...
Reason number one,
is that we're all always
on the look-out for good ideas.
A good idea that could
be life-changing, and so on.
And what could be easier and
more cost-effective
than reading a book.
It provides you with ideas,
some better than others.
but it gives you a different
perspective, it makes you
see things a different way.
We've said this so many times,
it gets you out of your comfort
zone, the things you know,
and shows you things you
didn't know. It opens up
your mind to say "Just a
minute, perhaps I can resolve
this problem this way."
A small idea,
gives you an important result.
Reason number two
and here I turn to science.
A study carried out in 2009
by the university of
thingmejig, whatever,
which found that reading
reduces stress levels
by as much as 70%.
Which makes sense, because
when you're tense, up to
your neck on a lousy day,
right, that's it, and
you browse a book
unless it's a
Stephen King novel,
which will send your
stress levels even higher,
it helps you relieve
the pressure, because
it focuses your attention
on other concepts,
in a word, it works.
Another related reason:
oh, by the way, this video
is offered by 4books,
the best company in the world.
I'm joking, but it's my
company and I wanted to say that.
In the end I managed to
persuade that wretched negotiator
and here we are.
I'll make some videos
on the question of reading
offered by 4books.
What does 4books.it do?
It provides abstracts,
cute little summaries
of business books
published in English,
which perhaps
you'd like to read,
but don't have time.
You don't know English,
and so you begin reading.
That's what 4books is,
a stimulus to read
starting from just
a few pages
with the key concepts
of a book, then hopefully
you'll read the whole thing.
End of the plug.
Another interesting scientific
statistic I've seen is that
reading has
anti-ageing benefits.
Since your brain keeps you alive,
because it's always reading,
reading, reading, and
slows down the ageing process.
I've no idea whether this
is true or not , but
if you take Warren Buffet for example,
who's as old as the hills,
but he's still there,
still in great form and
a famous super reader.
Another piece of
scientific evidence
relating to what we just said,
is that if you read,
your brain is always active
and you are less likely
to develop mental disorders,
because after a while, if you're the
only one washing your brain
in front of the TV or
with your mobile phone,
whereas reading is an active
occupation, a continuous game of
ping pong with the object
in front of you,
a great book.
Read, read, read,
especially for young people,
who are perhaps only used to
reading books for school,
which are really boring,
and I warmly recommend reading.
It's helped me a lot,
I went for years without reading,
your life changes dramatically.
Your brain smokes,
you lose all your hair, but
that's nothing to do with reading,
or possibly it is, and it's
the mother of education,
the education you
carry around inside.
Or you can be like
Groucho Marx who said:
"I think television is
very educational,
when someone turns it on,
I go into another room
to read a good book".