TEDxJakarta - Adi Panuntun - Design as a change agent
0 (0 Likes / 0 Dislikes)
Thank you Lalit... Thank you...
TEDster in Jakarta... it's good to be here
Chandra is my senior in Bandung campus
and... It's really.....
I'm very excited to share the stage with him
I've been his fan since college and
even then it's... even in those campus days
He had showed that he's going to
contribute in a huge way to...
this country.
Ok.... Has any of you...
seen this before ?
You did ? Any of you were there at the
museum fatahillah when... wow so many of you
Ok.... well it's really.....
this is a multimedia show
which was considered spectacular by lots of media
But it's not that spectacular to me
....
there were two challenging issues
Back in march 2010. Those two
very challenging issues were..
They turned out to be what really inspired me
to do this....
our need for public spaces
and the decreasing number of public places
in our city... keeps happening
unlike the consumptive spaces
such as the malls ... which is everywhere
The second issue was
the closing down of 11 museums
in several cities in Indonesia
Any of you aware that our museums
closed down about the same number each year ?
No ? So what is the problem ?
The ability of those museums to present
themselves attractively for the public
are getting worse
it was like they were trapped
as they are expected
to document events in the past
or past achievements
they got carried away and continued
to present themselves anciently... So
The generation such as mine
or the younger generations to come
or maybe even people in general
would feel not too excited to visit our museums
Despite my passion for... I'm a
I'm a museum traveler
now.... to cut a long story short...
Some ideas emerged to address
those two challenging issues
which .... include
well there were some alternatives then including my proposal
since my background is cinematography and I'm also
a designer, I tried to
create a movie that access
those public spaces. Except...
the way I did to produce the film
was so much influenced by the way I think about design
Design is always trying
to see things differently
So when I created this movie and had the audience come to see it
I'd make them to see film differently
If I stick with my moviemaker way of thinking
I probably end up doing documentary
that would only talk about public spaces
or for instance the success story of a museum... several museums
several foreign museums
then I'd package it in the usual film format
to be projected to the silver screen.
LIke this.... I mean
not the building but the projector ... the projection is like this
Too many.... what do you call it...
Habits... which I believe
will not spark too much excitement on people
and bring them back to visit the museums
or to defend our public spaces
We need someting new
So... finnaly
I tried to look at it as a designer
to see film differently means we don't have to project it to 2d screen, right ?
I tried to breakout from that format
I thought a movie could also be projected to an architectural facet
of a building... an object
With this technique
It's possible for me now... to cast
the building... this Fatahillah museum
as the leading actor of the movie
We often heard that a building is the silent witness
of the city's journey in time
A silent witness of the history
that can tell no stories
By doing this, I can transform
Fatahillah museum into an actor
who now have a voice to tell
the city's journey
to thousands of audience who came
flooding the square ....
The Fatahillah square in Kota Tua that night
It's
The enthusiasm was overwhelming
It was a surprise that all the local TV station featured this event
It was also a surprise
how so many people came recorded it on their cell and uploaded it
to facebook, youtube, twitter and all other
Now behind all that actually
the thing that inspired me was
the tradition which has become
the nation's visual conversing culture
Now from where you sit right now
Let's take a ride in a time capsule and
let's travel back to the past
throughout our remarkable nusantara
The wayang show
It's actually a very effective tradition
for our ancestors
to do knowledge transfer or knowledge sharing
Wayang adopted the basic principle of audio visual
We have a dalang pupeteering a shadow illusion
from a kerosene lamp
and he produce sound effect with his own voice
he also collaborate with a music composer to produce
some kind of nuance that build the drama
Wayang succeeded in conveying
islamic syariat teachings in it's era
In fact they were used by Wali Songo
Let's take the time capsule further into the past, before wayang
The Candi Era which is quite a hype not to long ago
Like Borobudur candi. Any of you been there before ?
Any of you NEVER been there ?
Ok... if you take closer look on candi borobudur
you'll be surprise to find out that borobudur candi is in fact
an audio visual product
the basic principle of audio visual was implemented
by Gunadarma's architec and I'm sure he collaborated with a or some story teller
If you visit borobudur
you have to climb from the first level to the last
along the way you can see relief on your right
as you go around it iclockwise
you will experience something called sequential relief effect
where the relief will seems to move and tell you a story
It differ from a more modern audio visual such as wayang
or my video mapping or all the movies we seen in theaters
if we are watching movie you sit and be the center
as the movie rolls upon us
At borobudur, the movie is the center, and the audience is the one who move around it.
It produce the same effect - a sequence
with the same purpose
to convey knowledges
there's a behaviour that show the same
This is people when they observe borobudur and that is when they observe a modern candi
That is museum fatahillah with digital reliefs I created
There is a similarity
and because of this traditional similarity
it's interesting... borobudur was once a hype
that convey certain messages just like wayang
And this is what happened that night when more than 50.000 people gathered on fatahillah square
all of a sudden the museum is a hype again.. back as a centerpoint ... of...
euphoria or whatever it is...
and the amazing thing is
Those people were there not just to appreciate
the visual show I created
But they also actively forwarded the message of that show
To fresh things up... I have with me some videos
you all can enjoy
before I continue
Thank you
If look at the...
these youtube links and some photos
This is Fatahillah museum and these are the people who were there
Thousands of people after the first.... the first two minutes after the first show
thousands of link on twitter, facebook, youtube were
were uploaded
and towards the ... we play it twice... towards the next show
there were more people coming.
this is just one link out of
dozens if not hundreds of them that I monitor when
after the show was over
one of them went as far as 40.000 hit then
it was not only came from Indonesia or Jakarta
But also from singapore and some even from europe
and instantly Fatahillah and Jakarta became trending topic in youtube
the lesson here is
turns out... the fan fairy (??) video just now is true
and like Mr. David said before that change
can be delivered in a fun, elegant, beautiful and sympathetic way
This is actually... what I've done is actually a stree demo
But the street demo I did convey aspirations... sorry
this demo to convey aspirations was done by a more beautiful way... more designed... more
stylish, hip... so people were comfortable with it and can appreciate it and without
being asked. They actively participate to welcome the message
and afterwards voluntarily spread that message
So that night they saw there was and idea an aspiration
worth spreading
Thank you TEDxJakarta I think that's all from me