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TEDxJakarta - Adi Panuntun - Design as a change agent

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Thank you Lalit... Thank you... TEDster in Jakarta... it's good to be here Chandra is my senior in Bandung campus and... It's really..... I'm very excited to share the stage with him I've been his fan since college and even then it's... even in those campus days He had showed that he's going to contribute in a huge way to... this country. Ok.... Has any of you... seen this before ? You did ? Any of you were there at the museum fatahillah when... wow so many of you Ok.... well it's really..... this is a multimedia show which was considered spectacular by lots of media But it's not that spectacular to me .... there were two challenging issues Back in march 2010. Those two very challenging issues were.. They turned out to be what really inspired me to do this.... our need for public spaces and the decreasing number of public places in our city... keeps happening unlike the consumptive spaces such as the malls ... which is everywhere The second issue was the closing down of 11 museums in several cities in Indonesia Any of you aware that our museums closed down about the same number each year ? No ? So what is the problem ? The ability of those museums to present themselves attractively for the public are getting worse it was like they were trapped as they are expected to document events in the past or past achievements they got carried away and continued to present themselves anciently... So The generation such as mine or the younger generations to come or maybe even people in general would feel not too excited to visit our museums Despite my passion for... I'm a I'm a museum traveler now.... to cut a long story short... Some ideas emerged to address those two challenging issues which .... include well there were some alternatives then including my proposal since my background is cinematography and I'm also a designer, I tried to create a movie that access those public spaces. Except... the way I did to produce the film was so much influenced by the way I think about design Design is always trying to see things differently So when I created this movie and had the audience come to see it I'd make them to see film differently If I stick with my moviemaker way of thinking I probably end up doing documentary that would only talk about public spaces or for instance the success story of a museum... several museums several foreign museums then I'd package it in the usual film format to be projected to the silver screen. LIke this.... I mean not the building but the projector ... the projection is like this Too many.... what do you call it... Habits... which I believe will not spark too much excitement on people and bring them back to visit the museums or to defend our public spaces We need someting new So... finnaly I tried to look at it as a designer to see film differently means we don't have to project it to 2d screen, right ? I tried to breakout from that format I thought a movie could also be projected to an architectural facet of a building... an object With this technique It's possible for me now... to cast the building... this Fatahillah museum as the leading actor of the movie We often heard that a building is the silent witness of the city's journey in time A silent witness of the history that can tell no stories By doing this, I can transform Fatahillah museum into an actor who now have a voice to tell the city's journey to thousands of audience who came flooding the square .... The Fatahillah square in Kota Tua that night It's The enthusiasm was overwhelming It was a surprise that all the local TV station featured this event It was also a surprise how so many people came recorded it on their cell and uploaded it to facebook, youtube, twitter and all other Now behind all that actually the thing that inspired me was the tradition which has become the nation's visual conversing culture Now from where you sit right now Let's take a ride in a time capsule and let's travel back to the past throughout our remarkable nusantara The wayang show It's actually a very effective tradition for our ancestors to do knowledge transfer or knowledge sharing Wayang adopted the basic principle of audio visual We have a dalang pupeteering a shadow illusion from a kerosene lamp and he produce sound effect with his own voice he also collaborate with a music composer to produce some kind of nuance that build the drama Wayang succeeded in conveying islamic syariat teachings in it's era In fact they were used by Wali Songo Let's take the time capsule further into the past, before wayang The Candi Era which is quite a hype not to long ago Like Borobudur candi. Any of you been there before ? Any of you NEVER been there ? Ok... if you take closer look on candi borobudur you'll be surprise to find out that borobudur candi is in fact an audio visual product the basic principle of audio visual was implemented by Gunadarma's architec and I'm sure he collaborated with a or some story teller If you visit borobudur you have to climb from the first level to the last along the way you can see relief on your right as you go around it iclockwise you will experience something called sequential relief effect where the relief will seems to move and tell you a story It differ from a more modern audio visual such as wayang or my video mapping or all the movies we seen in theaters if we are watching movie you sit and be the center as the movie rolls upon us At borobudur, the movie is the center, and the audience is the one who move around it. It produce the same effect - a sequence with the same purpose to convey knowledges there's a behaviour that show the same This is people when they observe borobudur and that is when they observe a modern candi That is museum fatahillah with digital reliefs I created There is a similarity and because of this traditional similarity it's interesting... borobudur was once a hype that convey certain messages just like wayang And this is what happened that night when more than 50.000 people gathered on fatahillah square all of a sudden the museum is a hype again.. back as a centerpoint ... of... euphoria or whatever it is... and the amazing thing is Those people were there not just to appreciate the visual show I created But they also actively forwarded the message of that show To fresh things up... I have with me some videos you all can enjoy before I continue Thank you If look at the... these youtube links and some photos This is Fatahillah museum and these are the people who were there Thousands of people after the first.... the first two minutes after the first show thousands of link on twitter, facebook, youtube were were uploaded and towards the ... we play it twice... towards the next show there were more people coming. this is just one link out of dozens if not hundreds of them that I monitor when after the show was over one of them went as far as 40.000 hit then it was not only came from Indonesia or Jakarta But also from singapore and some even from europe and instantly Fatahillah and Jakarta became trending topic in youtube the lesson here is turns out... the fan fairy (??) video just now is true and like Mr. David said before that change can be delivered in a fun, elegant, beautiful and sympathetic way This is actually... what I've done is actually a stree demo But the street demo I did convey aspirations... sorry this demo to convey aspirations was done by a more beautiful way... more designed... more stylish, hip... so people were comfortable with it and can appreciate it and without being asked. They actively participate to welcome the message and afterwards voluntarily spread that message So that night they saw there was and idea an aspiration worth spreading Thank you TEDxJakarta I think that's all from me

Video Details

Duration: 15 minutes and 56 seconds
Country: Indonesia
Language: Indonesian
Views: 85
Posted by: judgepau on Mar 2, 2011

Adi Panuntun is a finalist with The British Council's International Young Creative Entrepreneur 2008, Adi is the "design-thinker" behind the video mapping project at Museum Fatahillah, Jakarta that went viral earlier this year. Using film as his medium, he believes that design thinking plays a huge role in transforming a public space and prompting a new perspective amongst public regarding public space. He advocates a fun and playful approach to his works because he believes that any problem can only be resolved with fun solutions.

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