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Let's talk about content, or as its commonly known: inbound marketing But before telling you more about this modern approach you must first understand how traditional outbound marketing works see in this older concept the center of the process is the marketing message you want to send out to your potential customers cold school marketers use various ways to do that... cold calls, TV & radio advertising, direct mail, newspapers or magazine ads. we're not telling you these methods don't work they do - but there are so many disadvantages. first, you need to spend a ridiculous amount of money to get this marketing message to people second, not all of these people are actually your target audience so, only a fraction of them will react Last, not not least - some of this audience will probably get angry since outbound marketing is sometimes perceived as intrusive or aggressive. "Content" or "Inbound" marketing, on the other hand is an entirely different story. The center of content marketing is... ...you guessed it: CONTENT! It's all about creating something Interesting Helpful Enjoyable an article - blog - video - infographic anything your prospects might be naturally attracted to when browsing the web or social media. It's a lot cheaper, more effective, and non-aggressive. To be honest, you're watching content marketing right now. so how can Center Stage Social help you? Well, we can help you find or create the right kind of content for your business. Optimize for search engines to get you ranked higher. Promote your content on social media and other channels. And improve your conversion rates to turn those visitors into customers. we're CENTER STAGE SOCIAL "Everything Digital - One Stage!"

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Duration: 1 minute and 48 seconds
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Language: English
License: Dotsub - Standard License
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Posted by: centerstagesocial on Feb 7, 2018

Content is the hub in the digital marketing wheel. WWW.CENTERSTAGESOCIAL.COM

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