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Next Chapter - Broaden The Awareness
About Your Challenges
The Understanding is the first
step of the design thinking process.
It is part of the first diamond,
And the big twist to innovation.
We noticed that if you are not used to
work with creative processes
and usually work with well-structured
plans to solve situations
you will probably be going to feel a little
uncomfortable at this point.
But that's OK, it's normal.
The first tip is that in design thinking
processes you must work in a group.
Groups with a minimum of three people
so you can have different perspectives,
knowledge and capacities
to build a really innovative project.
In the design thinking process we use
moments of divergence.
Moments of divergence are when we
create options
and moments of convergence are those
when we start choosing the options.
We´re not in that moment right now, we´re in themmoment of divergence.
Where people with a more traditional style,
that work with a plan of action
feel more uncomfortable.
But this is the most important moment to
generate creativity.
That's when we start to leave
common sense
placing ourselves in a different place
to become creative.
The difference between these two thoughts is
described by Roger Martin
which is one of the greatest authors
on design thinking
as integrative thinking.
When we manage to integrate a Cartesian or
convergent way of thinking
with an expansive or crazy way of thinking,
when we get out of the box
creating more options about knowledge
areas that we are not used to work with.
So we leave specific problems to analyze
new references around it.
We start to create references regarding
the challenge we are working on.
Roger Martin talks a lot about integrative and conventional thinkers.
The integrative thinkers try to understand the
complexity of a challenge.
What are the non-linear causes of those
challenges.
and in what context it is inserted.
And at the same time they understand the
details of this challenge.
That's what we are looking for at the
Understanding step.
The integrative thinker doesn't
accept solutions that are presumed.
He tries to bring new solutions at this step.
When we are trying to understand a
problem we must see it as a whole
where does it come from, what is it for
and why I am trying to solve it.
As an example, if I were trying to develop
a new way to bake a cake I would have to
understand why people eat cake,
where does it come from
why a cake is a cake and why people
would like to have or bake one.
what are the difficulties and where does
all the ingredients come from.
How the interaction patterns are
formed or not.
That's what it means to really understand
a problem.
This is also a very nice moment because
the team can share their experiences
related to this challenge.
So I would talk about my cake experience
if I like it or not, what are my preferences.
And why do I use it on a daily basis
or why I do consume it or not.
The others would also share their
interactions related to the challenge.
Everyone has their own views and this is important to understand the challenge.
So we can have common knowledge on the subject.
The Understanding is the start and the
entrance into the challenge.
We believe that at this moment
we will start to zoom out
where get some distance
from the problem
seeing it from a far perspective.
And also the zoom in where
we start analyzing the
the details and every aspect
of this problem.
We can see this very clearly
on the video Powers of Ten
which was developed by
Charles Eames a long time ago
and shows the zooming in
and out of a problem.
It's like a movie when you see the whole
and then dive deep
to see the details of a challenge.
Next Chapter - Powers of Ten Video