The Importance of role clarity in your c-suite (1)

Hey, this is Kevin Griffith, CEO of AmpliFi Capital. Today we're talking about role clarity in your company, and how that really impacts especially the c-suite. What a lot of companies do in order to attract talent is they give away a lot of titles. And they don't really think about the roles. They just sit there and go, "Well, I know I need someone to run marketing and sales, so I'm going to hire a CMO." Or, "I need someone to run operations, so I'm going to hire a COO." And what happens is you wind up with a lot of voices who think that they are entitled to be part of the decision. And it's not as though it's a bad thing to have a robust executive team, nor is it a bad thing to have decisions made by the team. Where it gets a little bit challenging is when you've got someone who perhaps isn't quite ready to be in that c-suite. And they've taken the job because they saw it as an advancement for their career. And there's kind of a gap, from a skill standpoint and an experience standpoint. And what this does is it can make a company go off track. You can have poor execution. There's a whole host of things that could potentially go wrong by having a title-inflated c-suite.