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Create Your Introduction

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>> Hi, everyone. It's Lindsey here, and welcome to Launch Your Dream Book. Today our special talk is all about creating your introduction. So we're going to go over some tips and tools to help you create a solid introduction that you feel really great about, that grabs readers' attention, and will fit in your book very nicely. So, let's jump right into it. When you sit down to create your introduction, it's always important to remember that your writing is all about your reader. And I know we've gone over exercises and information about, "Who is your reader?" and if you still don't know at this point, then I encourage you to check out the exercises "Who is your reader?" and "My ideal reader" in Module 1. And this will help you get really clear on who you're writing for because this will help tweak the message or maybe tweak the introduction. Also, I just want to remind you that sometimes the introduction comes during the beginning of the process but sometimes you have to write some of your content or even your conclusion before you write the introduction. I know for myself, I actually usually write my introduction very last. But everyone is different, so you need to just, kind of, be aware of that and also, you know, relax if the introduction isn't formally coming to you right now. That's okay, you can skip on and still create your content and the introduction will come to you later. But what you can do is use the tools in this module to help you really think about it, so as you are crafting the content of your book, you can at least be thinking about how you want your introduction to be displayed. Okay, so first up here we have, "What's the hook or defining moment?" So is there a defining moment maybe in your own story? Is there something that shifted your perspective? For example, maybe it was going to Integrative Nutrition where you had an "aha!" moment, you thought you knew all there was to nutrition and health but it wasn't until you started learning about primary foods that you really started shifting your perspective. Maybe you can even use examples of clients. Maybe you've worked with someone who really shifted their own life or perspective. You can kind of share the story from their angle or their lens. Is there an attention-grabbing story that you can share? Maybe something happened to you years ago that really changed your perspective or it's just, you know, really attention-grabbing that you feel that you'll hook the reader in with that story. And remember, as you're thinking about this, think about your reader. You know, what will make them kind of sit on the edge of their seat wanting more, wanting more of your content. Is there something that they can really relate to so that when they pick it up they say, "Oh, my goodness, this is me, I need to keep reading"? Okay, so tip two here is, "Why you wrote the book." So once the hook or the epiphany happens, you can showcase your passion about the topic and why you wrote the book. And at this point keep it really brief and to the point. So once you have that attention-grabbing introduction in the first few paragraphs, then you come in and you say, you know, "This is why I'm so passionate about it. Because this happened to me or I see this struggle with my clients every day." Or whatever kind of that hook may be, that's where you can bring it in and showcase why you wrote the book. Then you want to go into the next step, which is, "What will your readers learn?" So it's important to share with your readers what they're going to learn throughout your book. So once you grab their attention, make sure that you mention now as a result of – or now what they'll learn as a result of your work and epiphany. So, for example, if you are writing about women and thyroid issues and you share your story of maybe, you know, going to all these doctors and it wasn't until you discovered a holistic and a natural path that you started getting your thyroid functioning. And so then, you know, your readers can expect to learn how the thyroid works, you know, what foods are great for a thyroid, whether you have hyperthyroidism or hypothyroidism. So depending on, you know, what your book is about, really lay that foundation for your readers so that they know exactly what they're going to get and why they should keep reading your book. And then the next step is you can include, "How to use this book." So this mainly is for books that are maybe a how-to or a tip book or if you want to set your book up in a particular way like that, then you'll want the audience to know. You can actually make a section, I do this in many of my books. But you can make a section called, "how to use this book" as kind of a little separate section and explain how to get the most out of it. So maybe you're someone that's writing a cookbook, you can explain, "Hey, you know, the beginning is breakfast, the middle is lunch and the ending is dinner." Or if you're writing a, maybe a how-to book, you can say, you know, the first half of the book is laying the foundation and the second half is the implementation. So, you know, don't skip out on that. Or if you're writing a tip book, you can say, you know, "This book is meant to be a tip book, so I broke it down by these categories of tips, but I want you, as the reader, to start wherever you are and whatever section you need. So, as you can see, each book will be unique in this way but it's really great to showcase in advance what your readers can expect from the book and how they can use and then implement it in their daily life. And lastly, I think it's important to invite your readers into your world. So, one of the last sentences in your introduction should really encourage the reader to read the rest of your book. So you can wrap up something like a recipe or a cookbook with, "Hey, let's get cooking." But you really want to invite them into that space and also showcase your personality. So maybe "Let's get cooking" is something that you would say or maybe it's not. So think of something that is in your language that invites them to keep going on the journey. So when they get there they get excited. Like, "Let's get cooking," like, "Yes, I want to start cooking." So make it exciting and invite them into your space. So, a lot of questions that we've gotten over the years with doing this course is about the length of your introduction. Many people think, you know, should it be one page, should it be 10 pages? And honestly, it depends on your type of book and your story. The length can vary depending on the story you're telling. Something that I would encourage you to do is really make sure that you're staying on track with your introduction and that you don't stray from the topic. What I find happens is if we're writing, maybe the introduction includes some of our personal story, we may start out in a very emotional detox type of way and we want to just kind of brain dump and get it all out there and say, you know, "This is my story," and you recall all of these little details. And then you want to kind of go through that and take it back a notch. "Okay, what do they really need to know? Do they need to know that in, you know, first grade I had, you know, these issues and in third grade I had this and then, you know, when I was sixteen I had this?" Or do they need kind of the cliff notes? And you'll find that most of the time in your introduction, you really need the cliff notes. You need to get to the point really fast to grab your readers' attention so that they'll continue reading the rest of the book. So I wouldn't worry so much about the length. I mean, honestly, your introduction if it's really solid, it could be a page or it could be a couple of pages. But the biggest thing that you want to make sure with in your introduction is that you stay on track. So if you read it and you notice that you get a little off-topic or maybe, you know, your book's all about nutrition but then all of a sudden you start getting on a tangent about relationships, then you kind of have to reel it back and take a look at it and just get it very clear and concise and on point. And remember, it's always about your readers, so how is that going to relate to the person that you want to read your book? Okay, so now that you know how to create an introduction and the steps that it takes and some of the tips and the tools, we encourage you to set your writing schedule this week and write the first draft of your introduction. And again, it doesn't have to be perfect. Like I said, many times as you're writing the content of your book, ideas or stories will start to come to you, but start getting kind of the frame of what you want to talk about. And then once you get it, share it with your accountability partner for feedback and so that you can kind of go over it together and look at maybe any points that you're missing or if you got off track and really help one another create a solid introduction that, you know, makes sense, gets to the point and really is all about your reader. So get started on that and check in with us on Facebook if you have any questions and good luck.

Video Details

Duration: 10 minutes and 41 seconds
Country: United States
Language: English
License: Dotsub - Standard License
Genre: None
Views: 6
Posted by: integrativenutrition on Jan 18, 2016

Module 3

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