4Blogging How To Cross Link Your Blog Posts
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Alright so we jump into my computer here and
one of the healthiest things that you can be
doing for your blog is cross-linking to other pieces
of content on your site. Tt's gonna help out your users
and it's going to help out the search engines
in terms of your SEO. So in this case I'm writing an
article about cold emailing somebody and I know
that I've got lots of other content about email marketing
and so I'm gonna be looking for places where I can link
across to other articles about email marketing.
So take a look at the copy here where I got to the
section here that's about writing a better email
subject line and I'm not going to reinvent the wheel
here. I've already got a very good article on my blog
about writing better subject lines and I'm going to
cross-link to that and show you the trick that I use to
make sure that I find the best article to cross-link to.
So you can see here, it is you want to have a clear
compelling email subject line and I'm gonna wanna
link that up. Compelling email subject line. So I'm
gonna copy this piece of the sentence here -
compelling email subject line and I'm gonna copy that.
And I'm gonna go to Google.com. And I'm gonna
type in site:digitalmarketer.com and then I'm gonna
put this keyword in here, compelling email subject line.
You can see there's no spaces in here at all okay,
except when I get to the keyword and I'm gonna click
Google search. Now this is gonna tell Google to
find the most relevant article for the term compelling
email subject line. And it has picked this one,
10 oddball email subject line formulas.
I'm gonna cross link to that because Google
already thinks this is the most compelling result.
I'm just going to reinforce that by linking to my
oddball email subject line post. So here we go,
and I'll hightlight that in Wordpress and link it up.
So there you go now I've got this article that I'm just
now creating on cold emailing somebody and it's
you know since I start talking about good email
subject lines. I went into Google and I asked them
using the site call an operator which is the best
article about compelling email subject lines
and then I went ahead and cross-linked it so now
my users, my readers, they can find a new article
on my site about compelling email subject lines
and I've also reinforce the fact to Google that
that is indeed a good post to be presenting
to somebody if they type in the query compelling
email subject line.