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Tom Peters - Business excellence in disruptive times

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I put all of this material together a while back. And believe it or not, I ended up with a slide presentation with 4,096 slides. Well if you do the math, one of those 4,096 slides has to be the first slide. I thought about it, and I thought about it, and I thought about it. And I ended up with a quote from the inimitable, entrepreneur, crazy man, etc. Richard Branson. And the quote is this, "Business has to give people enriching, rewarding lives or it's not worth doing." When you talk about profit, which is an important thing. Profit is derivative. And I'm really--You know I would be happy to just use this one quote. And make that the topic of the next 40 minutes. You shouldn't do business unless you are making the world better, enriching, rewarding lives through the people who aren't working for you. That's the business you're in. Leaders... are not paid to talk. Leaders are paid to listen. The only way you move forward in this world. And I emphasize this, I don't have a quarter-eighth of the time that I'd like to have. What happens is leaders, as they advance, their ratio of talk to listen tends to go up. And it only goes down. The Chief Executive Officer should have his mouth shut 99% of the time. And have people coming into his office or go out to meet people, either by zoom or in reality. If we ever do that again. And listen. And so my way of putting it is listening is core value number one. Now I'm going to read you a list and I'm going to read it to you at a thousand miles an hour for which I apologize. You'll find it in our handout. And again I really know that I'm putting pressure on our interpreters who are having to deal with my pathetic American high-speed English. Listening is the ultimate mark of respect. The heart and soul of engagement. The heart and soul of kindness. The heart and soul of thoughtfulness. The basis for true collaboration. The basis for partnership; of developable skill. The bedrock of doing ventures that work. The engine in superior execution. And there are plenty more items like that on the list. It happens to be true. I--the ultimate mark of respect. Heart and soul of engagement. Heart and soul of kindness. Heart and soul of thoughtfulness. The heart and soul of collaboration is listening. The only way as a parent, or a second-grade teacher with seven-year-olds. The only only way to move forward effectively is to listen. And demonstrate that you care. And leaders are [inaudible] and they read 10 things in the morning. And 9.5 out of 10 were problems. And so, they got a frown on their face as they start walking around. Here's hard research. Hard, hard, hard research. Positive reinforcement, positive comments. Are 30 times, three, zero times more powerful than negative comments. Leaders...in general, maybe most of us, have trouble with two pairs of words. The first pair alluded to before, the first pair of words is thank you. Second pair is I'm sorry. Why do people have trouble saying I'm sorry? I don't know. But you are--you're working for someone you know, in a big place. Like Boeing aircraft or something like that. You have a billion-dollar sale on the line. Something goes wrong. It's my team's problem, and I tell them to fix it. We run around like crazy. But I just don't bother to call Chris at the Boick. And in plain English, or the equivalent [inaudible] say Chris. We screwed up. And we are going to fix it. We hide it. Maybe we hide it in America because of the lawyers. I don't know why we do. We just have problems say, Chris, I screwed up. My team screwed up, I'm incredibly sorry. We're going to kill Xcel fixing with them. But we never do it. Skills are important. Programming, accounting, whatever happens, to be. But there's something that's more important. And this is another one that I would kill to be able to get through to you. The single most important trick in hiring is empathy. Empathy obviously caring about people, down-firing with people, and so on. There's a guy by the name of Peter Miller. Who runs a very successful biotech company. And he said this, listen to this biotech big science, intellectual stuff. The ultimate filter that we used in the hiring process, is that we only hire nice people. And I came up with seven commandments. Be kind, be caring, be patient, be forgiving, be positive. Walk in the other person's shoes.

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Duration: 6 minutes and 49 seconds
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Language: English
License: Dotsub - Standard License
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Views: 5
Posted by: wobi on Apr 7, 2021

Tom Peters - Business excellence in disruptive times

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