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Find Your Ideal Client

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>> Hi again. Today, we're focusing on how to find your ideal client. Once you have a clear picture of your niche or target market, your ideal client and his or her concerns, your unique selling proposition as an Integrative Nutrition Health Coach, and your branding language, it's time to find those ideal clients. We're going to walk through four ways to find them by actively pursuing them both on and off the Internet. As we go through, think in particular about people struggling with emotional eating from compulsive eating, to negative body image, to chronic dieting and exercise. Also, consider your ideal client. Do you want to work with someone who still spends a lot of time on quick-fix fitness trends or with someone who thinks more about self-development and holistic approaches? Just some food for thought. Number one, get inside your ideal client's head. One common misconception is that connecting with clients is fundamentally different than connecting with people in your personal life. Because it's professional business, it feels like it's going to be harder. Well, do yourself a favor and toss that idea out of your head right now. Imagine you just moved to a new city, state, or country, how would you make new friends? Or think about dating. Where would you go to meet an ideal partner? You would probably start by thinking about some of the characteristics and values you look for in a potential friend or partner. And then think about where people with those characteristics and values might spend time. The same process holds true for connecting with your ideal client. Your bottom line is the same. You want to connect with people. You want to meet new people, in this case, potential clients. Getting inside your ideal client's head means thinking not only about concerns and goals but also interests. The key here is to consider where your ideal client spends time and money. Grab your journal because you're going to brainstorm as we go. First of all, where do they spend time? For example, events and errands related to hobbies and interests, websites and online publications, and social media groups and followings. Think about demographics here. For instance, younger target markets probably spend more time on Instagram, while older, more professional, target markets might spend more time on LinkedIn. There are many resources on the Internet about who spends time on which social media platforms so do your research. Where might your ideal client spend time? Pause the video and write down some ideas. What groups do they belong to? Consider support groups, food-related or not, parent groups, professional groups, and online groups or forums. What groups might your ideal client belong to? Pause the video and write down some ideas. It might be tempting to look for clients in Meetup groups or Facebook groups but think about the fact that these are usually free. Ideally, you're looking for people willing to spend money as health coaching is an investment, which brings me to the next point. Where do your ideal clients spend money? Think about printed publications and books, products, programs, and services, and online subscriptions. Where might your ideal clients spend money? Pause the video and write down some ideas. Two key areas to explore are where does this person spend time and money on personal development, and where does this person spend time and money on health, wellness, nutrition, or fitness. Again, this includes both in person and online purchases. Here are a few examples, fitness and wellness centers. These are all great places to connect with your ideal clients. Make a list of more expensive gyms and fitness centers, yoga and pilates studios, wellness centers and spas. Ideally, you want clients willing to pay more than $10 a month at a cheaper gym. Events, such as lectures, workshops, and conferences. Consider both wellness and personal development events. People attending these events are willing to spend perhaps hundreds of dollars. They already invest in themselves, which makes them much more likely to invest in a Health Coach. Attend these events and put yourself out there. Look at online sites like eventbrite.com, which allow you to search by subject. Look for events that people are paying for versus free events. Memberships and programs, this could include wellness centers, fitness classes, networking groups, professional organizations and clubs, and online memberships, such as pricier food delivery services. Again, think outside of the box and look for memberships that people are willing to pay for. Finally, wellness-related products and services. Think about your ideal client and how this person might spend time and money on wellness and personal development. Pause the video and write down some ideas. Okay. Once you've really gotten into your ideal client's mindset, it's time to move on to number two. Do target market research. As we've discussed, you want to grab your ideal client's attention. But how do you know what makes that person go, "Yes, that is exactly what I'm looking for?" Here are a few ideas. Take surveys. A survey is a simple and valuable starting point. Ask friends, family members, and colleagues who fit your target market profile questions, such as, "Where do you spend time online and offline related to your goals? What groups and online forums do you belong to? What publications and websites do you spend a lot of time on? Who do you follow on social media? What products, programs, and services have you spent money on? And how much money are you willing to spend on your health?" Talk to people in your niche, engage people in conversations, research media sources, look at online sites, podcasts, books, publications, radio shows, and other media outlets that would draw your target market and that support your health coaching niche. What language do they use in their marketing material? And how are they attracting clients? What seems to be working for them? Who else might you ask? And how else can you get out there and do target market research? Pause the video and right down some more ideas. Let's keep going. Number three, consider possible partnerships. There are probably more options than you've considered for creating partnerships. Again, think about your ideal clients and where they spend time. Here's some ideas, fitness and wellness centers. These are great places to create partnerships, collaboration, and cross referral systems. Offer workshops and leave business cards or marketing material. Share your elevator speech and unique selling proposition with the managers. Let them know what you bring to the table and how you can help their business. Event spaces, again, these are great places to create partnerships and ongoing collaborations. Offer workshops, collaborate with multiple wellness professionals, and organize events. Think outside the box based on the particular event space. Medical offices and practices, think about physicians, healthcare-sponsored support groups, and even surgical offices. For example, some clients who have struggled with emotional eating and weight might have had bariatric surgery. Where else might you create partnerships based on your ideal client? Pause the video and write down some more ideas. And finally, number four, put yourself out there. Once you have some ideas of where to find your ideal clients, get out there and connect. Brainstorming is all well and good, but you have to take action and make it happen. To borrow some wise words from Gandhi, "The future depends on what you do today." You might make mistakes, and that's okay. You'll continue to get to know your ideal clients and how to relate to them, what draws them, and what repels them. We're all works in progress, but there's no time like the present to connect with people. Go back to the dating metaphor. You're not going to meet people if you don't get out there, and you won't know what you want in a relationship unless you first know what you don't want. Attend or table at events with business cards and elevator speech ready to go. Partner with people, businesses, and publications your ideal client follows online. Offer your services. Network, network, network. We're here to support you but also research. You can take a class on virtually anything online with minimal financial investment if that's what's stopping you. Research online courses and in-person workshops on marketing on mindsets, and habits as associated with emotional eating, and how to combine the two. How else can you put yourself out there? Pause the video and write down some actionable ideas. Finally, look at the list you just created and circle one thing you can do this week and someone who can keep you accountable. Write down your action and put it somewhere you can see it on a daily basis as a reminder to find the clients you want to work with. Refuse to sell yourself short and refuse to settle for clients you absolutely do not want. To recap, finding your ideal clients requires you to get inside their heads, do target market research, consider possible partnerships, and put yourself out there. This week in your skill-building activities, we're asking you to do some market research. The more you read material within your identified niche, the more material you'll have for inspiration. Now take a deep breath and know that you can do this. Your ideal clients are out there waiting for you. The need is there, and you have so much to offer. You know what to do, and it's really no different than connecting with people you want to connect with in your personal life. I'm going to leave you with that. Thanks for joining me today. Be sure to connect with us on the Facebook group. Bye for now.

Video Details

Duration: 12 minutes and 36 seconds
Country: United States
Language: English
License: Dotsub - Standard License
Genre: None
Views: 5
Posted by: integrativenutrition on Mar 14, 2019

Find Your Ideal Client

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