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Zeitgeist Clips - Episode 2: Cyclical Consumption (O Consumo Cíclico)

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This series of Clips are in support of the Zeitgeist Movement. Most of its content is from the activist orientation guide, and this series of "2 clips" are meant to not only spread awareness on the subject but also to function as a catalyst to clear any misconception or misinterpretation of what is the movement about. This video is free for educational purposes only. Consume! Buy Waste Dont Think! Eat Consume These people are efficient, professional compulsive consumers! It's their civic duty! Consumption! It's the new national pastime! It's consumption! The only true lasting American value that's left...! Buying things! Buying things! People spending money they don't have on things they don't need! Money they don't have on things they don't need! So they can max up their credit cards and spend the rest of their lives paying 18% interest on something that cost $12.50! And they didn't like it when they got it home, anyway! Not too bright, folks! Not too fucking bright! Consumption This is the heart of the system, the engine that drives it. It is so important that protecting this arrow has become the top priority for both of these guys. That's why after 9/11, when our country was in shock, president Bush could have suggested any number of appropriate things: to grive, to pray, to hope. No, he said to shop! To Shop!? Episode 2 Episode 2: Cyclical Consumption In order to understand where we are and how we have gotten into this point in history, we need to adress those societal attributes which have greatly affected our social conduct. The most important observation in this regard is our use of a monetary system. In this section we are going to adress the mecanisms of our world monetary system, pointing out the consequences this type of organizational structure has produced. 1. The Need for Cyclical Consumption The roles of people in a monetary system are basically broken into three distinctions: The employee, the employer, and the consumer. The employee performs tasks for the employer in exchange for a wage, or monetary payment. While the employer sells the good or service to the consumer for a profit. Another classification of monetary payment. In turn, both the employer and the employee function as consumers, for the monetary payments they obtain are used to purchase goods and services relevant to their survival. This act of purchasing goods and services is what allows the entires system to perpetuate. Thus allowing for the employer and employee to make money and thus continue consuming. In other words it is the requirement of perpetual or cyclical consumption that keeps the entire economy going. If consumption was ever to stop, the whole system would collapse, this produces two severe consequences for society: 1. Nothing physically produced can ever maintain a lifespan longer than what can be endured in order to maintain the needed "cyclical consumption". In other words everything must break down in a respective amount of time in order to continue the financial circulation needed to power the economy. This characteristic could be defined as Planned Obsolescence. Planned obsolescence is essentially the deliberate witholding of efficiency so the product in question breaks down respectively fast. This happens both intentionally, with manufacturers timing their products for breakdown. Often as soon as the warranty runs out and indirectly, where profit based shortcuts taken in production usually in the form of cheap materials and poor design, translates into an inferior product immediately. With the failure of the product simply a matter of time. The second consequence is that new products and services must be constantly introduced regardless of functional utility, generating endless waste. The result of these two issues are nothing but unacceptable. For not only are resources being neglectfully used in products that are designed not to last, wasting human energy and materials, the amount of frivolous waste and pollution that results is staggering. In other words, waste is a deliberate byproduct of industry's need to keep cyclical consumption going. The obsolete or expired product is trashed, often to landfills, polluting the environment while the constant multiplicity accelerates this pollution. To express this from a different angle, imagine the economic ramifications of production methods that strategically maximize the efficiency and sustainability of every product, using the best known materials and techniques available at the time, Imagine products so well designed that they didn't need maintenance for say 100 years. Imagine a house that was built with fireproof materials, where all appliances, electrical operations, plumbing and the like where made from the most impermeable, highest integrity resources available on earth. In such a saner world, where we actually created things to last, minimizing pollution and waste, a monetary system wold be impossible. For cyclical consumption would slow tremendously, forever weakening so called economic growth. A monetary system would be impossible.

Video Details

Duration: 6 minutes and 2 seconds
Country: Portugal
Language: English
Producer: Darr
Director: Darr
Views: 411
Posted by: rogeriopfm on Jan 11, 2010

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