tutorial_345_ITA
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Since ancient times,
we have been experimenting
with new forms and new languages.
From rock carvings, we progressed
to oral communication,
then to the first
alphabets and writing,
later to printed books.
In the last few years, we have
witnessed a new revolution:
today the network
is the main environment
for sharing information
and knowledge.
Data volumes
are growing exponentially,
and involve a growing and
increasingly mixed public.
Speed requires
immediate information,
rapid, instantaneous interactions.
Today, training and
communication need synthesis.
Core information has to be
highlighted immediately,
content needs to be managed
so that in a matter of seconds
the recipient acquires an overall view
and knows where to find
the information they need quickly.
How do you understand complexity?
How do you find your way
in the information overload?
How do you find and select
the right information?
How do you identify priorities
and draw up summaries?
Once again, images are becoming
the protagonists of
communication and training.
Visual thinking
uses our innate ability to see
both with our eyes
and in our mind's eye;
its purpose is to reveal ideas
that would otherwise be invisible,
develop them fast and intuitively
and share them with other people.
Visual representation of knowledge
makes it more accessible
and enhances it,
improving the quality of
the information to be conveyed.
Images are universal,
they can overcome linguistic
and cultural differences.
They are extremely versatile,
because they can
be codified and used
in both analogic and digital formats.
Images can be conveyed through
a variety of communication channels,
exploiting the advantages
of each one.
We can use images to
summarise and clarify content,
in order to represent
concepts, data, flows;
schematise complex procedures,
in order to facilitate learning
and practical application;
provide an overall guiding vision;
summarise content to
make it easier to memorise;
identify the best
solution to a problem;
explore a situation,
by analysing it
in detail – convergence –
and at the same time
observe it from above
to capture
its essence – divergence –.
All these applications
are easy to implement
using simple tools.
Everything is in your hands.
One: focus on what
you want to communicate
and fix your idea
with a simple drawing.
Two: collect all the information
and organise it into categories,
establishing a hierarchy,
a reading order.
Three: assign the lead role
to a number of words and images.
Remember that words
describe, images represent.
Four: add emotion.
Capture attention with the basic rules
of graphic design,
photography, cinema.
Trust your intuition,
give full rein to creativity.
Five: make sure your representation
is clear to everyone,
that it doesn't need
further explanations.
It should be self-explanatory.
Visual representations
are an incomparable resource
for learning,
because of their ability
to exploit the power
of our imagination,
which we have been using
since the mists of time.