Watch videos with subtitles in your language, upload your videos, create your own subtitles! Click here to learn more on "how to Dotsub"

Why All the Buzz Around Sugar

0 (0 Likes / 0 Dislikes)
>> Hi. I'm sure you know someone, maybe even you who needs sugar fixes regularly. From morning to night, they're munching on donuts, danish, cookies, cake, and other sweets. Can you relate? As humans, we're wired to seek out sweet things. Our ancestors learned to associate a sweet taste with high energy foods. Sugar gave them the most bang for the buck in terms of survival. They also knew that a bitter taste usually meant poison, so they learned that sweet was good. But today, the situation is different. Here's why you eat more sugar than you realize and why it's a problem. The first thing to know, over the past few decades, sugar has invaded our food supply. What was once a seasonal treat to fatten us up to survive the winter is now available 24/7 around the world. Just think about the beautiful colorful displays of fresh fruit you see in most grocery stores all year long, even in the dead of winter. But it isn't the fresh fruits and vegetables that are the real culprit, the real culprit is manufactured food that exploits our sugar addiction by having sugar laced throughout both sweet and even non-sweet products, such as bread, sauces, soups and cereals. In fact, it's estimated that sugar is in 80% of the processed foods in our grocery stores today. The biggest problem with sugar added to manufactured food is that many of these foods have been intentionally designed to make it easy to over eat them. They're tasty and full of calories, but they don't make you feel full. Instead, they trick you into wanting even more, which means more sales for the sometimes greedy and profit-driven food manufacturers who promote them. That's partially because Mother Nature isn't doing us any favors, since sugar was once such a rare treat, she decided we didn't need an off switch. Therefore, we keep eating sugar and don't get full. But more about that later on in this module. So how did this come to pass? This sugar is everywhere world we live in. Well, it was a perfect storm of events starting back in the 1970s and '80s that have landed us here. A combination of factors including corn subsidies, and the invention of high fructose corn syrup, US sugar policies, a low-fat directive, and the sugar industry smear campaign against fat. Let's take a look at each of these in more detail. In 1973, the farm bill created subsidies paid directly to corn farmers. The subsidies enticed farmers to produce more corn than we could consume and the price of corn dropped artificially low. At about the same time, researchers discovered that corn could be turned into something even sweeter and more profitable than sugar, high-fructose corn syrup. Food manufacturers quickly learned that high-fructose corn syrup was not only sweeter than sugar but also considerably cheaper. And from their point of view, it had even more benefits, such as the fact that it increased the shelf life of products like bread and pastries. In the meantime, US sugar tariffs and import quotas significantly increased the cost of sugar. To this day, US sugar prices remain artificially high, sometimes twice the world price. As a result, soft drink makers use sugar in other nations but switched to high fructose corn syrup in the United States starting in 1984. And if that wasn't enough, in 1977, the first ever dietary goals for the United States were issued by the Senate Select Committee on nutrition and human needs. They included a directive to reduce fat consumption from 40% to 30%. Food manufacturers scurried to invent low-fat food. But guess what, low-fat foods are also low taste foods. So sugar and the new cheaper high-fructose corn syrup were added into low-fat foods to make them taste good. To make matters worse, the sugar industry has been conducting an aggressive campaign for decades to blame the obesity epidemic on fats not sugars. Fats after all seem as if they should cause obesity, but that has been proven not to be true. So as a result of this perfect storm, sugar and high-fructose corn syrup consumption has skyrocketed, while we've gained weight and diabetes has soared. World sugar consumption has more than doubled since 1975. The average American consumes 22 teaspoons of sugar a day. The average child consumes 32 teaspoons of sugar a day. And the major contributor of these added sugars is soft drinks and other sugar-sweetened beverages. This consumption is wildly out of line with what the American Heart Association recommends, which is limiting sugar intake to no more than nine teaspoons for men, six teaspoons for women, and three to eight teaspoons for children. As sugar consumption has spiraled out of control so too has obesity and type 2 diabetes. Currently, two out of three Americans are either overweight or obese according to the US Department of Health and Human Services. And global diabetes rates have doubled. Now back to the topic at hand, emotional eating. We've explored the backdrop as to why sugar has become ubiquitous in our modern day food supply. Now let's look at how sugar can both soothe our emotions and unwittingly draw us into a spiral of always wanting more. Visualize a rollercoaster. When you eat sugar, you get a rush of glucose in your bloodstream. This rush causes a release of dopamine in your brain and a feel-good high. The blood sugar spike also causes your pancreas to release insulin into your bloodstream to carry away the sugar into your cells for energy. This causes your blood sugar to crash and you're left feeling tired and cranky. This blood sugar rollercoaster means that sometimes you feel emotionally high and sometimes you feel low, and you might not even realize that sugar is the cause. You may feel happy, focused, and alert for 30 minutes after you eat, but then you go blank an hour later when someone asks you a question and you're in a foggy funk. The bad news is that when your blood sugar crashes, the craving starts all over again creating a vicious cycle. Eat sugar for energy and to feel good, crash, eat sugar for energy and to feel good again, crash. The good news, if you stabilize your blood sugar levels, it may help your moods to stabilize too. You can see why many people use sugar for self-soothing. After all, it's not illegal like drugs or viewed negatively like alcohol abuse. Another reason sugar affects our emotions is that frequent sugar consumption leads to a more subdued dopamine response, meaning that we eventually need more sugar to give us that same rush. Sugar can also be used to medicate anxiety that occurs from low levels of hormones, such as testosterone or progesterone. You start craving sugar to get a natural lift or relief from the anxiety and then you crash. Here's the thing, when you try to self-medicate with sugar, you're also feeding the yeast in your gut, which can send your sugar craving spiraling out of control, a no-win situation for sure. So where did our love affair with sugar begin? Well, as children, many of us were soothed, bribed, and rewarded with food. Over the years, an intricate network of neurotransmitters encoded these experiences deep in our brains connecting our reward center, the part of the brain that makes us feel pleasure, to our memory centers that remember how great the reward felt. Each time we were stressed and ate comforting foods, these connections became stronger. Eventually, they became unconscious responses that primed us for addictive behaviors, things that we felt compelled to repeat over and over again for pleasure. Your conscious mind knows what you need to do, to avoid sugar and exercise, for example, but sometimes your unconscious mind has the upper hand which brings us to the addictive nature of sugar. For some people, sugar is addictive. The more sugar we eat, the more we want. We reach a point where we need it just to function, and we have classic symptoms of withdrawal when we don't eat it. In fact, in one research study when cocaine addicted rats were offered the choice between water sweetened with sugar or cocaine, the majority of them went for the sugar. The researcher's conclusion, the intense sweetness of sugar surpasses the reward of cocaine even in drug addicts. So that's an overview of how we got to where we are today with the world of buzz about the evils of sugar. A perfect storm of events in the 1970s and '80s, a very large increase in sugar consumption and the knowledge that sugar with its addictive qualities can create a physical and emotional rollercoaster. In the next lesson, we'll focus more specifically on the science of sugar and sugar alternatives. Understanding them both will help you guide clients in making healthier choices for themselves. How about you? How do you feel about the role sugar plays in your life? Head on over to Facebook and share with us there. Thanks for watching, and I'll see you soon.

Video Details

Duration: 11 minutes and 1 second
Country: United States
Language: English
License: Dotsub - Standard License
Genre: None
Views: 5
Posted by: integrativenutrition on Mar 14, 2019

Why All the Buzz Around Sugar

Caption and Translate

    Sign In/Register for Dotsub to translate this video.