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Be Your Own Publicist

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Have you ever wondered how some Integrative Nutrition Health Coaches get featured in big magazines and on the news? In this lecture, you'll learn how to become your own publicist and increase the exposure you're getting for your business. First let's answer the question, what is publicity? Publicity is defined as the notice or attention given to someone or something by the media. In terms of what it can do for your business publicity is how you get more exposure for your practice, which leads to more prospects and more clients. How do you start getting more publicity? Here are some simple steps to get you started. One, schedule regular time to promote yourself. You are literally in the business of promoting yourself, your products, your programs, and your services. Make time for it with no interruptions. Schedule in at least 30 minutes a day to pitch people and follow up on leads. Two, position yourself as an expert. Whenever you see someone on TV or featured in a magazine spread, it's because they have expertise on the subject that's being presented. The media is looking for people who are experts on the subjects they're talking about. In the module on target markets, you learned the importance of having a niche. The same applies when you're looking to get noticed by the media. Your first step is to get clear on who you help, and what you help them with, so you can position yourself as an expert. Three, get noticed online. One of the best ways to get noticed is by building an online presence. This doesn't just mean social media. It also means being seen in other places around the internet. We've talked before about writing guest posts, and we can't encourage you enough to give them a try. Guest posting allows you to use someone else's audience to build your own. Big online publications, such as the Huffington Post and MindBodyGreen, have audiences that range from hundreds of thousands to millions of readers. This offers you an enormous amount of exposure, and also positions you as an expert. If you don't know where to post, we suggest using one of the following two strategies. One, hire someone to help you out. This is the quickest, most efficient way to find suitable sites to submit articles to. You can find someone using one of the services we shared in the Outsourcing Resources handout. Two, if hiring someone is not within your budget right now, or you have the time to research places on your own, you can look up other people in your industry and see which sites they've written for. Often you will find these sites on a banner, such as the one you see on your screen. Or you'll find them on their press or media page. Four, do interviews. Interviews are a great way to be seen as an expert and to increase your exposure. You can be interviewed on a podcast, a radio show, even a YouTube series. To get an interview, you'll follow a similar process to the one we discussed for pitching a guest post. First, you'll want to research some shows that could feature you as a guest. Again, you can either do the research yourself by looking to see where other entrepreneurs in your niche have been featured, or you can hire someone to research podcasts, radio shows, and YouTube series in your niche. Then you can pitch the interview using the interview pitch template provided in this module. When you're pitching an interview, it's important to keep in mind the following tips. One, grabs their attention your pitch and the subject line of your pitch email should grab the reader's attention, which makes them more likely to open your email and consider you for an interview. To get an idea of what this might look like, look at the title of articles in magazines or watch infomercials to see how they use attention grabbing lines, such as the surprising truth about X. Or the five secrets no one ever told you about Y. Two, address, your email to a specific person. The person you're trying to reach for an interview is likely the producer or booker of the show. If you're approaching a smaller podcast that's run by one or two people, you'd contact the host of the podcast. Addressing your email to a specific person increases the likelihood that you will get booked for the show. Three, don't talk about your products or programs in your pitch. This is not the time to talk about what you do or the products or programs that you offer. Your pitch is simply offering valuable content and information to the audience of the person you're pitching to. Most shows will allow you to do some kind of a promotion on air, whether that's talking specifically about your products and programs, or sharing your bio and website on air so listeners can look you up. Four, follow up. Make sure that whenever you pitch something, whether it's a guest post or an interview, that you schedule time to follow up. A good rule of thumb is to wait a week before sending a follow up email or phone call. To help you keep track of this process, we've included a spreadsheet you can use to record where you're pitching, who specifically you're pitching to-- usually the producer of the show, when you initially reached out to pitch your interview, and the date you're scheduled to follow up with them. Five, be prepared. When reaching out for publicity, it's important to be prepared for when they say yes. In this module, we've included a press kit template that will help you piece together the necessary information for media appearances. Don't underestimate the value of having a press kit put together. It may seem like a simple packet of information, but it could be the deciding factor that gets you booked for an interview or media appearance. I once put one together for a friend's band, and a venue booked them over a bigger band simply because they had a press kit. That is the value of a press kit. It helps you look more prepared and professional in the eyes of a booking agent. When you're reviewing and filling in the press kit template, make sure you include your interview questions. This saves your interviewer time and allows you the opportunity to focus on the key point you want to share with their audience. If you have a specific product, program, or book you're promoting, make sure to include questions about those as well. For example, what inspired you to write your book? The last tip we want to share with you about being prepared is to make sure that you have a professional email address when you're sending pitches. This could be something like [email protected], [email protected], [email protected], or [email protected] Six, build your network. When it comes to getting more publicity, it's all about who you know. Do you know someone who has a connection at a magazine or a local news station? If so, you can leverage that connection to book your media appearance. Maybe you've heard the saying we're all six degrees of separation from one another, meaning that we're just six introductions away from any other person in the world. Pretty cool, huh? When you're looking to get interviewed or featured in the media, start by reaching out to your network. Email your friends. Email your families, email your colleagues to let them know what you're looking for, and to see if they'd be willing to make introductions. You can also post on social media sites, such as Facebook, Twitter, or LinkedIn to publicly broadcast your search. This will make it even more likely that your request will be seen and fulfilled. While you're doing this, you'll also want to focus on building your network. The more people you know, the closer you'll be to getting the introductions you're looking for. When building new networking relationships, it's important to keep in mind that you shouldn't focus on what's in it for you. Always focus on how you can bring value to the relationship first. Maybe you can refer a new client to them, or connect them with someone they're looking to meet. Maybe you can get them a book that will help them grow their business. Look for creative ways to add value to the relationship, and with time that relationship will start adding value to your business, too. Seven, reframe rejection. Whenever you're putting yourself out there in a big way, such as pitching to the media, it is highly likely that you're going to experience rejection. At some point somewhere along the line, someone is going to say no to your pitch. And that's fine. Rejection happens, and is completely normal. Just keep pitching. The more people you ask, the more likely you are going to get a yes. Rejection can also be a fantastic opportunity to learn how you could pitch better. Ask the person who rejected you for constructive feedback. What could you do to improve your pitch? What could you change in the article you suggested to make it more appealing to their readers? Asking for constructive feedback will not only help you to grow, but the person you pitch to will also respect you for wanting to use the rejection as a learning experience. Eight, change your mindset. It is not uncommon when you're pitching to the media or booking public appearances to think who am I to get featured in this magazine? Who am I to be noticed like this? I'm not a celebrity. I'm not famous. These thoughts are-- you guessed it-- limiting beliefs. They're ways we hold ourselves back from getting out there in a big way and sharing our message with the world. Remember that what you're doing is important. Your work is literally life changing. The world needs you, your work, your voice, your message, and your mission. To fulfill your purpose as an Integrative Nutrition Health Coach, You have to get out there in front of more people so you can help more people. Whenever you start doubting your ability to get booked by the media, keep in mind that it's not about you. It's about helping other people and sharing your gifts with the world. The media is just a tool for reaching more people. Nine, set a goal. Decide from the get go how many interviews, guest posts, and media appearances you'd like to do in the next month. Use the Reverse Engineer Your Success worksheet to figure out how many places you have to pitch in order to reach that goal. Setting a goal helps you to keep putting yourself out there and pitching places, even when you're hearing no from a few people. Just keep pitching until you reach your goals. To recap, we talked about what publicity is and how it can help you build your business. We then talked about the steps you can take to get more exposure and get featured in the media. Finally, we shared some mindset tips to help you reframe the fear of rejection and fame that often come up when you're getting publicity. How will you promote yourself? Share how you'll be reaching out for publicity in the Facebook group. We'd love to hear from you. See you next time.

Video Details

Duration: 12 minutes and 45 seconds
Language: English
License: Dotsub - Standard License
Genre: None
Views: 5
Posted by: integrativenutrition on May 11, 2016

Be Your Own Publicist

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