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The Future of Publications

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this is the end of publishing and books are dead and boring no longer can it be said that we like to read my friends and I we don't like the way books feel in our hands It is not true that I don't follow trends I know what I want when I see it and packaging is more important than content I have to tell you my attention span is too small for big ideas and it's just not true that I read a lot and I like learning I don't care and you should never think I've got to be concerned with environment and sustainability what I really hope you get is you've got to open your eyes to my values what's important to me is what Lady Gaga is wearing and I don't really care all that much what Gandhi did last century I think it's unbelievable that you're actually listening to us what's important for you is you'll find customers for your products you'll think your job's done if we like your brand we'll do it for you on Facebook on our mobiles me and my friends your market is dying don't think that it's all going to survive it is the end of the publishing industry as we know it unless you reverse how you see me it is going to survive don't think that it's all dying your market is me and my friends on our mobiles, on Facebook we'll do it for you if we like your brand, your job's done you'll think of products for your customers you'll find what's important for you is that you're actually listening to us I think it's unbelievable what Gandhi did last century and I don't really care all that much what Lady Gaga is wearing what's important to me is you've got to open your eyes to my values what I really hope you get is I've got to be concerned with environment and sustainability and you should never think I don't care I read a lot and I like learning and it's just not true that my attention span is too small for big ideas I have to tell you: content is more important than packaging I know what I want when I see it and I don't follow trends it's not true that we don't like the way books feel in our hands my friends and I we like to read no longer can it be said that books are dead and boring and this is the end of publishing. DK (Dorling Kindersley Publishing House) The future is being written and we are part of it Produced by Khaki Films for DK, © 2010

Video Details

Duration: 2 minutes and 25 seconds
Country: United Kingdom
Language: English
Producer: Khaki Films
Views: 388
Posted by: stanciova on May 6, 2010

This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films (http://www.thekhakigroup.com/). Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there's a surprise!).

The clip was inspired by a video created by an Argentinean agency, Savaglio/TBWA entitled, "Truth": http://bit.ly/truthvideo

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