The Future of Publications
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this is the end of publishing
and books are dead and boring
no longer can it be said that we like to read
my friends and I
we don't like the way books feel in our hands
It is not true that
I don't follow trends
I know what I want when I see it
and packaging
is more important than content
I have to tell you
my attention span is too small for big ideas
and it's just not true that
I read a lot and I like learning
I don't care
and you should never think
I've got to be concerned with environment and sustainability
what I really hope you get is
you've got to open your eyes to my values
what's important to me is
what Lady Gaga is wearing
and I don't really care all that much
what Gandhi did last century
I think it's unbelievable
that you're actually listening to us
what's important for you is
you'll find customers for your products
you'll think your job's done if we like your brand
we'll do it for you on Facebook
on our mobiles
me and my friends
your market is dying
don't think that it's all going to survive
it is the end of the publishing industry as we know it
unless you reverse how you see me
it is going to survive
don't think that it's all dying
your market is me and my friends
on our mobiles, on Facebook
we'll do it for you
if we like your brand, your job's done
you'll think of products for your customers
you'll find what's important for you is
that you're actually listening to us
I think it's unbelievable
what Gandhi did last century
and I don't really care all that much
what Lady Gaga is wearing
what's important to me is
you've got to open your eyes to my values
what I really hope you get is
I've got to be concerned with environment and sustainability
and you should never think I don't care
I read a lot and I like learning
and it's just not true that
my attention span is too small for big ideas
I have to tell you:
content is more important than packaging
I know what I want when I see it
and I don't follow trends
it's not true that
we don't like the way books feel in our hands
my friends and I
we like to read
no longer can it be said that
books are dead and boring
and this is the end of publishing.
DK (Dorling Kindersley Publishing House)
The future is being written and we are part of it
Produced by Khaki Films for DK, © 2010