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Lena Dibble - Health Campaign Messaging Strategies

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Video Details

Duration: 1 hour, 4 minutes and 34 seconds
Year: 2010
Country: United States
Language: English
Producer: CSU Channel Islands
Director: CSU Channel Islands
Views: 331
Posted by: csuci on Nov 5, 2010

Lena Dibble will address nursing students on the topic of health campaign messaging. Using examples from Anti-tobacco, Alcohol and Drug Prevention and Challenging Obesity, she will speak to the importance of campaign messaging, campaign management, and audience segmentation for effective health communication. She will use current statistics and and recent trends in prevention to illustrate concepts.

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