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The more you think is possible,

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the more is actually possible.

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If I had listened to venture capitalists

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who didn't like this idea,

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people who were on boards of publicly

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traded retail companies who thought this was a bad idea -

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if I had listened to all of those people,

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I wouldn't be here today.

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There were lots of people along the way

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who didn't believe in it, thought it was a bad idea,

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didn't give me money, said no to me.

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People said no all the time.

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When a venture investor would tell me no,

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I’d say, "Okay, I totally understand

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it's not for you. What are some things that you wish

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you would have seen or what are some things

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that you'd like to see in the future

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to get you interested?"

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And, that actually helped me

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with thinking about goal setting,

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it helped me with thinking about

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how to tell the story in the future.

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And, there were times also

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where I would, kind of, use those relationships

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with venture capitalists, so they would kindly say, ”No”,

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and then I would say, "Thanks for the feedback.

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Can you introduce me to these three people?"

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And so, there are ways

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that you could, kind of, turn those ‘NOs’

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into some kind of positive element

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to be able to think to yourself,

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"This isn't a failure; this just didn't work this time."