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22,000 children will die from preventable causes today. HealthPhone's health and nutrition content is scripted on knowledge prepared jointly by UNICEF, WHO, UNESCO, UNFPA, UNDP, UNAIDS, WFP and The World Bank. It addresses the main areas of concern; Timing Births, Safe Motherhood and Newborn Health, Child Development and Early Learning, Breastfeeding, Nutrition and Growth, Immunization, Diarrhoea, Coughs Colds and More Serious Illnesses, Hygiene, Malaria, HIV, Child Protection, Injury Prevention, Emergencies: preparedness and response. This content will be pre-loaded on popular low-cost models of mobile phones -- no signal is required, nor cost to download videos and other media. Users choose what they want to watch and listen to and when, wherever they happen to be.

UNICEF, WHO and WABA along with the scientific community strongly recommend initiating breastfeeding within an hour of birth. Evidence shows that early initiation can prevent 22% of all deaths among babies below one month in developing countries. Every newborn, when placed on the mother's abdomen, soon after birth, has the ability to find its mother's breast all on its own and to decide when to take the first breastfeed. This is called the 'Breast Crawl'. This superb video will help initiate this process right from the time the baby is born. The video is such a joy to watch! It shows the power of nature fostering breastfeeding and adding to the medicinal, nutritional and bonding between mother and child in what can only be described as magical! visit us at http://healthphone.org .

Every facility providing maternity services and care for newborn infants should: Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic. Mothers breastfeeding should be explored for their plans for infant feeding after discharge. They should also be able to describe one thing that has been recommended to ensure that they will be linked to a breastfeeding support group (if adequate support is not available in their own families) or report that the hospital will provide follow-up support on breastfeeding if needed. The nursing officer in charge of the maternity ward should be aware of any breastfeeding support groups in the local area and, if there are any, describe a way mothers are referred to them.

Every facility providing maternity services and care for newborn infants should: Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants. Infants should not be fed using bottles with artificial teats (nipples) nor allowed to suck on pacifiers. The ninth step rightly prohibits the use of feeding bottles and pacifiers. visit us on-line at http://healthphone.org .

Every facility providing maternity services and care for newborn infants should: Encourage breastfeeding on demand. Mothers of normal babies (including caesareans) who are breastfeeding should have no restrictions placed on the frequency or length of their babies' breastfeeds. They should be advised to breastfeed their babies whenever they are hungry or as often as the baby wants and they should wake their babies for breastfeeding if the babies sleep too long or the mother's breasts are overfull. According to the eighth step the mother is encourage to breastfeed whenever the baby wants to. This is called demand feeding. It helps in increased production and prevents undue engorgement of breasts. visit us on-line at http://healthphone.org .

Every facility providing maternity services and care for newborn infants should: Practice rooming-in - allow mothers and infants to remain together - 24 hours a day. Mothers with normal babies (including those born by caesarean section) should stay with them in the same room day and night, except for periods of up to an hour for hospital procedures, from the time they come to their room after delivery (or from when they were able to respond to their babies in the case of caesareans). It should start no later than one hour after normal vaginal deliveries. Normal postpartum mothers should have their babies with them or in cots by their bedside unless separation is indicated. Unless medically indicated, the baby remains with the mother 24 hours a day. http://healthphone.org .

Every facility providing maternity services and care for newborn infants should: Give newborn infants no food or drink other than breast milk unless medically indicated. For any breastfeeding babies being given food or drink other than breastmilk there should be acceptable medical reasons. No promotion for infant foods or drinks other than breastmilk should be displayed or distributed to mothers, staff, or the facility. The sixth step stresses that a newborn baby must not be given any food or drinks other than breast milk unless it is medically indicated. As the pregnant women are counselled in advance and the hospital staff is trained, we rarely have to give anything other than colostrums -- the first breast milk to the babies. visit us on-line at http://healthphone.org .

Every facility providing maternity services and care for newborn infants should: Show mothers how to breastfeed and how to maintain lactation, even if they should be separated from their infants. Nursing staff should offer further assistance with breastfeeding within six hours of delivery and mothers should be shown how to express their milk or given written information on expression and/or advised where they could get help, should they need it. Mothers with babies in special care should be helped to initiate and maintain lactation by frequent expression of breastmilk. Staff should teach mothers positioning/attachment and techniques for manual expression of breastmilk. A situation can arise when the baby has to be separated from her mother for a specific medical reason.

Every facility providing maternity services and care for newborn infants should: Help mothers initiate breastfeeding within a half-hour of birth. Mothers in the maternity ward who have had normal vaginal deliveries should confirm that within a half-hour of birth they were given their babies to hold with skin contact, for at least 30 minutes, and offered help by a staff member to initiate breastfeeding...At least 50% of mothers who have had caesarean deliveries should confirm that within a half-hour of being able to respond, they were given their babies to hold with skin contact. It is now well established that mothers who are supported to initiate breastfeeding soon after the baby is born are more likely to have a successful breastfeeding experience. http://healthphone.org .

Every facility providing maternity services and care for newborn infants should: Inform all pregnant women about the benefits and management of breastfeeding. If the hospital has an affiliated antenatal clinic or antenatal ward; breastfeeding counselling should be given to most pregnant women using those services. The antenatal discussion should cover the importance of exclusive breastfeeding for the first 4-6 months, the benefits of breastfeeding, and basic breastfeeding management. Pregnant women of 32 weeks or more gestation should confirm that the benefits of breastfeeding have been discussed with them, including at least two of the following benefits: Nutritional, protective, bonding, health benefits to the mother and received no group education on the use of infant formula.

Every facility providing maternity services and care for newborn infants should: Train all health care staff in skills necessary to implement this policy. All health care staff who have any contact with mothers, infants and/or children must receive instruction on the implementation of the breastfeeding policy. Training in breastfeeding and lactation management should be given to various types of staff including new employees; it should be at least 18 hours in total with a minimum of 3 hours of supervised clinical experience and cover at least 8 steps. A policy is of no use unless it is implemented. So the second step is to train all doctors and nurses in skills necessary to implement this policy. It ensures that the staff members are trained in breastfeeding counselling.

Every facility providing maternity services and care for newborn infants should: Have a written breastfeeding policy that is routinely communicated to all health care staff. The health facility should have a written breastfeeding policy that addresses all 10 steps. It should be available so that all staff who take care of mothers and babies can refer to it. It should be visibly posted in all areas of the health care facility and it should be displayed in the language(s) most commonly understood by patients and staff. The first step addresses all the ten steps and states that the hospital does not accept free or subsidized supplies of infant formula and feeding bottles. The policy is communicated to all the health workers in the maternity setting. http://healthphone.org .