The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Cynthia Schneider looks at two international "American Idol"-style shows -- one in Afghanistan, and one in the United Arab Emirates -- and shows the surprising effect that these reality-TV competitions are creating in their societies.
An orchestra conductor faces the ultimate leadership challenge: creating perfect harmony without saying a word. In this charming talk, Itay Talgam demonstrates the unique styles of six great 20th-century conductors, illustrating crucial lessons for all leaders.
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
Henry Markram says the mysteries of the mind can be solved -- soon. Mental illness, memory, perception: they're made of neurons and electric signals, and he plans to find them with a supercomputer that models all the brain's 100,000,000,000,000 synapses.
Beau Lotto's color games puzzle your vision, but they also spotlight what you can't normally see: how your brain works. This fun, first-hand look at your own versatile sense of sight reveals how evolution tints your perception of what's really out there.
Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.
Weeks from the Charter for Compassion launch, Karen Armstrong looks at religion's role in the 21st century: Will its dogmas divide us? Or will it unite us for common good? She reviews the catalysts that can drive the world's faiths to rediscover the Golden Rule.
Neurologist and author Oliver Sacks brings our attention to Charles Bonnett syndrome -- when visually impaired people experience lucid hallucinations. He describes the experiences of his patients in heartwarming detail and walks us through the biology of this under-reported phenomenon.
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