Transcript for Bokaro Steel Plant

The journey is as exciting as it can get

As exciting as a space oddesey

The Bokaro steel plant and with it SAIL will now go into a voyage into the future

Five years hence where do you want to be ?

The future for steel is indeed bright, shining, but there are challenges as well

Everyday competition is getting tougher and tougher

Hence your voyage into the future has to be carefully routed , expertly manoeuvered

Five years down the line, SAIL has to expand

BACKBROUND MUSIC

There are two ways to grow, and expand in the same direction

SAIL'S core strenght is STEEL

With over decades and decades of experience you know steel making inside out

Each steel plant in SAIL, Bokaro specially has constantly updated it's technology

So tomorrow , if you need to set up a new steel plant, you would know exactly what to do

Which perticular technology to imbibe from which country ,even which perticular company ?

So why not set up new steel plants in iron ore rich steel countries as a joint venture?

It could be Brazil , or any other third world country

They would prefer an Indian company set up their Steel Plant to western companies , because we understand the need of third world countries better.

And we are more price competitive

Today China is one of the biggest consumers of steel.

It is also one of the largest importer of iron-ore from India

♫ So why not set up a steel plant where the need for Steel is the highest in China as a joint venture

There is a second route you can take , not expansion

but diversification

♫ your core strength is steel. So why not diversify into high-value steel based products

The possibilities are infinite, immense

You could go into small things

Precision fine blanking of special grade steel,

a host of industries , need them today,

By starting to make automotive grade steel sheets

you could become the largest provider of steel for automotive bodies for

for India's fast moving automotive industry.

You could go a big way into structurals

Look around you. Today city after city is being

transformed overnight, with the constuction of shopping malls, multiplexes

, new business centers made of glass and steel

You could be the provider of that steel

Or you could go into special grade steels

become a huge provider of chemical and petro-chemical industries.

For food products , beverages, doors

Or if you could get into right tie-ups

you could be making special alloy steels for aircrafts

even space rockets

So where does Bokaro steel plant fit into SAIL's scheme of things

BSL as an integral part of SAIL has a definite future of its own

To keep updating of it's technology to optimise productivity

better utilisation of its human resources

To be in tune with the environmental requirements

and have all its units earn ISO certification

These are the four corner stone of BSL future goals

These and whatever target BSL has to fullfil as part SAIL's future production plan

THE VOYAGE HAS JUST BEGAN

THE COUNTDOWN IS NOW

5 , 4, 3, 2, 1.

ROCKET LAUNCHING