Bokaro Steel Plant

Duration: 5 minutes and 16 seconds

Country: India

Language: English

License: CC - Attribution Non-commercial No Derivatives

Genre: Documentary

Producer: IAA

Director: Arindam Dutt

Views: 215 (24 embedded)

Posted by: shukla67 on Jan 1, 2009

Steel Plant in India and Economy inputs by Bokaro Steel Plant. Made by Premium Advertising Agency in India International Advertising Agency based in Kolkata, West Bengal India

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The journey is as exciting as it can get
As exciting as a space oddesey
The Bokaro steel plant and with it SAIL will now go into a voyage into the future
Five years hence where do you want to be ?
The future for steel is indeed bright, shining, but there are challenges as well
Everyday competition is getting tougher and tougher
Hence your voyage into the future has to be carefully routed , expertly manoeuvered
Five years down the line, SAIL has to expand
BACKBROUND MUSIC
There are two ways to grow, and expand in the same direction
SAIL'S core strenght is STEEL
With over decades and decades of experience you know steel making inside out
Each steel plant in SAIL, Bokaro specially has constantly updated it's technology
So tomorrow , if you need to set up a new steel plant, you would know exactly what to do
Which perticular technology to imbibe from which country ,even which perticular company ?
So why not set up new steel plants in iron ore rich steel countries as a joint venture?
It could be Brazil , or any other third world country
They would prefer an Indian company set up their Steel Plant to western companies , because we understand the need of third world countries better.
And we are more price competitive
Today China is one of the biggest consumers of steel.
It is also one of the largest importer of iron-ore from India
♫ So why not set up a steel plant where the need for Steel is the highest in China as a joint venture
There is a second route you can take , not expansion
but diversification
♫ your core strength is steel. So why not diversify into high-value steel based products
The possibilities are infinite, immense
You could go into small things
Precision fine blanking of special grade steel,
a host of industries , need them today,
By starting to make automotive grade steel sheets
you could become the largest provider of steel for automotive bodies for
for India's fast moving automotive industry.
You could go a big way into structurals
Look around you. Today city after city is being
transformed overnight, with the constuction of shopping malls, multiplexes
, new business centers made of glass and steel
You could be the provider of that steel
Or you could go into special grade steels
become a huge provider of chemical and petro-chemical industries.
For food products , beverages, doors
Or if you could get into right tie-ups
you could be making special alloy steels for aircrafts
even space rockets
So where does Bokaro steel plant fit into SAIL's scheme of things
BSL as an integral part of SAIL has a definite future of its own
To keep updating of it's technology to optimise productivity
better utilisation of its human resources
To be in tune with the environmental requirements
and have all its units earn ISO certification
These are the four corner stone of BSL future goals
These and whatever target BSL has to fullfil as part SAIL's future production plan
THE VOYAGE HAS JUST BEGAN
THE COUNTDOWN IS NOW
5 , 4, 3, 2, 1.
ROCKET LAUNCHING

Bokaro Steel Plant

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