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Transcript for The 4th screen

Time Content
00:01 → 00:03

In the beginning, was a screen.

00:05 → 00:08

Millions of us came together in a public place

00:10 → 00:12

to understand the present...

00:13 → 00:15

...to see visions of the future.

00:18 → 00:19

Sharing emotions...

00:23 → 00:24

...sharing experiences...

00:25 → 00:27

...that shaped our lives.

00:27 → 00:28

"I have a dream..."

00:29 → 00:31

Then, there was a second screen...

00:37 → 00:39

...that connected us to our world,

00:40 → 00:42

and even...

00:42 → 00:43

...to other worlds.

00:47 → 00:50

It gave us amazing new games to play.

00:51 → 00:53

It made us think...

00:53 → 00:54

...and got us talking.

00:54 → 00:57

But althought this is a world we could all share

00:57 → 01:00

the experience itself was becoming private.

01:02 → 01:03

Then came a third screen...

01:04 → 01:06

...that changed the way we worked and played

01:07 → 01:09

It became part of something much bigger...

01:10 → 01:11

...the Internet.

01:12 → 01:13

And a revolution happened.

01:14 → 01:16

We could play new games in new ways...

01:17 → 01:19

...find new music in new places...

01:20 → 01:21

...new communities...

01:21 → 01:23

...new kinds of communities emerged...

01:24 → 01:27

...but the experience had become individual...

01:27 → 01:28

...even solitary.

01:29 → 01:31

The sense of community felt real...

01:31 → 01:32

...but it was virtual.

01:33 → 01:35

And then, everything changed...

01:37 → 01:39

...and it changed forever.

01:40 → 01:43

Everything came to us in a device that could fit into our pocket...

01:43 → 01:45

We went back out into the world...

01:46 → 01:47

We listened to all we loved...

01:47 → 01:48

...when we liked.

01:49 → 01:50

We played what we wanted...

01:50 → 01:51

...where we chose.

01:52 → 01:55

We shared what inspired us with everyone we cared about...

01:56 → 01:58

We carried our sense of purpose with us

01:59 → 02:02

We discovered new people, and places and experiences.

02:03 → 02:05

And our sense of purpose kept growing...

02:06 → 02:07

...it was the end of something...

02:08 → 02:10

...it was the beginning of everything.

02:12 → 02:14

Welcome to the fourth screen.

02:21 → 02:22

.