The 4th screen

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DW TV - European Journal | Kunskapsskolan

Are kids different debause of digital media?

Good Internet

Duration: 2 minutes and 22 seconds

Year: 2007

Country: United States

Language: English

License: CC - Attribution Non-commercial No Derivatives

Genre: Viral Video

Producer: Nokia

Director: Nokia

Views: 88 (16 embedded)

Posted by: qadmon on Dec 18, 2008

Anuncio comercial de Nokia, presentando la serie N de sus teléfonos. Es un video muy interesante, que más allá de la exactitud histórica que pueda tener, muestra algunas de las formas en las cuales las diversas pantallas han afectado nuestras vidas.

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In the beginning, was a screen.
Millions of us came together in a public place
to understand the present...
...to see visions of the future.
Sharing emotions...
...sharing experiences...
...that shaped our lives.
"I have a dream..."
Then, there was a second screen...
...that connected us to our world,
and even...
...to other worlds.
It gave us amazing new games to play.
It made us think...
...and got us talking.
But althought this is a world we could all share
the experience itself was becoming private.
Then came a third screen...
...that changed the way we worked and played
It became part of something much bigger...
...the Internet.
And a revolution happened.
We could play new games in new ways...
...find new music in new places...
...new communities...
...new kinds of communities emerged...
...but the experience had become individual...
...even solitary.
The sense of community felt real...
...but it was virtual.
And then, everything changed...
...and it changed forever.
Everything came to us in a device that could fit into our pocket...
We went back out into the world...
We listened to all we loved...
...when we liked.
We played what we wanted...
...where we chose.
We shared what inspired us with everyone we cared about...
We carried our sense of purpose with us
We discovered new people, and places and experiences.
And our sense of purpose kept growing...
...it was the end of something...
...it was the beginning of everything.
Welcome to the fourth screen.
.

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