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Transcript for Ways of Working

Time Content
00:00 → 00:38

G'day. My name is Chris Betcher and I'm going to take you through my presentation for K12 Online 2009, Ways of Working

00:38 → 00:43

The basic concept of this presentation is to take a real live event

00:43 → 00:50

and learn how we could apply technology to that event, how we could draw in all sorts of technological resources,

00:50 → 00:54

to make this a richer, more relevant experience for the students.

00:54 → 01:00

So I'm current,y standing on a piece of coastline here between Tamarama Beach which is just down there

01:00 → 01:02

and Bondi Beach which is just over that hill.

01:02 → 01:07

And every year, the local council here runs this exhibition called Sculpture by the Sea

01:07 → 01:08

in fact, this is the 13th year it's run,

01:08 → 01:14

and there are literally hundreds of artworks, like this one, that have been set up along the coastline here,

01:14 → 01:18

and this draws thousands and thousands of people to come and look at it, including lots of school groups.

01:18 → 01:23

and the question I'm going to throw out to you in the presentation is,

01:23 → 01:27

how could you leverage those events using technology, to make

01:27 → 01:30

the study of those things back on the classroom richer and more relevant?

01:30 → 01:35

So my teacher gave this research project

01:35 → 01:38

and I'd really like to find out the latest information, not just whatever is in the school library

01:38 → 01:40

or on some webpage.

01:40 → 01:43

Surely there has to be some way to find the latest thinking on this topic?

01:43 → 01:46

So, one of my pet peeves is when I see students doing "research" tasks

01:46 → 01:51

that their notion of research is that they go to Google, they type in a word,

01:51 → 01:55

they go to the first page, or the first link, that comes up, they go to that page and look at it, and that's "research",

01:55 → 01:58

and of course, we all know it's not.

01:58 → 02:02

So here's a couple of strategies about how you can use to get kids to broaden out

02:02 → 02:05

what it is when they go researching for something, and what that actually means.

02:05 → 02:10

So lets's start with the obvious. Here's a Google Search and our topic is Sculpture by the Sea

02:10 → 02:14

but of course, I'll keep reminding you that you can apply this to ANY topic.

02:14 → 02:18

Sculpture by the Sea is the topic here, so I've done the search

02:18 → 02:24

and it comes up with these results, and predictable, the very first thing is the official Sculpture by the Sea website

02:24 → 02:27

and it's a pretty good website. You've also got links to Wikipedia,

02:27 → 02:31

you've got some news articles, you've got a bunch of Photos, probably from Flickr,

02:31 → 02:38

and, it's a pretty good set of results. And if all you did was go and look at those pages

02:38 → 02:41

you'd probably get some insight into what this exhibition was all about.

02:41 → 02:44

Hopefully, it can go deeper than that.

02:44 → 02:49

Before we look at at it, look, this is the official website, and official websites are always

02:49 → 02:56

really good if you can find it, so if you're studying a national park, or if you're looking at a bridge, or a building, or a person,

02:56 → 03:00

If you can find the official website to support it, that's not a bad starting point.

03:00 → 03:03

One of the good things they've done with this exhibition this year is to connect it to the web

03:03 → 03:08

so this chalk painting on the ground here has details for linking to the Scuplture by the Sea website.

03:08 → 03:13

In fact, once you go to the Sculpture by the Sea website, it links you through to all sorts of other things, like

03:13 → 03:18

their Flickr stream, information about all the artists, photos of all the artworks,

03:18 → 03:24

information, background information, a link to the Twitter stream, so in fact, by promoting

03:24 → 03:29

the event through things like the Web on mobile devices, and everyone is walking

03:29 → 03:32

around here now with phones, iPhones and all sorts of mobile devices,

03:32 → 03:38

they're in fact opening up a whole other world of information for people as they look at the actual artworks.

03:38 → 03:40

which is a really interesting development.

03:40 → 03:48

It's interesting to see what people are writing about the topic, so this particular art exhibition runs for 2 weeks

03:48 → 03:52

It gets a lot of press in that 2 week period, there's a lot of news articles coming out,

03:52 → 03:58

this is a great way to track them using a news tracking service, like, I'm using Google News here,

03:58 → 04:01

and you simply put in your search terms up here, so "sculpture by the sea bondi"

04:01 → 04:07

and every time a news service publishes an article that matches that search criteria,

04:07 → 04:12

it will appear in this list. So, you don't have to go hop around to every single newspaper,

04:12 → 04:16

and try and find articles, you can actually bring them to you this way.

04:16 → 04:20

There's also of course things like Google Blog Search

04:20 → 04:25

of the half million people that go through this exhibition in the 2 week period that it's on,

04:25 → 04:31

many of them go home and write about it, in a blog, and express some sort of opinion or thought about it.

04:31 → 04:38

and then people come in and comment about that, so quite aside from what the official journalists and news services

04:38 → 04:44

are saying about about the exhibition, the blog feeds will kind of give you more of an idea about peoples' opinions

04:44 → 04:47

and their feelings about what they're seeing, rather than the newsy aspects of it.

04:47 → 04:55

So blogs are a really god place to try and get that sort of alternative opinion on what real people are actually thinking

04:55 → 04:58

about a particular issue. So the blog search is pretty good for that.

04:58 → 05:03

and you can see if you click on some of these links here, so this takes you off to,

05:03 → 05:09

OK, so here's a blog, Sydney Meanderings, by someone in Sydney, and I can scroll down a little bit, they've taken some photos,

05:09 → 05:13

they've written a little bit about their reflections, and people have left some comments on it,

05:13 → 05:18

So, not a bad way to sort of expand your viewpoint.

05:18 → 05:23

Technorati, similar kind of service from Technorati, you can do that kind of thing there.

05:23 → 05:29

Even Twitter. Here's the official Sculpture by the Sea Twiitter acount, and they're putting out little updates,

05:29 → 05:37

to let you know what's going on. If you're doing doing a topic which is actually current enough that it produces a Twitter feed

05:37 → 05:43

as this one does, not a bad idea to subscribe to that and then check it daily so your students can actually see

05:43 → 05:48

what sort of information is coming out from the, in this case, the exhibition itself.

05:48 → 05:54

The other interesting thing you can use Twitter for is, many things have an official hashtag, so for Scuplture by the Sea

05:54 → 06:04

exhibition, it's #sxsbondi and you can subscribe, or serach this hastag, and then you'll see every Tweet that come through

06:04 → 06:09

from anything that anybody says on Twitter about this particular topic.

06:09 → 06:13

And you can see here there are links here that take you out to photographs and articles and things,

06:13 → 06:15

This is kind of the new aggregator.

06:15 → 06:19

There's also, out of the half million people that go through the exhibition,

06:19 → 06:24

many of them have cameras, and they are shooting, dozens, hundreds of photos as they walk around.

06:24 → 06:29

Many of those photos end up on Flickr, so it's not unusual after a 2 week exhibition,

06:29 → 06:36

or some sort of big event that there be hundreds or thousands of photos on Flickr about that event

06:36 → 06:41

and a simple search, scuplturebythesea, everyone's uploads, puts you in touch with those photos

06:41 → 06:44

and you can go and browse through what other people have taken photos of.

06:44 → 06:50

Here's a map, from Google's mapping service, and I've just a search on Sculpture by the Sea

06:50 → 06:56

found this piece of coastline, and here it is, here's Tamarama Beach, Bondi Beach is just up here,

06:56 → 07:01

and you can actually see the pathway around the rocks here where the exhibition takes place.

07:01 → 07:09

For us here in Australia, before we take our kids to this exhibition, this is the sort of thing I'd be doing,

07:09 → 07:12

would be looking at it in advance and saying "kids, here's where we'll be walking",

07:12 → 07:15

and here's where we'll be going, give them the lay of the land, and you can apply this

07:15 → 07:21

to any topic. There's a bunch of things that you might think about to try and broaden out

07:21 → 07:24

this research idea and get kids to start thinking about multiple perspectives

07:24 → 07:27

before they really get too much further down the track.

07:27 → 07:32

OK, that's all well and good. So there's a bunch of websites that produce content regularly about a topic

07:32 → 07:37

What's inconvenient about that is if you have to go and check all those websites regularly

07:37 → 07:40

to see if there's been any changes, and that's where RSS comes in.

07:40 → 07:46

So here's a good strategy, that students can use very easily, t try and build their own

07:46 → 07:48

news services around topics that interest them.

07:48 → 07:52

So, let's just take a look at this one for example. Here's the Google Blog page

07:52 → 07:58

and if you look on the side over here, it says Blog Alerts, Atom, RSS.

07:58 → 08:03

Wherever you see the word RSS, that's a feed. It simpley means that anytime

08:03 → 08:07

something is added to this page, this feed will know about it

08:07 → 08:11

so here's what you do. Let me just jump over here for one minute and tell you

08:11 → 08:16

this is Netvibes, and Netvibes is a free web service that lets you pull RSS feeds

08:16 → 08:21

into one place. So let's just go back over to Google Blog Search.

08:21 → 08:24

and to this RSS link and I'll show you what we do with it.

08:24 → 08:30

On the RSS link, I'm going to right-click, and say Copy Link Location,

08:30 → 08:34

on Windows it's probably going to say Copy Shortcut... Copy Link Location.

08:34 → 08:40

So I'll just copy where that link is pointing to. And then I'm going to go back to Netvibes

08:40 → 08:44

and up here in the side here, at the moment there's nothing on this page, it's empty,

08:44 → 08:50

If I say Add Content, and what i want to do is Add a Feed, so I'll click the Add a Feed link

08:50 → 08:56

and in this box here, I'm simply going to Paste. And it pastes in this little piece of codey looking stuff,

08:56 → 08:59

you don't even have to understand what it means, you just say Add Feed

08:59 → 09:06

click it, and it goes and finds that here is the Google Blog Search for Sculpture by the Sea

09:06 → 09:12

and I'll say Add. and boom, there it is. There is the last however many blog things

09:12 → 09:16

that have ever been written about Sculpture by the Sea. Now, let's try a different one,

09:16 → 09:22

let's go over here to the Google News Search, so this is the feed of news articles

09:22 → 09:25

being written about Sculpture by the Sea, and again, somewhere on this page

09:25 → 09:28

you might have to look for it, I'm going to scroll down the bottom because I know it's

09:28 → 09:35

right down here, it says RSS. And again, right click, Copy Link Location

09:35 → 09:42

flip back over to Netvibes, and I'm going to Add a Feed, I'm going to paste,

09:42 → 09:49

there. and add the feed. And boom, there you go, there is the Sculpture by the Sea

09:49 → 09:54

Google News Feed. Let's say Add, and now it's in there, and there is the latest news

09:54 → 09:58

articles about Sculpture by the Sea. Now, you can do this for anything...

09:58 → 10:05

If you go back here and look at, say, Twitter,here's the Sculpture by the Sea Twitter feed,

10:05 → 10:10

and of course, it says RSS Feed. Right click it, Copy Link Location,

10:10 → 10:16

go back over to Netvibes, your aggregator, say Add a Feed, paste that in,

10:16 → 10:22

and say Add Feed and there it is, here is the Twitter feed for Sculpture by the Sea.

10:22 → 10:27

Add that, and there's the last few Tweets. Now it's getting a bit messy here,

10:27 → 10:30

so I'm going to drag these around a bit, I'm going to drag this one over to there

10:30 → 10:35

and I might take this one and drag that over to there, and rearrange my page

10:35 → 10:43

I'm starting to assemble my very own "newspaper", if you like, and the only topic

10:43 → 10:47

in this newspaper is Sculpture by the Sea, so I don't need to go and check all of these

10:47 → 10:52

individual services every day, they come to me. Now, I could continue building this, but

10:52 → 10:55

let me show you one I prepared earlier, so Sculpture by the Sea,

10:55 → 10:59

here's one I made earlier, let me just close this up, so on this page,

10:59 → 11:03

here's the Google Blog Search, here is the last recent things that people have written

11:03 → 11:06

about it in blogs. Here's the News Search down the bottom here.

11:06 → 11:17

Here's... Flickr, here's a Flickr feed, and any photos that have been tagged sxsbondi,

11:17 → 11:21

so here's the photos. Here's photos that have been tagged sculpturebythesea,

11:21 → 11:25

I actually grabbed both feeds, just in case I missed something in one of them,

11:25 → 11:26

because you don't know what people tag stuff with.

11:26 → 11:34

Here's the Twitter Search for sxsbondi. and here's the Twitter feed for sculpturebythesea

11:34 → 11:39

You can go out and grab anything that has an RSS feed, pull it into this aggregator,

11:39 → 11:43

and turn it into a news feed service that's a newspaper, telling you nothing

11:43 → 11:45

but what you're interested in hearing.

11:45 → 11:50

There's heaps of really fantastic stuff on the Internet, but sometimes it's really hard to find

11:50 → 11:52

exactly what you want, the perfect thing to help kids learn better

11:52 → 11:55

That's a really good question Stuart, and lots of teachers ask it,

11:55 → 12:01

What sorts of things can teachers do outside the realm of "the usual stuff"?

12:01 → 12:02

Here's a whole bunch of suggestions...

12:02 → 12:05

One of the things we probably don't make enough use of in schools in these things,

12:05 → 12:11

mobile phones. As you wander around an exhibit like this, this becomes the device

12:11 → 12:15

by which you can capture pictures, capture video, it's got a GPS that can tell you

12:15 → 12:18

where you were, you can geotag photos with their location

12:18 → 12:22

It's got voice recorders in it, you can walk up and interview people,

12:22 → 12:25

and you can take all of that media back to school and use it for some sort of

12:25 → 12:30

digital storytelling. And whether is a sort of a phone like that which is just a Nokia, it's

12:30 → 12:33

nothing terribly special, or whether you've got one of these fancy iPhone things,

12:33 → 12:37

Or eve if you simply just got something like a Flip video camera, which is,

12:37 → 12:40

you know, a couple of hundred bucks, these are not expensive devices,

12:40 → 12:44

and the interesting thing about these types of things is that most of your kids already carry them.

12:44 → 12:47

When you take kids out into the physical environment to actually experience

12:47 → 12:51

something, and they take their phones with them, there's a couple of ways

12:51 → 12:53

you might make the experience richer.

12:53 → 12:58

For a start, most phones have cameras and more and more phones now have

12:58 → 13:02

GPS devices, so for example, on the day I went to see Sculpture by the Sea,

13:02 → 13:06

here are the photos that I took down here, but because the phone is smart enough

13:06 → 13:10

to know where it is when it took the photos, when I come back in and drop them

13:10 → 13:13

into Flickr, it geolocates them. So it say, well, when you were standing right here,

13:13 → 13:17

there are the three photos you took at that point, and when you moved down the

13:17 → 13:20

beach a bit and took some photos from there, there's that photo.

13:20 → 13:26

So you can start to actually drop images onto their actual location, where they were

13:26 → 13:29

when they were taken. It really opens up some interesting possibilities

13:29 → 13:33

for field trips and excursions, and when you take kids out into the real world.

13:33 → 13:38

As another example, here's a little iPhone app called RunKeeper and this is

13:38 → 13:44

this run here is by my friend @mrrobbo from Victoria in Australia, and mrrobbo is a

13:44 → 13:47

PE teacher, he likes to go for a run to stay healthy, and as he's gone for a run

13:47 → 13:52

around the local town, it's actually tracked his progress, because he's got

13:52 → 13:55

his phone in his pocket, talking to the satellites, and every so often, he's taken a

13:55 → 14:00

photo, and so you can see as I mouse over these things, just click on that there

14:00 → 14:03

it opens up and shows you the photo that was taken at that point in time.

14:03 → 14:07

And I think that opens up some really interesting possibilities for taking kids

14:07 → 14:12

out into the real world and getting them to not only document what they saw,

14:12 → 14:15

but where they were when they saw it.

14:15 → 14:18

Are you capitalising on the fact that your kids are carrying around video cameras,

14:18 → 14:26

still cameras, GPSes, mobile phones, web browsers, voice recorders, all of those tools

14:26 → 14:31

in this one little thing, t take back and use to build media and resoucres

14:31 → 14:34

and create stuff around what you've seen on the day.

14:34 → 14:39

So after you've collected some digital media, the photos. videos, sound recordings

14:39 → 14:42

here's three ideas on how you might like to present them in interesting ways.

14:42 → 14:45

This is Voicethread. Voicethread lets you take those photos and upload them

14:45 → 14:51

to the Voicethread servers and then leave a comment.

14:51 → 14:55

favourite sculpture believe it or not...> and then the important thing about this

14:55 → 14:59

other people can come in and also leave comments, so if I click on some of these,

14:59 → 15:03

15:03 → 15:07

vibrant and colourful...> you can hear other people's comments, of course,

15:07 → 15:10

they don't have to be voice, you can also get comments that are text.

15:10 → 15:14

and people can even leave annotations on photographs. It's a nice way

15:14 → 15:19

of crowdsourcing some opinion about different images and getting people's

15:19 → 15:20

feedback on them.

15:20 → 15:24

The other one you might like to look at is Animoto, which is an interesting way

15:24 → 15:31

of presenting slides, and if I click the play button, you'll see that it likea slide show

15:31 → 15:36

but it puts it to music and it animates it and makes it far more interesting to look at

15:36 → 15:38

than your traditional PowerPoint slides.

15:38 → 15:42

The other wonderful tool for telling stories and exploring verbal and visual

15:42 → 15:46

literacy is Comic Life, and Comic life is a great tool. Kids love using this,

15:46 → 15:52

it's very easy to make cartoon, comic stories like this, and build stories around

15:52 → 15:56

the pictures. Really easy to use. Here's a blank page, simply choose a grid that you

15:56 → 16:00

like and drag it onto the page* and over here in the images you find that image you want

16:00 → 16:05

and drag it into the box, and there it goes, just like that.

16:05 → 16:09

I might just readjust that a little bit, and your other one in here, drag another one

16:09 → 16:13

in there, and you go through and you tell your story. Might like to drag a little

16:13 → 16:19

speech bubble there and make them say something, like so. Really easy to use.

16:19 → 16:21

A lot of fun. Great for telling stories.

16:21 → 16:25

And while you've got all those lovely photos you've taken, what about taking a sequence

16:25 → 16:30

of photos, left to right, overlapping slightly and turning them into a panorama?

16:30 → 16:33

So you get like a wide angle photo. Really easy to do.

16:33 → 16:38

A program like Calico on the Mac, or Autostitch on Windows, let me just show you

16:38 → 16:42

how this works. If you just simply select the photos that you've taken that overlap,

16:42 → 16:47

open them up and then hit the, in Calico's case, hit the Align button,

16:47 → 16:51

it will go and figure out where the overlaps are and turn them into one long photogtaph.

16:51 → 16:55

So here's an interesting idea, at least on the iPhone if you've got one of these,

16:55 → 16:58

and it will probably become far more common on many more devices,

16:58 → 17:01

but this is an augmented reality app, and I know it's going to really difficult for you

17:01 → 17:07

to see that, but you point it at the artwork, and up on the screen pops up all the

17:07 → 17:09

information about that artwork, and then you point it over at the other artwork,

17:09 → 17:13

and you tap it and it tells you about that artwork. If we could maybe gets kids

17:13 → 17:15

building those datasets, what a powerful school project that might be!

17:15 → 17:21

One particularly useful tool you can use in all sorts of subject areas is Google Forms.

17:21 → 17:26

So often students want to conduct a survey, they want to get opinions about something,

17:26 → 17:28

they want to collect some data and then do something with it.

17:28 → 17:33

Google Forms is a really simple way to do this. So, here for example is a few questions

17:33 → 17:38

that have been designed up, and you can see if I click on any of these

17:38 → 17:41

put that into edit mode you can see all sorts of options here, you get different types

17:41 → 17:46

of choices, you can have text that people type in, or multiple choice or checkboxes

17:46 → 17:50

or lists or scales or grids, there's all different question types, so you design up your

17:50 → 17:58

questionnaire and then it displays like this once people start adding their data in

17:58 → 18:02

so people fill in the form, and I should probably just show you the form, there it is

18:02 → 18:06

that's what the form itself looks like, you can add these beautiful themes to it,

18:06 → 18:13

make it all look kind of pretty,, but when people fill it in, it goes into this spreadsheet.

18:13 → 18:16

So it's a really nice collection mechanism to get everything in one place.

18:16 → 18:19

Once it's in one place, if you wanted to manipulate it somehow you can either do it

18:19 → 18:25

in here, or you can in fact export that out as say and Excel or OpenOffice document,

18:25 → 18:29

and then manipulate it in a standalone spreadsheet if you wanted to do that sort of thing.

18:29 → 18:36

But it's a nice way of sort of collecting data and then analysing it, the analyse stage

18:36 → 18:42

is actually helpful because there's also this form here called summary format, which,

18:42 → 18:48

you can see,it will actually draw the graphs and create all the analysis of the data

18:48 → 18:53

for you, so very very useful tool in a classroom situation. And just one thing

18:53 → 18:59

I will mention before I go is that with the new Google Forms, so just recently been

18:59 → 19:05

updated,it has conditional branching so very useful, Here for example, is an example

19:05 → 19:09

of that. The first question says "Did you visit the Sculpture by the Sea exhibition?"

19:09 → 19:13

If you say "yes" and continue, you get one set of questions for people who

19:13 → 19:19

have attended, if I just step back and I said "no" to that question, you get a different

19:19 → 19:22

set of questions. So you've now got conditional branching, so you can design

19:22 → 19:24

some quite sophisticated survey forms.

19:24 → 19:29

And while surveys are a great way to ask the outside world for their opinion,

19:29 → 19:32

and their thoughts about what's going on in your classroom,you can also use

19:32 → 19:37

tools like Skype to videoconference and bring people really into your classroom,

19:37 → 19:42

to talk to the kids, to bring in experts on particular topics, or have them collaborate

19:42 → 19:46

with schools in other areas.Skype's really easy to use and it really opens the

19:46 → 19:50

window to the world and allows you to bring other people in and share in the learning

19:50 → 19:52

Have a look at this example...

19:52 → 19:56

19:56 → 19:59

19:59 → 20:02

20:02 → 20:07

sometime next week?>

20:07 → 20:11

So that's bringing the real world into the classroom, but what about taking the

20:11 → 20:13

classroom into other places that maybe aren't so real?

20:13 → 20:17

I'm wandering around the University of Western Australia's Art and Design

20:17 → 20:20

Competition, they hold this every month and people come in here and design

20:20 → 20:25

virtual sculptures. So I guess it's not unlike te concept of Sculpture by the Sea,

20:25 → 20:28

and wandering around looking at real sculptures axcept these all exist in the

20:28 → 20:33

virtual world. Now Second Life's not a fantastically safe place to bring kids,

20:33 → 20:37

and I wouldn't do it, I don't think you're allowed to do it, but the Teen Grid is

20:37 → 20:41

certainy somewhere where you could go, and there's also Quest Atlantis, and

20:41 → 20:46

there's a number of other virtual worlds where kids cam go safely and what a great

20:46 → 20:50

ideas to hold a virtual sculpture exhibition and get the kids to actually design some

20:50 → 20:55

of these sculptures. Now, how do you do that? Well, I'm certainly not an expert at

20:55 → 20:59

Second Life, but let me give you a quick example of how you might build something

20:59 → 21:02

so we're going to flip over here to a different place...

21:02 → 21:08

So here I am in the University of Western Australia's 3D Art and Design sandbox,

21:08 → 21:12

this is just an area that they've set aside that they allow other people to make stuff in

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Normally to build in Second Life you need your own piece of land, but here you can just

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come and play on somebody else's. So, I'm going to rightclick on the ground here

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and say Create and this box pops up and you'll see it has all these little shapes here

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called Primitives or "Prims", and if I click on one of them, like I'll click this cube

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for example, then click on the ground over here, it will create a cube,

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and its got the red, green and blue arrows and they represent the 3 dimensions,

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so I can drag this shape around in 3 dimensional space, I can slide it along

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that axis, or slide it along that axis. I can do things like hold down the Shift key,

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and now when I drag it actually duplicates that shape. I can select more than one

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shape at a time by simply dragging a marquee across both objects, like so,

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and now if I was to do it again, holding down the Shift key and drag I will be creating

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multiple objects, so you can see that this is kind of the basis of starting to form

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a sculpture, if I hold down the option key, and zoom in on that, I can move around it

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from different angles, and you can see that's the basic idea. You create these shapes

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called primitives and then you can manipulate them, you can chop into them,

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stack them on top of each other, move them around, and just basically turn them into

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objects, and that's pretty much how everything in Second Life is built, but there's

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no reason that kids couldn't use this technique to build things like sculptures

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for example, or whatever else, so if you're doing a topic that lends itself to creating

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stuff, here's a way that I might use the virtual world to extend the sort of stuff

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I'm doing in the real world.

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Of course it doesn't have to be a sculpture exhibition, it can be any kind of exhibition

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you can use for this type of project. It could be outside of your school, if could be

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inside of your school. The point is that you've got this event were stuff is happening,

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you've got the ability now to capture that stuff and document it and pull it into you,

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and research it, use feeds, and push out creative content based on the sorts of stuff

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that's happening in your kids' real worlds.