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Transcript for Social Media Revolution
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| Time | Content |
|---|---|
| 00:01 → 00:04 |
Is Social Media a Fad? |
| 00:05 → 00:09 |
Or is it the biggest shift since the industrial revolution? |
| 00:09 → 00:12 |
Welcome to the Revolution |
| 00:14 → 00:17 |
By 2010 gen Y will outnumber baby boomers |
| 00:17 → 00:20 |
96% of them have joined a social network |
| 00:20 → 00:23 |
Social media has overtaken porn as the #1 activity on the web |
| 00:23 → 00:26 |
1 out of 8 couples married in the U.S. last year met via social media |
| 00:27 → 00:29 |
Years to reach 50 million users |
| 00:29 → 00:32 |
Radio: 38 years |
| 00:32 → 00:34 |
TV: 13 years |
| 00:34 → 00:35 |
Internet: 4 years |
| 00:35 → 00:37 |
iPod: 3 years |
| 00:39 → 00:42 |
Facebook added 100 million users in less than 9 months |
| 00:43 → 00:46 |
iPod Application downloads hit 1 billion in 9 months |
| 00:46 → 00:48 |
If Facebook were a country |
| 00:48 → 00:51 |
it would be the world's 4th largest |
| 00:51 → 00:55 |
yet, China's QZone is larger with over 300 million using their services |
| 00:56 → 00:58 |
2009 US Department of Education study revealed that on average, |
| 00:58 → 01:00 |
online students out performed those receiving face-to-face instruction.. |
| 01:00 → 01:03 |
1 in 6 higher education students are enrolled in online curriculum |
| 01:03 → 01:07 |
80% of companies are using LinkedIn as their primary tool to find employees |
| 01:07 → 01:10 |
The fastest growing segment on Facebook is 55-63 year-old females |
| 01:14 → 01:17 |
Ashton Kutcher and Ellen DeGeneres have more Twitter followers |
| 01:17 → 01:21 |
than the entire population of Ireland, Norway and Panama |
| 01:23 → 01:25 |
80% of Twitter usage is on mobile devices |
| 01:25 → 01:27 |
people update anywhere, anytime |
| 01:27 → 01:29 |
Imagine what that means for bad customer experience? |
| 01:30 → 01:32 |
Generation Y and Z consider e-mail passé |
| 01:32 → 01:35 |
In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen |
| 01:36 → 01:37 |
What happens in Vegas stays on Facebook |
| 01:37 → 01:38 |
What happens in Vegas stays on twitter |
| 01:38 → 01:39 |
What happens in Vegas stays on orkut |
| 01:39 → 01:40 |
What happens in Vegas stays on bebo |
| 01:40 → 01:41 |
What happens in Vegas stays on flickr |
| 01:41 → 01:42 |
What happens in Vegas stays on digg |
| 01:42 → 01:43 |
What happens in Vegas stays on MySpace |
| 01:43 → 01:44 |
What happens in Vegas stays on YouTube |
| 01:44 → 01:47 |
YouTube is the 2nd largest search engine in the world |
| 01:47 → 01:52 |
YouTube has more than 100,000,000 videos |
| 01:52 → 01:54 |
Wiki is an Hawaiian term for Quick |
| 01:54 → 01:57 |
Wikipedia has over 13 million articles |
| 01:57 → 02:00 |
Studies show it's more accurate than Encyclopedia Britannica |
| 02:00 → 02:03 |
78% of these articles are non-English |
| 02:03 → 02:06 |
If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 |
| 02:06 → 02:08 |
per hour |
| 02:08 → 02:10 |
There are over 200,000,000 Blogs |
| 02:10 → 02:13 |
54% of bloggers post content or tweet daily |
| 02:13 → 02:16 |
Word of mouth |
| 02:16 → 02:19 |
World of mouth |
| 02:19 → 02:23 |
25% of search results for the world's top 20 largest brands are links to user-generated content |
| 02:23 → 02:26 |
34% of bloggers post opinions about products & brands |
| 02:27 → 02:29 |
Do you like what they are saying |
| 02:29 → 02:31 |
about your brand? |
| 02:32 → 02:36 |
you better... |
| 02:38 → 02:42 |
People care more about how their social graph ranks products and |
| 02:42 → 02:44 |
services than how Google ranks them |
| 02:46 → 02:49 |
78% of consumers trust peer recommendations |
| 02:49 → 02:53 |
Only 14% trust advertisements |
| 02:54 → 02:56 |
Only 18% of traditional TV campaigns generate a positive ROI |
| 02:56 → 02:58 |
90% of people that can TiVo ads do |
| 02:58 → 03:02 |
hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 |
| 03:02 → 03:06 |
70% of 18- to 34-year-olds have watched TV on the Web |
| 03:06 → 03:09 |
...only 33% have ever viewed a show on DVR/TiVo |
| 03:09 → 03:12 |
25% of Americans in the past month said they watched a short video |
| 03:12 → 03:14 |
...on their phone. |
| 03:16 → 03:19 |
35% of book sales on Amazon are for the Kindle |
| 03:19 → 03:23 |
24 of the 25 largest newspapers are experiencing record declines in circulation |
| 03:23 → 03:25 |
What's on your mind? |
| 03:27 → 03:30 |
We no longer search for the news, the news finds us... |
| 03:31 → 03:35 |
In the near future we will no longer search for products and services |
| 03:36 → 03:38 |
they will find us via social media |
| 03:39 → 03:43 |
Social media isn't a fad, it's a fundamental shift in the way we communicate. |
| 03:43 → 03:46 |
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook |
| 03:46 → 03:48 |
daily |
| 03:48 → 03:51 |
"It's the economy stupid." - James Carville, 1992 |
| 03:51 → 03:54 |
"It's a people driven economy stupid." - Erik Qualman, 2009 |
| 03:54 → 03:57 |
Successful companies in social media act more like Dale Carnegie and less like David Ogilby |
| 03:57 → 04:00 |
Listening first, selling second |
| 04:00 → 04:04 |
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers. |
| 04:04 → 04:07 |
Still think social media is a fad? |
| 04:07 → 04:10 |
Welcome to the World of Socialnomics™ |
| 04:12 → 04:15 |
Are you ready? |
| 04:15 → 04:21 |
@equalman |