There is a popular saying in Brazil that goes like this: “Say whatever you want to and you will hear what you don’t”. Paulo Zottolo, the Latin American President of the electronics giant Philips, has learned this the hard way. In a recent interview with Valor Econômico, a newspaper from São Paulo, he made an unfortunate comment that has outraged the blogosphere: “One must not think that this country is a Piauí, in the sense that it does not really matter. If Piauí ceased to exist, nobody would be upset”. http://www.globalvoicesonline.org/2007/08/31/brazil-tired-of-philips/