I have an young friend, who worked for Google
Who was experimenting with social software
He was going to start up a social software site
And he gave out 100 invitations to 100 people who were all Silicon Valley nerds
he gave them each 100 invitations
I've sent all of mine to Brazil as an experiment
Because I felt like...
I've been looking to Brazil for a long time
Thinking about the network that was Brazil and is Brazil
You know, it is still insufficiently accomplished this Brazil
Everything is wired in here
This is a small country your Brazil, with all its millions of people
It is small because everybody knows everybody
They know everybody secrets and they know the whole deal, right?
It is a very networked society
Well, all right...
I am gonna drop 100 invitations of Orkut and see what happens
Like in a super-saturated solution, you know?
You drop a crystal and you drop a crystal and you drop a crystal
And then one day,
you drop a crystal and instead of disolving,
it goes SHAZAM, and all things crystallizes
Let me tell you about numbers...
Oh but, you know, actually soccer has a lot to do with that,
You know, I mean, and then you got into a competition.
I wasn't counting on that,
but I knew that if I dropped 100 Orkut invitations into this country at that time,
something would happen...
And it was so fast...