I have an young friend, who worked for Google Who was experimenting with social software He was going to start up a social software site And he gave out 100 invitations to 100 people who were all Silicon Valley nerds he gave them each 100 invitations I've sent all of mine to Brazil as an experiment Because I felt like... I've been looking to Brazil for a long time Thinking about the network that was Brazil and is Brazil You know, it is still insufficiently accomplished this Brazil Everything is wired in here This is a small country your Brazil, with all its millions of people It is small because everybody knows everybody They know everybody secrets and they know the whole deal, right? It is a very networked society Well, all right... I am gonna drop 100 invitations of Orkut and see what happens Like in a super-saturated solution, you know? You drop a crystal and you drop a crystal and you drop a crystal And then one day, you drop a crystal and instead of disolving, it goes SHAZAM, and all things crystallizes Let me tell you about numbers... Oh but, you know, actually soccer has a lot to do with that, You know, I mean, and then you got into a competition. I wasn't counting on that, but I knew that if I dropped 100 Orkut invitations into this country at that time, something would happen... And it was so fast...