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Transcript for Explaining Xemelê to Matt Mullenweg
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| Time | Content |
|---|---|
| 00:05 → 00:07 |
Really, that's what we do |
| 00:07 → 00:09 |
What is it called? |
| 00:09 → 00:11 |
XeMeLê |
| 00:11 → 00:13 |
Xemelê is the name of the theme? |
| 00:13 → 00:17 |
Yes. It is the name of the community, it is the name of the blog, and also the concept. |
| 00:17 → 00:19 |
It's from XML |
| 00:19 → 00:22 |
Aah! Xemelê |
| 00:22 → 00:25 |
Because, (Gilberto) Gil, the Minister, |
| 00:25 → 00:30 |
When we started to talk to him about the possibilities of the online conversation |
| 00:30 → 00:36 |
and RSS, and systems' conversation through XML |
| 00:36 → 00:40 |
He would say: oh, XML, but just the three letters... |
| 00:40 → 00:44 |
Don't you have something more sounding? |
| 00:44 → 00:48 |
♪ Xemelê ! ♫ |
| 00:48 → 00:51 |
And I thought it was appropriate because somehow... |
| 00:51 → 00:53 |
- You should do one for RSS |
| 00:53 → 00:56 |
Really, yes... it could work for RSS too... |
| 00:57 → 01:00 |
Too... too dry, just the three letters |
| 01:00 → 01:03 |
So it is Xemelê. |
| 01:04 → 01:09 |
And I think it tells a little about what we are doing |
| 01:09 → 01:15 |
Because we are using the technology, but we are implementing some kind of "culture of use" |
| 01:15 → 01:19 |
Coming from the Ministry of Culture, and we are dealing with the issue |
| 01:19 → 01:22 |
We call it another layer over the technology |
| 01:22 → 01:25 |
So, back in the meeting we were talking about that, |
| 01:25 → 01:30 |
That Xemelê is not just only technology, but how to create a "culture of use" around it. |
| 01:30 → 01:33 |
Technology is just the means to get there. |
| 01:33 → 01:37 |
Yeah. For the public institutions to understand what's going on on the web |
| 01:37 → 01:40 |
The have to have this kind of facilitators |
| 01:40 → 01:44 |
Something that can smooth the learning process |
| 01:45 → 01:47 |
So what's changing on their message? |
| 01:47 → 01:50 |
In the institutions? Just that |
| 01:50 → 01:53 |
Because what we had before is that |
| 01:53 → 01:56 |
people they were just like buying web projects. |
| 01:56 → 02:00 |
Conctracting other companies to come |
| 02:00 → 02:03 |
and think about what the institution needs |
| 02:03 → 02:06 |
And they obviously come with a project that is totally 1.0 |
| 02:06 → 02:09 |
it doesn't talk, and at the same time |
| 02:09 → 02:12 |
you don't have capacity building in the institution |
| 02:12 → 02:15 |
to operate this interactivity. |
| 02:15 → 02:18 |
Because it's all outside. |
| 02:18 → 02:20 |
It goes all outside, and it dies, because |
| 02:20 → 02:26 |
you build a website, and in three months it's already old, and dead. |
| 02:26 → 02:30 |
What we do at the Ministry of Culture |
| 02:30 → 02:32 |
Somehow people are looking at it (the site) |
| 02:32 → 02:38 |
because when you enpower the many sectors to operate this interactivity |
| 02:38 → 02:43 |
The site is alive, very much |
| 02:43 → 02:46 |
You have many flows of different issues coming |
| 02:46 → 02:49 |
Different from the other one which was just the institutional message |
| 02:49 → 02:52 |
And it is stopped. |
| 02:52 → 02:55 |
So I think... this is (something)... |
| 02:55 → 02:58 |
Now we are working on the Intranet |
| 02:58 → 03:00 |
using BuddyPress |
| 03:00 → 03:02 |
Nice... |
| 03:02 → 03:05 |
Because you know about the Orkut fever here in Brazil... Orkut. |
| 03:05 → 03:08 |
Yes, yes. You have 75% of the population there... |
| 03:09 → 03:11 |
Everybody is there... |
| 03:11 → 03:13 |
Crazy... |