Explaining Xemelê to Matt Mullenweg

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Duration: 3 minutes and 13 seconds

Year: 2008

Country: Brazil

Language: English

License: CC - Attribution Non-commercial No Derivatives

Genre: Video Blog

Producer: Guilherme Aguiar

Director: José Murilo

Views: 135 (82 embedded)

Posted by: josemurilo on Nov 9, 2008

Jose Murilo and Matt Mullenweg talk about Xemelê -- the WordPress theme for government websites -- at Latinoware 2008, in Foz do Iguazu, Brazil. (xemele.cultura.gov.br)

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Video Transcription

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Really, that's what we do
What is it called?
XeMeLê
Xemelê is the name of the theme?
Yes. It is the name of the community, it is the name of the blog, and also the concept.
It's from XML
Aah! Xemelê
Because, (Gilberto) Gil, the Minister,
When we started to talk to him about the possibilities of the online conversation
and RSS, and systems' conversation through XML
He would say: oh, XML, but just the three letters...
Don't you have something more sounding?
♪ Xemelê ! ♫
And I thought it was appropriate because somehow...
- You should do one for RSS
Really, yes... it could work for RSS too...
Too... too dry, just the three letters
So it is Xemelê.
And I think it tells a little about what we are doing
Because we are using the technology, but we are implementing some kind of "culture of use"
Coming from the Ministry of Culture, and we are dealing with the issue
We call it another layer over the technology
So, back in the meeting we were talking about that,
That Xemelê is not just only technology, but how to create a "culture of use" around it.
Technology is just the means to get there.
Yeah. For the public institutions to understand what's going on on the web
The have to have this kind of facilitators
Something that can smooth the learning process
So what's changing on their message?
In the institutions? Just that
Because what we had before is that
people they were just like buying web projects.
Conctracting other companies to come
and think about what the institution needs
And they obviously come with a project that is totally 1.0
it doesn't talk, and at the same time
you don't have capacity building in the institution
to operate this interactivity.
Because it's all outside.
It goes all outside, and it dies, because
you build a website, and in three months it's already old, and dead.
What we do at the Ministry of Culture
Somehow people are looking at it (the site)
because when you enpower the many sectors to operate this interactivity
The site is alive, very much
You have many flows of different issues coming
Different from the other one which was just the institutional message
And it is stopped.
So I think... this is (something)...
Now we are working on the Intranet
using BuddyPress
Nice...
Because you know about the Orkut fever here in Brazil... Orkut.
Yes, yes. You have 75% of the population there...
Everybody is there...
Crazy...

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Explaining Xemelê to Matt Mullenweg

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