Marketing As Service

Duration: 1 minute and 32 seconds

Country: United States

Language: English

License: dotSUB Commercial

Genre: None

Views: 612 (36 embedded)

Posted by: renegade on Jun 5, 2008

This video explains Renegade's concept of Marketing as Service. For more examples, visit www.MarketingAsService.com or www.renegade.com.

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When marketing is just a message we tune it out.
We do it a gazillion times a day maybe more than that.
It's intrusive, it's clutter, it's pollution. And none of those things are nice,
or good at engaging someone in a conversation.
So if marketing as message doesn't work, how do you cut through?
You transform marketing as message into something people want
that informs or educates or entertains
Simply put
marketing as service.
A service can start a conversation
build a relationship
changes one way into two way.
OK I understand but marketing as service is just a philosophy,
How do you get there?
By creating interactive brand experiences
that let people touch, ask, share, interact
Online, offline - both!
You engage with your audience. They engage with your brand.
Then they move from prospects to customers,
to card carrying brand evangelists.
That's marketing that cuts through.
[marketing that cuts through] [Renegade] For HSBC
marketing as service translated into the HSBC Bank Cab.
An offline experience that made customers exclaim..."I love my bank!"
For Panasonic, marketing as service translated into an online,
offline experience called "Share The Air".
Where young adults, much cooler than us, said to Panasonic, "I think we can hang out together"
renegade
If you're curious, call us. We can lend a hand. Think of it as marketing as service.