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Marketing As Service
Duration:
1 minute and 32 seconds
Country:
United States
Language:
English
License:
dotSUB Commercial
Genre:
None
Views:
612
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embedded)
Posted by:
renegade on Jun 5, 2008
This video explains Renegade's concept of Marketing as Service. For more examples, visit www.MarketingAsService.com or www.renegade.com.
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Video Transcription
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- When marketing is just a message we tune it out.
- We do it a gazillion times a day maybe more than that.
- It's intrusive, it's clutter, it's pollution. And none of those things are nice,
- or good at engaging someone in a conversation.
- So if marketing as message doesn't work, how do you cut through?
- You transform marketing as message into something people want
- that informs or educates or entertains
- Simply put
- marketing as service.
- A service can start a conversation
- build a relationship
- changes one way into two way.
- OK I understand but marketing as service is just a philosophy,
- How do you get there?
- By creating interactive brand experiences
- that let people touch, ask, share, interact
- Online, offline - both!
- You engage with your audience. They engage with your brand.
- Then they move from prospects to customers,
- to card carrying brand evangelists.
- That's marketing that cuts through.
- [marketing that cuts through] [Renegade] For HSBC
- marketing as service translated into the HSBC Bank Cab.
- An offline experience that made customers exclaim..."I love my bank!"
- For Panasonic, marketing as service translated into an online,
- offline experience called "Share The Air".
- Where young adults, much cooler than us, said to Panasonic, "I think we can hang out together"
- renegade
- If you're curious, call us. We can lend a hand. Think of it as marketing as service.


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