When marketing is just a message we tune it out. We do it a gazillion times a day maybe more than that. It's intrusive, it's clutter, it's pollution. And none of those things are nice, or good at engaging someone in a conversation. So if marketing as message doesn't work, how do you cut through? You transform marketing as message into something people want that informs or educates or entertains Simply put marketing as service. A service can start a conversation build a relationship changes one way into two way. OK I understand but marketing as service is just a philosophy, How do you get there? By creating interactive brand experiences that let people touch, ask, share, interact Online, offline - both! You engage with your audience. They engage with your brand. Then they move from prospects to customers, to card carrying brand evangelists. That's marketing that cuts through. [marketing that cuts through] [Renegade] For HSBC marketing as service translated into the HSBC Bank Cab. An offline experience that made customers exclaim..."I love my bank!" For Panasonic, marketing as service translated into an online, offline experience called "Share The Air". Where young adults, much cooler than us, said to Panasonic, "I think we can hang out together" renegade If you're curious, call us. We can lend a hand. Think of it as marketing as service.