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Blogs in Plain English
Duration:
2 minutes and 59 seconds
Country:
United States
Language:
English
License:
CC Attribution Non-Commercial
Genre:
Instructional
Producer:
Common Craft
Director:
Lee LeFever
Views:
100,339
(67,406
embedded)
Posted by:
leelefever on Nov 30, 2007
A video for people who wonder why blogs are such a big deal.
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Video Transcription
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- You've seen the word, you've seen the websites,
- and you may even have one.
- But have you ever wondered, what's the big deal about blogs?
- This is Blogs in Plain English.
- To make sense of blogs, you have to think about the news and who makes it.
- We'll look at news in the 20th Century vs. the 21st Century to make our point.
- In the 20th Century, the news produced professionally.
- When news happened, reporters wrote the stories,
- and a tiny group of people decided what appeared in a newspaper or broadcast.
- Professional news was mainstream - general and limited.
- The 21st century marked the point when news became both professional and personal.
- A new kind of website called a weblog, or blog for short,
- came onto the scene that let anyone be a reporter and publisher.
- often for free.
- As blogs became popular,
- they created millions of news sources
- that gave everyone an audience for their own version of news.
- Of course, we're using the word "news" loosely.
- But really, isn't everything news to someone?
- With a blog, a business owner can share news about his business.
- A mother can share news about her family.
- Or a sports star can share news with fans.
- These people are all bloggers.
- How did this happen?
- Well, blogs made sharing news on the web easy.
- Anyone with an idea can start a new blog with a click of a button
- and share news minutes later.
- Here's how blogs work.
- Blogs are websites that are organized by blog posts.
- These are individual news stories like articles in the paper.
- Bloggers simply fill out a form like this one to post a new story.
- With the click of button, the blog post appears at the top of the web page,
- just above yesterday's news.
- Over time, the blog becomes a collection of these posts.
- all archived for easy reference.
- Also, each blog post can become a discussion through comments left by readers.
- Blogs make the news a two way street.
- But really, the fuss is not about how blogs work.
- It's what people like you do with them that matters.
- Let's say you have a blog about green living and outdoor photography.
- It reflects your unique perspective.
- This helps you build relationships with your readers and other bloggers with similar interests.
- Speaking of relationships, bloggers often work together.
- In addition to comments, you'll read each other's posts,
- quote each other and link your blogs together.
- This creates communities of bloggers that inspire and motivate each other.
- Whether it's their ease of use, or the opportunities they offer,
- blogs have been adopted in a very big way.
- Since 2003, there have been over 70 million blogs created,
- each with its own version of news.
- So the big deal about blogs is that they gave people like you the power of the media,
- and it created a personal kind of news that appeals to a high number of small audiences.
- So, it's up to you. What will you do with this new power?
- There is likely a group of people out there who want to hear what you have to say.
- You can search for blogs using Google's Blogsearch or Technorati.
- You can also start your own blog for free at Blogger or Wordpress.com
- I'm Lee LeFever, and this has been Blogs in Plain English on the Common Craft Show.


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