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Transcript for Maverick Businessman Ricardo Semler

Time Content
00:00 → 00:03

And now to the maverick businessman

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who over the past 15 years or so who has created what surely must rate as one of the worlds most unusual work places with resounding success

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Brazilian entreprenuer, Ricardo Semler, turned business convention on its head.

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When he took over the relatively small family engineering firm Semco

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Introducing a radical form of participative management

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Giving workers a rather extraordinary say in the running of the company

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As one of Latin America's fastest growing companies, Semco's workforce has gone from a few hundred, to five thousand

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Turnover has grown from about 40 million a year, to more than a billion

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And the profits just keep going up.

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The workers set their own wages and productivity targets and select their managers

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And now Ricardo Semler is applying the same principles to school, again with startling effect

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I spoke with the Brazilian business guru; also the author of 2 best selling books; after a business conference at the Gull Coast

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Ricardo Semler, after the amount of time that you've put into it

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can you say with certainty that it really is possible to establish a truely democratic workplace in the modern world?

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Oh..Absolutely. I mean if I went back to the company today and said