Maverick Businessman Ricardo Semler

Duration: 10 minutes and 25 seconds

Country: Brazil

Language: English

License: CC - Public Domain

Genre: Documentary

Producer: unknown

Director: unknown

Views: 397 (8 embedded)

Posted by: phobe on Aug 19, 2008

Ricardo Semler Interview

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And now to the maverick businessman
who over the past 15 years or so who has created what surely must rate as one of the worlds most unusual work places with resounding success
Brazilian entreprenuer, Ricardo Semler, turned business convention on its head.
When he took over the relatively small family engineering firm Semco
Introducing a radical form of participative management
Giving workers a rather extraordinary say in the running of the company
As one of Latin America's fastest growing companies, Semco's workforce has gone from a few hundred, to five thousand
Turnover has grown from about 40 million a year, to more than a billion
And the profits just keep going up.
The workers set their own wages and productivity targets and select their managers
And now Ricardo Semler is applying the same principles to school, again with startling effect
I spoke with the Brazilian business guru; also the author of 2 best selling books; after a business conference at the Gull Coast
Ricardo Semler, after the amount of time that you've put into it
can you say with certainty that it really is possible to establish a truely democratic workplace in the modern world?
Oh..Absolutely. I mean if I went back to the company today and said

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