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Transcript for The NextGen Global Leaders

Time Content
00:08 → 00:13

Hello, I'm Jay Clark, President of Sun Consulting Services.

00:13 → 00:18

We want to welcome you to the NextGen Global Leader Process.

00:18 → 00:26

This is a customized, flexible, and systematic approach that produces sustained results.

00:29 → 00:34

In today’s business environment, many experts are pointing to the lack of management talent and leadership

00:34 → 00:42

at the international level as the potential barrier for emerging market companies expanding into global players.

00:42 → 00:47

This is why Sun Consulting has created the NextGen Global Leaders program,

00:47 → 00:52

because we see the need for global leaders in the emerging markets.

00:52 → 00:56

NextGen Global Leaders is much more than a training or leadership curriculum.

00:56 → 01:04

It is a process that we’ve designed that will truly transform leadership and effectiveness of an organization at multiple levels

01:04 → 01:12

and particularly as it relates to the global business arena. Customized to each company’s business needs,

01:12 → 01:20

our unique process ensures that there is a direct application of the material into your specific business environment,

01:20 → 01:25

and this brings about long term transformation and sustained results!

01:26 → 01:32

A recent industry report explains the concept of a company’s “hard” and “soft” power.

01:33 → 01:38

“Hard power refers to the use of scale, financial might, and a low-cost position to win business.

01:39 → 01:48

By contrast, soft power is the capability to have creative innovative thinking, to attract and influence customers and employees

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in a way that they sincerely want to be part of the company’s mission and business activities.”

01:54 → 01:59

Soft power is needed for effective cross-cultural and global expansion.

02:00 → 02:05

For example, despite achieving astonishing growth rates, only a few Chinese companies

02:05 → 02:10

have developed brand names that are recognized beyond Chinese borders.

02:10 → 02:20

The primary problem is these companies lack soft power, an asset every big multinational company utilizes in one form or another.

02:21 → 02:28

“Even if the raw potential is there, these types of companies will have to master the imperatives of “soft power”

02:28 → 02:31

in order to reach the next level of international growth.”

02:32 → 02:38

This is our vision and hope for you with the NextGen Global Leaders Training Program,

02:38 → 02:45

to help you develop this “soft power” and implement it to drive success as a global leader in the global marketplace.

02:46 → 02:51

SO HOW IS THIS TRAINING PROCESS UNIQUE AND BETTER?

02:52 → 02:57

In our experience, we’ve seen lots of ineffective training methods.

02:57 → 03:04

There may be good content, but not do enough to assure follow through and actual implementation into your daily work.

03:04 → 03:08

So the lifespan of the training impact is very brief.

03:09 → 03:15

How does the NextGen Global Leader program keep from having this typical short life span?

03:15 → 03:19

Our program uses a scientific and systematic approach.

03:19 → 03:28

It allows learning to occur in safe environments and follows with a systematic process which reinforces the principles.

03:28 → 03:36

Finally, our program is designed in a way that assures it will be implemented directly into your organization.

03:36 → 03:39

The format is laid out in 3 phases:

03:40 → 03:46

First, the E-Learning portion, which is the time for Creating Strategic Ideas.

03:47 → 03:53

Participants are introduced to concepts at their own pace and convenience through online lessons and video.

03:53 → 03:59

This material is reinforced by certain actionable plans in each lesson.

03:59 → 04:05

Second are the Workshops, the time for Developing Business Concepts

04:05 → 04:12

and reinforcing the ideas in a personal, team environment with exercises specific to your work.

04:13 → 04:17

Third, and incredibly important is the Coaching stage.

04:17 → 04:26

This is where implementation and follow through of developed ideas takes place into your particular role and business environment.

04:26 → 04:33

This is where innovation and transformation begin to take place. Coaching is needed by everybody.

04:33 → 04:39

Even the greatest leaders of the world have coaches who guide them from an outside perspective.

04:39 → 04:48

Our coaching will provide individual attention for guidance, feedback, and most importantly, direct implementation into your job.

04:48 → 04:56

Our coaches will dive with you directly into the challenges you face trying to manage and lead an effective team and organization,

04:56 → 05:00

and do so while communicating at a comfortable and personal level.

05:01 → 05:07

And in the long term, because of our deeper shared understanding of your role in your company,

05:07 → 05:14

we can continue to serve you by providing valuable insights from the consulting expertise of our coaches.

05:14 → 05:22

Sun Consulting’s core services in Advisory, Partnership, and Strategy are available to you

05:22 → 05:30

At this point will be much more effective to you because your company has the background of NextGen Global Leaders Program.

05:31 → 05:34

ONGOING IMPACT AFTER COACHING:

05:35 → 05:42

Unlike other programs, our impact doesn’t end after the lesson or even after the coaching.

05:42 → 05:45

At that point, you will not only have developed your own “soft power”,

05:45 → 05:51

but also a new innovation and learning culture that you can replicate and multiply to others

05:51 → 05:55

at your organization and with your international partners.

05:55 → 06:00

This is just one of the ways that you’ll be a more effective leader in the global marketplace.

06:00 → 06:06

In our courses, we look at many case studies, such as the Chinese company, Haier.

06:06 → 06:11

Their CEO did not have MBA training, but he learned the principles he needed

06:11 → 06:19

to drive organizational transformation and success in rising from a struggling Chinese refrigerator company

06:19 → 06:22

to the home appliance giant in the global market.

06:22 → 06:27

He was an innovative global leader, and under his vision, he was able to obtain

06:27 → 06:36

a strong commitment to this kind of innovation and learning culture at Haier. And this drove their global success.

06:38 → 06:42

CONCLUSION: WHY THE NEXTGEN PROCESS IS SO IMPORTANT

06:43 → 06:51

The complexity of international business requires ongoing learning and flexible strategies into the future.

06:51 → 06:54

An Asian human-resources firm said this,

06:54 → 07:03

The speed of market change, foreign markets and internal markets are becoming much more complex than even a couple of years ago.”

07:03 → 07:07

Companies that make the leap to the next level are intentional in

07:07 → 07:14

integrating flexible strategic initiatives with emerging leadership development opportunities.

07:14 → 07:19

And that is our transformation process with the NextGen Global Leaders program,

07:19 → 07:25

that many months down the road, after the e-learning courses, the workshops, and the coaching are complete,

07:25 → 07:34

that as the NextGen Global Leaders, you will be transformed in your thinking, strategy, leadership and innovation,

07:34 → 07:41

and be able to achieve more effective global partnerships, expansion, and profits.

07:41 → 07:49

This is where the importance NextGen Global Leader’s sustained results really produces in the long run.

07:49 → 07:53

This program will not be just a short-lived boost for a few individuals.

07:53 → 08:00

Rather, the transformation process will lead to sustained and innovative results

08:00 → 08:05

for your company’s growth, profitability, and effectiveness in the global marketplace.

08:06 → 08:10

We are excited to join you on this journey together. Thank you.