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Transcript for Entrepreneur for Society
| Time | Content |
|---|---|
| 00:11 → 00:16 |
Bill Drayton is the founder of Ashoka: Innovators for the Public. |
| 00:16 → 00:21 |
Ashoka works at the forefront of the rapidly growing field of social entrepreneurship |
| 00:21 → 00:27 |
it supports the work of entrepreneurs worldwide who solve social problems |
| 00:27 → 00:31 |
in far reaching, pattern-changing ways. |
| 00:31 → 00:35 |
our job is not to give people fish, it’s not to teach them how to fish, |
| 00:35 → 00:39 |
it’s to build a new and better fishing industry |
| 00:39 → 00:47 |
From modest beginnings in the early 1980’s, Ashoka has grown into a community of more than 1700 Fellows, |
| 00:47 → 00:53 |
supported by 400 staff members, partners and volunteers in over sixty countries. |
| 00:53 → 01:00 |
88% of the people we elect at the end of five years have had other institutions copy their ideas |
| 01:00 → 01:07 |
59% have achieved national policy impact, and on average they’re serving 174,00 people |
| 01:07 → 01:11 |
Bill Drayton has been a social entrepreneur all his life. |
| 01:11 → 01:19 |
He shares his story to provide insights into what it takes to create widespread, social change. |
| 01:22 → 01:25 |
The Early Years |
| 01:27 → 01:35 |
Both my parents gave themselves the freedom to do something quite unusual |
| 01:35 → 01:41 |
My mother left Australia she perceived the fringe of the world to come to the center of the world, New York City. |
| 01:41 → 01:47 |
She arrived as a cellist in the midst of the depression, which is completely impractical |
| 01:47 → 01:51 |
And my Dad, nineteen decided oh, I’m gonna be an explorer |
| 01:51 → 02:00 |
I think that sort of self-liberation is something that I just acquired from my parents |
| 02:00 → 02:03 |
and then more broadly from the family as a whole |
| 02:03 → 02:07 |
Growing up in the center of Manhattan is just a magical gift. |
| 02:07 → 02:13 |
The moment as a child you’re allowed to cross the street then this whole city opens up. |
| 02:13 → 02:19 |
And every subway stop is a different country frequently a different continent, |
| 02:19 → 02:28 |
and New York is as diverse, as tolerant, as open-minded, and very much as energetic as any place in the world. |
| 02:28 → 02:35 |
I went to a school, that along with my parents allowed me to start things. |
| 02:35 → 02:45 |
little newspapers, and a bigger newspaper, and that required me to go and get ads and be wandering around |
| 02:45 → 02:50 |
and my parents may have worried; and they did worry, I discovered after the fact, |
| 02:50 → 02:55 |
but the man running the school said, this is, you know your son can do this and this is important for him |
| 02:55 → 03:04 |
I loved history and geography, that is the earliest roots of Ashoka; |
| 03:04 → 03:08 |
I became interested in Asia as a result. |
| 03:08 → 03:16 |
I went to a large and tolerant high school that encouraged students to develop in their own path. |
| 03:16 → 03:20 |
And so I continued creating things |
| 03:20 → 03:29 |
The one that came the biggest was the Asia Society which ultimately had about a third of the student body |
| 03:29 → 03:31 |
as paid up members, we had one or two events a week |
| 03:31 → 03:35 |
Ultimately the school responded by starting to teach Asian history. |
| 03:35 → 03:43 |
I also was involved in the Civil Rights Movement in modest ways, but really important ways for me. |
| 03:43 → 03:49 |
Very hard for anyone who didn’t live through that period to know how powerful, |
| 03:49 → 03:51 |
and how magical the Civil Rights Movement was. |
| 03:51 → 03:56 |
You could just see the hinge of history changing in front of you, turning in front of your eyes. |
| 03:56 → 04:06 |
I organized a group of friends and we picketed the local Woolworth store |
| 04:07 → 04:09 |
I was offended by their reaction. |
| 04:09 → 04:12 |
Wrote off to various senators. |
| 04:12 → 04:18 |
Senator Humphrey called up and that had a very beneficial effect. |
| 04:18 → 04:22 |
Several things began to weave together during this period, |
| 04:22 → 04:27 |
at least very consciously in my mind. |
| 04:27 → 04:32 |
The Civil Rights Movement in India absolutely tied together |
| 04:32 → 04:36 |
because our Civil Rights Movement was the Gandhian movement |
| 04:36 → 04:41 |
I think that Gandhi is by far the most important person in the last century |
| 04:41 → 04:47 |
and his influence will go on for many centuries into the future. |
| 04:47 → 04:51 |
As the industrial revolution was gaining momentum, |
| 04:51 → 04:57 |
the world was changing and the opportunity is for everyone to use Ashoka’s core phrase: |
| 04:57 → 04:59 |
to become to be a change maker. |
| 04:59 → 05:03 |
That requires us all, in this new world, |
| 05:03 → 05:08 |
to exercise individual judgement, individual responsibility |
| 05:08 → 05:12 |
about how we deal with other similar societies |
| 05:12 → 05:16 |
we have to put ourserlves in other people's shoes |
| 05:16 → 05:20 |
and understand the impact of our possible actions. |
| 05:20 → 05:24 |
And then make good individual judgements that we have to make. |
| 05:24 → 05:30 |
You can't empathize if you think other people are different from you, different species, non equal |
| 05:30 → 05:37 |
you can't be a good person, an effective person in society, withough good empathetic ethics. |
| 05:37 → 05:40 |
Gandhi understood that all you had to do to cause change now |
| 05:40 → 05:48 |
was to get people to recognize the conflict between their behavior and the force of truth. |
| 05:48 → 05:51 |
That's why he described his work as a truth force. |
| 05:51 → 05:53 |
A force of truth |
| 05:53 → 06:00 |
You, you bring to the surface and you dramatize the falseness in the current situation. |
| 06:00 → 06:06 |
And then people make a judgment, the society makes a judgment. |
| 06:06 → 06:11 |
And ultimately it is that truth force that has caused all the empires to collapse. |
| 06:11 → 06:17 |
That became the new modus operandi of the last century. |
| 06:17 → 06:29 |
Gandhi understood it; and he translated, this very profound deep change in society, into the new most powerful, |
| 06:29 → 06:38 |
Only really powerful, way of causing change; the new politics, the new change process. |
| 06:38 → 06:40 |
Once you understand that that’s what Gandhi did, |
| 06:40 → 06:46 |
it is not just the liberation of the Indians, that’s a very important contribution. |
| 06:46 → 06:50 |
But he set in motion the modern politics of change. |
| 06:53 → 06:56 |
Harvard College and India |
| 06:58 → 07:03 |
Harvard was a remarkable mix, an extremely rich time intellectually |
| 07:03 → 07:13 |
but it was also a very rich time in terms of direct experience and thinking about that experience. |
| 07:13 → 07:18 |
I was involved in the early stages of the Northern student movement. |
| 07:18 → 07:23 |
We were asked for example to help the Baltimore Civic Interest group |
| 07:23 → 07:27 |
bring equality to the eastern shore of Maryland. |
| 07:27 → 07:30 |
I and others would organize buses every weekend. |
| 07:30 → 07:35 |
Some very unpleasant experiences there because this was not a welcome phenomenon. |
| 07:35 → 07:40 |
Some young men trying to drive us off the roadway and we would have to dive into the ditch. |
| 07:40 → 07:44 |
You could see the fear and the anger on the one hand, |
| 07:44 → 07:50 |
and then at the end of the day, go back to one of the African-American churches, |
| 07:50 → 07:53 |
there would be this wonderful cookout dinner |
| 07:53 → 08:02 |
and you hold hands with the people next to you in a circle and sing We Shall Overcome. |
| 08:02 → 08:08 |
Those are images; both types, that are with you for the rest of your life. |
| 08:08 → 08:12 |
Now, that was a very active involvement. |
| 08:12 → 08:22 |
In between, was the Ashoka Table. We would invite the Arch Bishop, the local Commissioner of Sanitation, Mayor Daley |
| 08:22 → 08:25 |
whomever would come for an off the record dinner. |
| 08:25 → 08:29 |
Sometimes there would be bigger meetings for broader audiences as well |
| 08:29 → 08:37 |
but there was always a 20 or 25 person private dinner with this visiting person. |
| 08:37 → 08:42 |
So now, why did you do that and what are the economics of this? |
| 08:43 → 08:52 |
Incredibly, wonderful, steady flow of understanding of how the real world works. |
| 08:52 → 08:56 |
Then I had another great privilege when I was in college, |
| 08:56 → 08:58 |
I finally got to go to India |
| 08:58 → 09:04 |
and I was able to meet many of the leading Gandhians who had been with Gandhi |
| 09:04 → 09:11 |
you know Vinoba Bhave was one of the leading Gandhians in India he collected land voluntarily given, |
| 09:11 → 09:16 |
larger than the state of New Jersey by the time I was there to redistribute to the poor |
| 09:16 → 09:20 |
people giving their lives to this work. |
| 09:20 → 09:27 |
And you go out and negotiate with the village elders for them to give the entire village. |
| 09:27 → 09:35 |
And the laws are written in such a way, because of the Gandhian influence, that if they agreed then that would happen. |
| 09:35 → 09:38 |
All because this extraordinary force had arrived. |
| 09:38 → 09:45 |
And I learned so many important things from that trip and then subsequent time in India. |
| 09:45 → 09:52 |
I think by far, the most important actually is: What’s really important in life? |
| 09:52 → 09:59 |
It’s whether or not you love and respect others, and they love and respect you. |
| 09:59 → 10:04 |
Above a very minimum level of physical well being that is what counts. |
| 10:04 → 10:10 |
So that summer in India in many ways was really important. |
| 10:10 → 10:17 |
It was a spur, a very powerful spur to the launching of Ashoka. |
| 10:17 → 10:23 |
The statistics of 100 to one difference in per capita income suddenly took on a different meaning. |
| 10:23 → 10:26 |
Because these were your friends. |
| 10:26 → 10:29 |
So I came back with the question that any healthy person would, |
| 10:29 → 10:33 |
but certainly someone with entrepreneurial temperament. |
| 10:33 → 10:37 |
What are you going to do about closing the North-South gap. |
| 10:37 → 10:43 |
How can you speed up this wonderful magical democratization process? |
| 10:43 → 10:47 |
The inevitable second part of that question is: |
| 10:47 → 10:53 |
What is the most highly leveraged way that you can help close the North-South gap, |
| 10:53 → 10:57 |
speed up the development, or change process? |
| 10:57 → 11:02 |
And that’s where the Ashoka idea comes from, its embarrassingly logical. |
| 11:02 → 11:08 |
What is the most important ingredient in the change process, any change process? |
| 11:08 → 11:18 |
It’s a big new idea, pattern change idea. But only, only if it’s in the hands of a really first-class entrepreneur. |
| 11:19 → 11:23 |
Oxford University and Yale Law School |
| 11:25 → 11:28 |
At Oxford I tried to learn economics, |
| 11:28 → 11:33 |
which mercifully was in English and a policy discipline, |
| 11:33 → 11:39 |
whereas in this country it had become a mathematical thing and I don’t think in mathematical terms. |
| 11:39 → 11:44 |
Oxford was very important intellectually in many ways. |
| 11:44 → 11:49 |
A very rich community of scholars, of students. |
| 11:49 → 11:53 |
It also has a marvelously relaxed schedule. |
| 11:53 → 11:59 |
So 8 weeks on, six weeks off, etc. Lots of opportunity for travel. |
| 11:59 → 12:10 |
And so I was able to explore the Berber Arab interface in Morocco, spend time in central Europe, etc |
| 12:10 → 12:18 |
So the travel part again constantly feeding back and forth. It was a very, very rich dimension of those years. |
| 12:18 → 12:22 |
Yale Law School was about much more than just the law. |
| 12:22 → 12:27 |
An opportunity to create one thing after another. |
| 12:27 → 12:32 |
And by far the most interesting, ultimately, was Yale Legislative Services, |
| 12:32 → 12:40 |
Which I started at the cusp of late ’67 the beginning of ’68. |
| 12:40 → 12:45 |
And ultimately, over a third of the student body were actively involved. |
| 12:45 → 12:49 |
A wonderful opportunity to bring together a real need. |
| 12:49 → 12:58 |
Legislatures facing major, really difficult problems, without much staff, very little staff; |
| 12:58 → 13:02 |
and students who want to make a contribution, |
| 13:02 → 13:08 |
who also aspire to having a career in major public service. |
| 13:08 → 13:11 |
But neither side knows how to deal with one another. |
| 13:11 → 13:16 |
And we provided the bridge between so that that worked. |
| 13:18 → 13:21 |
Mckinsey & Company |
| 13:22 → 13:28 |
After law school I was faced with the question, should I do law? |
| 13:28 → 13:34 |
Which seemed implausible to me, after a very brief exposure. |
| 13:34 → 13:38 |
I decided to go to McKinsey and company. |
| 13:38 → 13:43 |
And I chose McKinsey because of all the consulting firms, |
| 13:43 → 13:48 |
all the other opportunities for a really good apprenticeship, |
| 13:48 → 13:54 |
it was the one whose culture was absolutely focused on causing major change. |
| 13:54 → 13:57 |
But I learned so much at McKinsey. |
| 13:57 → 14:03 |
I learned about industries, skills, analytical techniques. |
| 14:03 → 14:08 |
How you understand what’s going on at the emotional level as vs just the intellectual level |
| 14:08 → 14:14 |
on a meeting or a larger pattern of interactions with an institution. |
| 14:14 → 14:17 |
I think the most important thing I learned, |
| 14:17 → 14:24 |
was something that is so basic but not articulated often, |
| 14:24 → 14:35 |
and that is that no institution can be healthy, sustaining, effective, unless it is absolutely ethical. |
| 14:35 → 14:38 |
And I believe that the reason that McKinsey has emerged, |
| 14:38 → 14:43 |
as the dominant, best firm in the management-consulting field, |
| 14:43 → 14:46 |
is that it is built around that idea. |
| 14:46 → 14:51 |
I had a very early experience in my first six months with the firm. |
| 14:51 → 14:56 |
I was working for New York City helping them design a whole set of new taxes. |
| 14:56 → 15:01 |
One of them was tar/nicotine tax, which varied the tax by the level of tar/nicotine. |
| 15:01 → 15:05 |
That’s what forced the tobacco companies in the next six months |
| 15:05 → 15:11 |
once it was enacted, to come up with Pall Mall Milds, Marlboro Lights etc. |
| 15:11 → 15:15 |
In the second week I was designing this thing, the cigarette industry heard about it. |
| 15:15 → 15:18 |
They called a meeting in city hall, they lied. |
| 15:18 → 15:22 |
I very politely pointed out that their people had said something else. |
| 15:22 → 15:25 |
The meeting ended in some acrimony. |
| 15:25 → 15:30 |
I was just sitting down in my office and in came this big man, |
| 15:30 → 15:33 |
decades older than me with authority written all over him, |
| 15:33 → 15:37 |
and he said: Are you Drayton? |
| 15:37 → 15:45 |
Yes, what do you think this is? A Nader office? |
| 15:45 → 15:49 |
and I went to see the partner I was working for having detected there was some difficulty. |
| 15:49 → 15:55 |
Two weeks later I was invited to a lunch at the Raquet Club |
| 15:55 → 15:59 |
where they had an executive vice president of a major tobacco company |
| 15:59 → 16:06 |
and this man Marvin Bauer, whom I innocently never heard of before |
| 16:06 → 16:11 |
I had some anxiety whether I was gonna be served up for hor d'ourves or dessert. |
| 16:11 → 16:20 |
And Marvin turned to him and said, we serve 40% if the top 500 companies in this country. |
| 16:20 → 16:24 |
And no one has ever raised a question about our professionalism. |
| 16:24 → 16:30 |
You have a question about that; and therefore, we cannot serve you, |
| 16:30 → 16:34 |
and we will not serve you going forward. |
| 16:34 → 16:37 |
Marvin knew that this was the core of the institution. |
| 16:37 → 16:41 |
That’s why it could attract real good people. |
| 16:41 → 16:43 |
That’s why it could do really good work. |
| 16:43 → 16:46 |
That’s why it could have trusting relationships. |
| 16:46 → 16:51 |
That’s why people could be honest with one another inside the firm. |
| 16:51 → 16:55 |
And you cannot come away from those sorts of experiences, |
| 16:55 → 17:01 |
without understanding how absolutely central truth, ethical behavior, is. |
| 17:01 → 17:07 |
And of course, that fits completely with Gandhi’s insight about how the world works. |
| 17:07 → 17:11 |
And how you cause change and importance of truth, |
| 17:11 → 17:16 |
the truth force in his phrase. So all these pieces fit together. |
| 17:16 → 17:20 |
You were learning about management, but it was the same thing as the rest of the world. |
| 17:28 → 17:34 |
My five years at McKinsey also gave me an opportunity to look at the green revolution |
| 17:34 → 17:37 |
in three different districts in India |
| 17:37 → 17:43 |
for a month each to take leave and teach at Stanford Law School and then at the Kennedy School, |
| 17:43 → 17:54 |
After which President Carter, then Jimmy Carter, Governor Carter called and invited me to join his effort. |
| 17:54 → 18:03 |
And then had this unbelievable opportunity to move to the EPA the U.S. Environmental Protection Agency |
| 18:03 → 18:11 |
As Assistant Administrator I had responsibility for policy, and budget, and management, audit. |
| 18:11 → 18:16 |
By the mid ‘70s it had become obvious that there were thousands of chemicals, |
| 18:16 → 18:21 |
man made substances, metals in the air, and the water |
| 18:21 → 18:30 |
Up to that point, regulation was you write a rule -command; and then you enforce it – compliance. |
| 18:30 → 18:33 |
We added an in-between step, counter proposal. |
| 18:33 → 18:36 |
so start with all the regulations, we don’t undo that, |
| 18:36 → 18:40 |
it's politically impossible to do that anyway |
| 18:40 → 18:45 |
But now we allow a company to come up with a counter proposal. |
| 18:45 → 18:48 |
If they can figure a smarter way of doing it, great, |
| 18:48 → 18:52 |
as long as the results are the same, and then you enforce that. |
| 18:52 → 18:55 |
At that point we called it the bubble. |
| 18:55 → 19:01 |
It’s still referred to as emissions trading, so let me give you a mental image of why the bubble. |
| 19:01 → 19:04 |
And that will explain the core mechanism. |
| 19:04 → 19:09 |
In any one factory they may have a hundred different processes that give off the same pollutant. |
| 19:09 → 19:16 |
Hydrocarbons, for example. Each process has a different set of regulations, |
| 19:16 → 19:19 |
written by a different group of people at a different time, |
| 19:19 → 19:25 |
and no one has coordinated this – it’s just the way the process has worked. |
| 19:25 → 19:27 |
Now in fact, when you look at it, |
| 19:27 → 19:32 |
it turns out very commonly that removing one pound of the same pollutant |
| 19:32 → 19:36 |
can vary in terms of costs by 100 to one. |
| 19:36 → 19:41 |
If you can substitute. You can drop a hundred dollar cost for a two dollar cost. |
| 19:41 → 19:49 |
You are a lot better off, so you save billions of dollars to get the same results. |
| 19:49 → 19:52 |
And more important, much more important, |
| 19:52 → 20:03 |
Now every plant manager, every engineer, has got an incentive to innovate in pollution control. |
| 20:03 → 20:08 |
The same principle applies at the global level. |
| 20:08 → 20:11 |
So you can imagine the whole globe is within the bubble. |
| 20:11 → 20:15 |
If you’re talking about climate change or the ozone layer, |
| 20:15 → 20:20 |
It really doesn’t matter where the chemicals are coming from. |
| 20:20 → 20:27 |
And so if it costs less to control a ton of a pollutant in India than it does here, |
| 20:27 → 20:31 |
you can work out a trade. So a power plant here |
| 20:31 → 20:36 |
can invest in the planting and maintenance of the forest there |
| 20:36 → 20:45 |
which absorbs the climate change pollutants that are given off by the power plant here. |
| 20:45 → 20:49 |
This is a win-win situation for the people in India, for the people for the U.S. |
| 20:49 → 20:54 |
Paid for by fees because people are saving billions and billions of dollars doing this. |
| 20:54 → 20:57 |
You can certainly pay for this. |
| 20:57 → 21:04 |
Now that very simple concept is now at the core of the Kyoto agreement. |
| 21:04 → 21:09 |
Of changes going on in Europe and here, and in fields beyond the environment. |
| 21:10 → 21:13 |
Ashoka: Laying the Groundwork |
| 21:14 → 21:22 |
The development of Ashoka is very typical of the development of any major entrepreneurial venture. |
| 21:22 → 21:28 |
The idea of course, dates back at least to the time I was undergraduate. |
| 21:28 → 21:33 |
There was the challenge that came very sharp once I had been in India, |
| 21:33 → 21:36 |
You must close this North/South gap |
| 21:36 → 21:40 |
You must speed up development, democracy in the world. |
| 21:40 → 21:43 |
So there were many things that were very clear |
| 21:43 → 21:49 |
but something was missing, and that was the historical moment wasn’t ripe, |
| 21:49 → 21:51 |
and also in our personal lives it wasn’t ripe. |
| 21:51 → 21:54 |
We needed to go through our apprenticeship. |
| 21:54 → 21:56 |
I had to spend time at McKinsey learning how the world works, |
| 21:56 → 22:00 |
learning the key skills of how you cause change. |
| 22:01 → 22:06 |
Then as I was at EPA we sensed the historical moment was coming. |
| 22:06 → 22:09 |
You could hear the hinge creaking. |
| 22:09 → 22:13 |
And what we were seeing very personally was that our friends, |
| 22:13 → 22:20 |
my friends in India, and elsewhere, were starting to be social entrepreneurs. |
| 22:20 → 22:28 |
What was happening was that the post independence generation in Asia was coming of professional age. |
| 22:28 → 22:34 |
They were now in their thirties. Their parents thought getting control of the government, |
| 22:34 → 22:37 |
take over those instruments, that was the focus. |
| 22:37 → 22:43 |
The next generation grew in an environment with these overpowering government institutions |
| 22:43 → 22:46 |
and some of them felt they could do better. |
| 22:46 → 22:53 |
And so you could see the beginning of a very significant wave of social entrepreneurs |
| 22:53 → 22:56 |
who were having a very difficult time |
| 22:56 → 22:59 |
no word to describe the field, no support institutions, |
| 22:59 → 23:03 |
a lot of doubt ranging from their families to the government |
| 23:07 → 23:10 |
Then we asked, well how do we intervene? |
| 23:10 → 23:16 |
Where can you intervene which will have the biggest possible impact with very modest resources, |
| 23:16 → 23:20 |
all we could imagine available to us at the time? |
| 23:20 → 23:28 |
And that is the moment when a person and an idea have finished their apprenticeship. |
| 23:28 → 23:30 |
And they know, the person the entrepreneur knows, |
| 23:30 → 23:36 |
that they have an idea that is the next big generic step for their field. |
| 23:36 → 23:41 |
Then all you want to do is go full time and run with this idea. |
| 23:41 → 23:48 |
Seize the historical moment; but, Who are you? What is this idea? |
| 23:48 → 23:54 |
It doesn’t fit any of the existing patterns because they were set up to serve the old idea. |
| 23:54 → 23:57 |
At that point, a little bit makes all the difference. |
| 23:57 → 24:00 |
Very little money so you can look your family in the eye and say: |
| 24:00 → 24:06 |
I know it’s crazy to leave my tenured job in a nice safe institution. |
| 24:06 → 24:09 |
You’ve gotta be able to look them in the eye and say: |
| 24:09 → 24:16 |
You know I am gonna do this. And we give you the financial ability to do that, if you need it. |
| 24:16 → 24:21 |
But beyond that, you now are a part of a family of your peers. |
| 24:21 → 24:27 |
And your uncle can see that these people that are very respected in your society and internationally, |
| 24:27 → 24:31 |
think your work is important, believe in you. |
| 24:31 → 24:39 |
The early years of Ashoka, as for almost all our fellows, raising money was a nightmare. |
| 24:39 → 24:45 |
No funding from any institutional foundation for our first six years. |
| 24:45 → 24:50 |
Basically the Klingenstein, Lipton and Golden families, that was it. |
| 24:50 → 24:54 |
I was working part time at McKinsey, commuting to New York, |
| 24:54 → 24:59 |
Ashoka was going, and it was a very crazy time |
| 24:59 → 25:08 |
and that overload is what made the McArthur sudden phone call in November of 1984, you know miraculous! |
| 25:08 → 25:15 |
MacArthur Foundation had chosen me to be one of its Fellows which gave me five years’ income. |
| 25:15 → 25:20 |
And also very importantly, for people who could not understand what Ashoka was about |
| 25:20 → 25:28 |
gave me a sort of vaguely reputable category to fit into. It was a very key liberating moment. |
| 25:28 → 25:34 |
I was able to go on leave from McKinsey, which I’m still technically on leave. |
| 25:34 → 25:38 |
Ashoka: The Launch |
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Even while I was still at EPA, we started traveling to India, Indonesia, Venezuela |
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three very different countries, in terms of size and culture. |
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Say, will this idea work, how- always the key word for entrepreneurs |
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how do we find these remarkable leading social entrepreneurs |
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before they have proven themselves. |
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If we couldn’t find a system that would do that reliably all across the world, this thing wouldn’t work. |
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We talked to, we counted it up at one point about 340 people in three countries, |
| 26:22 → 26:32 |
over our collective vacations. And out of that came an important idea that if we built a community of fellowship |
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that solved most of the problems. |
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Leading social entrepreneurs are the role models to whom the next generation comes. |
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They also can tell the difference just in their stomach, they can tell the difference |
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between someone who has what it takes to really change the pattern |
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who has got that and who doesn’t |
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We sensed already that the historical moment was there, |
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and we had reached a level of comfort that we could solve these problems, |
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That was the time, the classic take off moment for the social entrepreneur |
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that Ashoka looks for when we’re looking for fellows. |
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Idea, big idea, in the hands of an entrepreneur, at a ripe historical moment. |
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And so we started. We launched Ashoka. |
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To begin with only India, and over the first five years only India and Indonesia. |
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And we went very slowly and carefully; but we made mistakes, which we had to fix. |
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Simple things such as staff. |
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We had a very good person, 26 energetic, she simply couldn’t see around corners, |
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because she didn’t have the life experience, and some people wouldn’t listen to her. |
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So we shifted to representatives that are typically in the 40s. |
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Very different |
| 28:01 → 28:07 |
One of the first lessons we learned in India had to do with the criteria. |
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We learned that it is a mistake, for us, to assume, that the person we’re looking at as a potential Ashoka fellow |
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will do with an idea what we would do. |
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It’s gotta be what they would do. |
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We learned, when we analyzed this |
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that about 40% of our early failures came from that over-enthusiasm. |
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And we’ve learned to discipline ourselves and make sure that it’s the person’s idea. |
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But also that the person is committed to; their life is committed to, changing the whole society. |
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One of the first fellows in India who is now actually a board member with Ashoka, Gloria de Souza |
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She has had a very profound impact on how children grow up in that country. |
| 29:02 → 29:06 |
She was a teacher in one school in Bombay. |
| 29:06 → 29:12 |
She had struggled to figure out how to break, what everyone criticizes |
| 29:12 → 29:21 |
the rote memorization, the deadening process that was so common in Indian education |
| 29:21 → 29:25 |
and she after many years she figured out how to make it work in her class. |
| 29:25 → 29:31 |
Then over five years with a lot of trial and error, she made it work in one school. |
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And now she is ready to roll this thing out. |
| 29:35 → 29:40 |
And she saw it changed the whole Bombay municipal corporation, and ultimately the country. |
| 29:40 → 29:47 |
She was horrified that 70 percent of the children in Bombay’s ambition was to emigrate. |
| 29:47 → 29:51 |
As a patriotic Indian, she was saying, I’ve got to change this |
| 29:51 → 30:00 |
so these children grow up to be real citizens that solve problems, and are able to do that. |
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So we could see someone who had a large vision, a continental-scale vision |
| 30:06 → 30:12 |
had an important idea; had been through her apprenticeship, had shown her toughness. |
| 30:12 → 30:16 |
She didn’t know how she was going to deal with the Bombay Municipal Corporation; |
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she didn’t know a lot of this |
| 30:19 → 30:23 |
But we could see that she would know how to do that. And, she has. |
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Some sixteen million children are learning with her materials; |
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the central government in the Union Territories has announced that her methods are to apply |
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UNICEF has pushed her ideas in Sikkem; |
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she’s into the tribal schools; a really big impact. |
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Now she didn’t invent modern education |
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the importance of what she did is she figured out how to make it practical and attractive for the teachers, |
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the administrators, the parents, and the kids, |
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in an environment where none of the them had this experience. |
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That’s a classic entrepreneurial intervention. |
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Something is wrong in the human system that was blocking a change that many people saw was needed |
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And she went and she fixed that. |
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Ashoka: Global Expansion |
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In June of 1986 after we’d done all this trial and error at a very small scale. |
| 31:25 → 31:32 |
The board said, we’ve got it; not perfectly but enough, time to really spread globally. |
| 31:35 → 31:41 |
The biggest country, the core of South America, the generals had just retreated, |
| 31:41 → 31:45 |
gone back to their barracks around 1980 |
| 31:45 → 31:50 |
Five years later was the perfect time to enter the country. |
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People had enough time to dust themselves off, |
| 31:52 → 31:59 |
and realize that it was possible now to bring change without being thrown in jail. |
| 31:59 → 32:02 |
To organize this whole process was beginning to bubble |
| 32:02 → 32:06 |
a new wave of social entrepreneurs was coming up |
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and we came in at just the right time to help that wave take off |
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1980 Brazil had 5000 citizen groups, by the year 2000 a million |
| 32:19 → 32:23 |
This is a country transformed and we were able to contribute to that change |
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and Brazil in turn has been able to contribute to Ashoka in so many ways |
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and to the field it’s been a proving ground of many innovations |
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And so in the next four and a half years, roughly, we grew the organization 750%, |
| 32:39 → 32:46 |
went to most of the continents, it was a very intense, wonderful period, |
| 32:46 → 32:50 |
I was traveling six or seven months a year |
| 32:50 → 32:56 |
because we didn’t have, you go to a new country what is the social entrepreneur nothing was there. |
| 32:56 → 33:02 |
When the wall came down in 1989, central Europe suddenly was freed, |
| 33:02 → 33:07 |
it was like Brazil in 1980, a talented population, with a gigantic mess. |
| 33:07 → 33:12 |
A backlog of problems unaddressed now able to address them. |
| 33:12 → 33:15 |
People able to be free, to think. |
| 33:15 → 33:25 |
And so we came in, and we had this again wonderful experience of finding this wave of social entrepreneurs. |
| 33:25 → 33:32 |
Coming up, addressing these problems, and in this case having been cut off from the rest of the world. |
| 33:32 → 33:38 |
So not only could we help them get started and find one another across countries, |
| 33:38 → 33:41 |
and within subject matters within the region, |
| 33:41 → 33:47 |
but also Brazilian fellows could experience talking to central European fellows. |
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Remember, many people in Brazil had experienced a right wing military dictatorship. |
| 33:53 → 33:57 |
And the fact that the social entrepreneurs in both countries could talk to one another |
| 33:57 → 34:02 |
and discover that it doesn’t matter who’s a right wing or a left wing, |
| 34:02 → 34:07 |
they are both bad and both destructive, both made it impossible to solve problems |
| 34:07 → 34:14 |
and for people in our field to be free to do what we do, to see problems and go and solve them. |
| 34:14 → 34:19 |
So it was a very powerful addition to the fellowship. |
| 34:19 → 34:27 |
Ashoka has had a very careful strategy about where we have started the program, what sequence. |
| 34:27 → 34:33 |
We elect very few people relative to the total population. |
| 34:33 → 34:38 |
One per ten million is our average per year. |
| 34:38 → 34:47 |
To get to a critical mass of fellows in a country, you have to have a big country. |
| 34:47 → 34:51 |
And we want to get to a critical mass of 50 or 60 minimum by the end of three years. |
| 34:51 → 34:53 |
it is learned that if you don’t reach that level |
| 34:53 → 34:56 |
you don’t have that enough in the big subject matter areas |
| 34:56 → 35:01 |
or the big metro area for the fellowship really to begin to start functioning |
| 35:01 → 35:06 |
So we have started with a big country at the core of every continent |
| 35:06 → 35:10 |
and then built out to the smaller countries around it. |
| 35:10 → 35:17 |
India and then Bangladesh, Nepal. Brazil and then Uruguay, Argentina. |
| 35:17 → 35:23 |
By the beginning of the 90s, we and the field were entering a new period. |
| 35:23 → 35:28 |
The whole field was reaching a much more mature point, |
| 35:28 → 35:32 |
we began to have fellows not in two countries but in many countries, |
| 35:32 → 35:37 |
with a very significant portion of the world’s population. |
| 35:37 → 35:42 |
We were beginning to have not a handful of fellows but hundreds. |
| 35:42 → 35:48 |
This year we have been operating on a 20 million dollar budget |
| 35:48 → 35:52 |
and it has to now grow very rapidly for the next couple years. |
| 35:52 → 35:55 |
There are two big things that cause that growth, |
| 35:55 → 35:59 |
one we’re adding China, |
| 36:03 → 36:10 |
we’ve still got western Europe, and other parts of the world, mainly Africa still to fill in. |
| 36:10 → 36:16 |
More important, the second dimension of our work has a professional association, |
| 36:16 → 36:20 |
providing services along the later part of the life cycle, |
| 36:20 → 36:25 |
us entrepreneuring together to cause major social changes |
| 36:25 → 36:30 |
where we pool our insights and then actively go after them, |
| 36:30 → 36:36 |
And with this very rich tapestry of programs that we have developed now |
| 36:36 → 36:42 |
coming together, that’s what Ashoka is today. |
| 36:42 → 36:47 |
Every fellow’s fifth year we do an evaluation; |
| 36:47 → 36:49 |
97 percent are continuing with the work, |
| 36:49 → 36:56 |
88 percent have had other institutions they don’t control copy the idea, |
| 36:56 → 37:01 |
59 percent have achieved national policy impact, |
| 37:01 → 37:05 |
and on average they are serving 174 thousand people. |
| 37:05 → 37:12 |
We also have nominators, we have the business entrepreneurs who are committed, |
| 37:12 → 37:15 |
we have the volunteers all across the world, |
| 37:15 → 37:20 |
and the chapters helping us with references the whole body of people, |
| 37:20 → 37:22 |
this is an amazing community. |
| 37:25 → 37:28 |
A Lifelong Partnership |
| 37:30 → 37:36 |
This is a partnership over the full whole period of professional contribution. |
| 37:36 → 37:43 |
The friendship of peers, the mutual help, that’s permanent, always valuable, very valuable. |
| 37:43 → 37:47 |
As you get further along in the process and you’ve got a model that works, |
| 37:47 → 37:48 |
then you’ve gotta market it. |
| 37:48 → 37:55 |
And so we have a strategic partnership with Hill & Knowlton that helps us there. |
| 37:55 → 37:59 |
because the whole field is weak in that area. |
| 37:59 → 38:04 |
Then you hit the next stage, the marketing takes hold. |
| 38:04 → 38:06 |
Then you’re running a big organization that’s growing fast |
| 38:06 → 38:12 |
and there’s a big movement out beyond and you have management problems. |
| 38:12 → 38:17 |
Well, if there’s one thing that our field is deficient in, it’s management skills |
| 38:17 → 38:21 |
cause we haven’t had the three centuries that business had to build up, |
| 38:21 → 38:26 |
the language, the ways of thinking, you don’t have business schools, none of that. |
| 38:26 → 38:32 |
And so we have evolved a very practical way of working |
| 38:32 → 38:36 |
with McKinsey and company as a wonderful strategic partner, |
| 38:36 → 38:40 |
in bringing the best knowledge that business has built up over the centuries |
| 38:40 → 38:45 |
to the top most powerful social entrepreneurs when they’re ready. |
| 38:45 → 38:51 |
This, and the reason this works, is it’s very valuable for both sides. |
| 38:51 → 38:59 |
When you work for the top social entrepreneurs you have a dream client if you’re a consultant. |
| 38:59 → 39:04 |
You and the firm are learning about whole sectors of society |
| 39:04 → 39:10 |
you didn’t know about before, consumer protection, housing. |
| 39:10 → 39:13 |
And all that enriches the rest of your practice, |
| 39:13 → 39:17 |
so both sides benefit and we’ve learned how to do this. |
| 39:19 → 39:22 |
Mosaics: Entrepreneuring Together |
| 39:22 → 39:31 |
In 1990 was the first meeting of a mosaic group which took place in Dhaka, Bangladesh. |
| 39:31 → 39:39 |
Only nine fellows, but each with a very different idea from different countries across Asia. |
| 39:39 → 39:44 |
About how society can do a better job of helping all young people grow up. |
| 39:44 → 39:51 |
This is in effect, us doing together what we do individually, this is group entrepreneurship. |
| 39:51 → 39:58 |
You take the best ideas that will change a field, that each fellow has developed. |
| 39:58 → 40:04 |
And by now, these fellows have developed ideas that are having a big impact. |
| 40:04 → 40:10 |
But they’re partial, they’re one idea, one delivery system serving one set of clients. |
| 40:10 → 40:14 |
When you put them together you see maybe five, six principles, |
| 40:14 → 40:19 |
a dozen delivery systems and many more clients. |
| 40:19 → 40:25 |
And when you see that as a whole, you’ll see major new ways that you can do your job better |
| 40:25 → 40:28 |
us together looking at what we’ve learned, |
| 40:28 → 40:33 |
jointly pulling out the most powerful principles, |
| 40:33 → 40:38 |
and then together actively going and trying to flip the whole system. |
| 40:38 → 40:46 |
Well, that’s an example of the second-generation activity that the field is now able to do, |
| 40:46 → 40:50 |
that Ashoka has spent 12 years learning how to do. |
| 40:50 → 40:56 |
And we have several things now ready to roll at the marketing stage. |
| 40:56 → 40:59 |
How all kids can grow up better |
| 40:59 → 41:06 |
new markets for business, major new revenue sources for citizen groups. |
| 41:06 → 41:12 |
There’s so many of these opportunities that we are in a unique position to see, |
| 41:12 → 41:15 |
and to market, and to drive home and cause change. |
| 41:18 → 41:21 |
Building the Field |
| 41:22 → 41:24 |
We’re doing three things: |
| 41:24 → 41:29 |
One, we’re helping the best ideas in entrepreneurs get started, |
| 41:29 → 41:34 |
Their ideas, their institutions across their whole life history. |
| 41:34 → 41:38 |
Second, we are helping us as a community come together. |
| 41:38 → 41:42 |
So we can individually help one another, so we can be much more than the sum of the parts. |
| 41:42 → 41:45 |
Through the mosaics, for example |
| 41:45 → 41:48 |
And then third, we’re helping the whole field. |
| 41:48 → 41:53 |
How can this field come together in the smartest possible way? |
| 41:53 → 42:01 |
So that we will have the biggest possible and most beneficial impact as a field going for generations. |
| 42:01 → 42:07 |
Our job is not to give people fish, is not to teach them how to fish, |
| 42:07 → 42:12 |
Is to build a new and better fishing industry. |
| 42:12 → 42:17 |
And so, all the way throughout our history, we have encouraged other people to come in. |
| 42:17 → 42:22 |
We don't want to be the only venture firm for social entrepreneurs |
| 42:22 → 42:25 |
We have helped over eighty different groups. |
| 42:25 → 42:29 |
And they have their own emphasis and what not. |
| 42:29 → 42:33 |
But we are increasingly getting more and more institutions coming into the field |
| 42:33 → 42:36 |
which is exactly what we want |
| 42:36 → 42:41 |
We are serving this historical force, that's Ashoka's central purpose. |
| 42:41 → 42:47 |
This is a moment of absolutely historically profound change. |
| 42:47 → 42:52 |
Our job is to see it, to help with the most leverage, it in the most intelligent way as possible. |
| 42:52 → 42:57 |
So we have to be completely listening to, understanding . |
| 42:57 → 43:00 |
What is this history? Where is it going? |
| 43:00 → 43:03 |
And that's what every entrepreneur does |
| 43:03 → 43:07 |
You are constantly saying; alright we have gotten this far |
| 43:07 → 43:09 |
Where are the opportunities? Where are the barriers? |
| 43:09 → 43:12 |
How do we fix the barriers? How do we move down this path? |
| 43:12 → 43:17 |
Each of these experiments is our developing, |
| 43:17 → 43:20 |
the core methodology for our field, |
| 43:20 → 43:23 |
this is how we entrepreneur together. |
| 43:25 → 43:29 |
The Future |
| 43:30 → 43:34 |
In any entrepreneurial institution, there’s always the question, |
| 43:34 → 43:38 |
what happens if the entrepreneur is run over by a truck? |
| 43:38 → 43:41 |
I do not want to be run over by a truck, |
| 43:41 → 43:46 |
but we now are a community of so many good entrepreneurs |
| 43:46 → 43:50 |
that I think we’re past that danger zone. |
| 43:50 → 43:57 |
I have a number of colleagues, just remarkable colleagues, who could take over tomorrow. |
| 43:57 → 43:59 |
I hope I would be missed somewhat |
| 43:59 → 44:03 |
and I hope I would be able to make really a big contributions as all of us do, |
| 44:03 → 44:07 |
but I think Ashoka is past that danger point. |
| 44:07 → 44:11 |
What sort of a role will I play going forward? |
| 44:11 → 44:17 |
I have other ideas that fit beautifully with Ashoka. |
| 44:17 → 44:23 |
Youth Venture is a spin-off of the Learning Initiative. |
| 44:23 → 44:26 |
I think it’s the civil rights movement for young people, |
| 44:26 → 44:29 |
I think it’s incredibly important, the idea is very simple. |
| 44:29 → 44:34 |
We want as much as possible every young person to know |
| 44:34 → 44:38 |
that if they have an idea, and they’re willing to create a team, |
| 44:38 → 44:42 |
and they run that team and they leave a lasting impact, |
| 44:42 → 44:46 |
we are with them, to help make them succeed. |
| 44:46 → 44:50 |
Any young person who has had that experience |
| 44:50 → 44:55 |
knows that they are powerful, they are empowered to go and do anything. |
| 44:55 → 44:58 |
They know that they have just led. |
| 44:58 → 45:00 |
Not in a simulation or a game, but the real thing. |
| 45:00 → 45:01 |
They have changed their world |
| 45:01 → 45:05 |
they have put in place a tutoring surface |
| 45:05 → 45:09 |
a dance academy with peer counseling, sports that weren't there before, |
| 45:09 → 45:11 |
radio, it doesn't matter. |
| 45:11 → 45:13 |
Their idea, their team, their impact. |
| 45:13 → 45:15 |
They are going to try it again and again, |
| 45:15 → 45:17 |
they are getting better they are getting stronger |
| 45:17 → 45:21 |
What we’re building up to is a change in the whole dynamic, |
| 45:21 → 45:25 |
the whole understanding of what the youth years are about. |
| 45:25 → 45:28 |
Instead of saying oh we are adults in charge of everything |
| 45:28 → 45:32 |
the class room, the extra curricular, the sports, the work place. |
| 45:32 → 45:36 |
Say, you take initiative just like the rest of us. |
| 45:36 → 45:40 |
We know from the work of the fellows that this has a huge impact. |
| 45:40 → 45:44 |
If we can go from two or three percent of the population |
| 45:44 → 45:49 |
that are natural leaders to fifty or sixty percent in the next generation, |
| 45:49 → 45:54 |
what a difference that‘ll make in the lives of those people and in the health of society. |
| 45:57 → 46:00 |
Everyone a Changemaker |
| 46:01 → 46:08 |
The two founders of E-Bay, Pierre Omidiyar and the first president Jeff Skoll |
| 46:08 → 46:13 |
are both entrepreneur-to-entrepreneur members with Ashoka. |
| 46:13 → 46:16 |
They have helped us in many different ways. |
| 46:16 → 46:20 |
The most important thing that Pierre has done for us |
| 46:20 → 46:27 |
is challenge us to get beyond what we used to define as our ultimate goal, |
| 46:27 → 46:33 |
how do we help the entrepreneurial competitive citizen sector emerge. |
| 46:33 → 46:35 |
Is there something deeper than that? |
| 46:35 → 46:36 |
You gotta keep pushing. |
| 46:36 → 46:42 |
And we now articulate that as everyone a change maker. |
| 46:42 → 46:48 |
And, this is analogous, he has a similar concept of a universal economic democracy |
| 46:48 → 46:50 |
is what E-Bay makes possible. |
| 46:50 → 46:52 |
What does it mean? |
| 46:52 → 46:58 |
Historically two or three percent of the worlds people controlled everything. |
| 46:58 → 47:00 |
In the last century we created the wealth |
| 47:00 → 47:04 |
because of the industrial revolution, to allow everyone to be a player |
| 47:04 → 47:08 |
but that isn’t the way things work yet. |
| 47:08 → 47:11 |
The entrepreneurs, the social entrepreneurs |
| 47:11 → 47:17 |
are the cutting edge of a transformation leading to everyone a change maker. |
| 47:17 → 47:22 |
They’re their role models, they’re citizens who take an interest, |
| 47:22 → 47:27 |
who care about their neighbors, who organize and who cause big change. |
| 47:27 → 47:30 |
No one annointed them, they did it. |
| 47:30 → 47:33 |
They can do it, you can do it. |
| 47:33 → 47:36 |
At a second level they’re key. |
| 47:36 → 47:43 |
Think about it at the local level every time a social entrepreneur comes up with a new idea, |
| 47:43 → 47:48 |
it upsets the way things are done |
| 47:48 → 47:54 |
it also upsets the idea that things are the way they are |
| 47:54 → 47:59 |
at the same time the entrepreneur is giving you a seed |
| 47:59 → 48:02 |
that they are trying to make as friendly as possible. |
| 48:02 → 48:08 |
so anyone in any community can take this idea and run with it |
| 48:08 → 48:12 |
So the entrepreneur is not only a role model they’re plowing the earth, |
| 48:12 → 48:18 |
they’re breaking up the existing system and they’re giving seeds that invite people to run. |
| 48:18 → 48:23 |
That leads to thousand and thousands of local change makers. |
| 48:23 → 48:29 |
With each new entrepreneur, you have another plowing and seeding. |
| 48:29 → 48:36 |
As our field moves from being only local to national and gets wired together globally. |
| 48:36 → 48:45 |
The frequency with which new plowing and seedings hit every local community increases faster and faster. |
| 48:45 → 48:48 |
Ideas from Bangladesh travel to Brazil and the U.S. |
| 48:48 → 48:51 |
It didn’t happen ten years ago, now it does. |
| 48:51 → 48:59 |
As that goes on you have this absolutely magical multiplication of everyone becoming change makers |
| 48:59 → 49:05 |
and more and more local role models as well as the major social entrepreneur role models. |
| 49:05 → 49:12 |
When you have a world where only a few percent are actors, and everyone else is acted upon, |
| 49:12 → 49:17 |
the potential for the problems to multiply faster than the solutions is with us. |
| 49:17 → 49:23 |
When everyone is a change maker, when they are empowered |
| 49:23 → 49:28 |
they can see a problem and it’s an opportunity, not a problem. |
| 49:28 → 49:32 |
Then we’re all like white blood cells coursing through society except better, you know. |
| 49:32 → 49:35 |
We not only destroy things that are problems, |
| 49:35 → 49:37 |
we can build and multiply things. |
| 49:37 → 49:39 |
Now this is very powerful. |

