Neuromarketing Part 2

Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as EEG, HRV, RR, eye tracking, and GSR to learn why consumers make the decisions they do, and what part of the brain tells them to do it. Includes interviews with: Prof. Gerhard Roth, Biologe Prof. Gerd Giegerenzer, Institut Max Planck, Berlin Dr. Christian Scheier, Neuropsychologe, Hamburg Prof. Franz-Rudolf Esch, Prof. Peter Kenning, Dr. Hilke Plassmann, Ökonom