Transcript for Digital Revenue Models explained

Huh?

Translation: Who pays for your product?

Consumers either pay for your product

or they get it for free

If it's worth something to the consumer

it gets paid for

if it's not

it has to be given away free.

We experts call this phenomenon: "supply and demand"

Let me use a phrase you don't understand

like "digital value proposition"

together with meaningless words like "equaliser"

and mix it with a word like "tribe"

which sounds cool to me.

It will mask the fact that

all I'm really saying is that

the product will either be free or paid for.

Our advice is for you to

listen to us concatenate some impressive sounding phrases we've just made up

and then...

er...

...trust us!

Really. You can trust us.

Now let's pretend we've reduced the complexity of multi-sided markets

to a list of twenty nouns that begin with 'C'.

Better.

Better. Informed.

Better. Informed. Decision.

Remember that.

Of course, we're not actually claiming to know what we're talking about,

if you want to get all legal about it.

If we told you to charge, it might be right to go free.

Or some mixture.

Or vice versa.

Hey, s*** happens

so don't sue us if it turns out we were completely wrong.

After all, we're consultants

so we believe in selling you

a story you can believe in, since you're too lazy to think for yourselves.