Digital Revenue Models explained - Transcribed | dotSUB

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Digital Revenue Models explained

Duration: 2 minutes and 57 seconds

Country: United Kingdom

Language: English

License: CC - Attribution Non-commercial No Derivatives

Genre: None

Views: 61 (3 embedded)

Posted by: passepartout on Dec 16, 2009

What they really mean...

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Huh?
Translation: Who pays for your product?
Consumers either pay for your product
or they get it for free
If it's worth something to the consumer
it gets paid for
if it's not
it has to be given away free.
We experts call this phenomenon: "supply and demand"
Let me use a phrase you don't understand
like "digital value proposition"
together with meaningless words like "equaliser"
and mix it with a word like "tribe"
which sounds cool to me.
It will mask the fact that
all I'm really saying is that
the product will either be free or paid for.
Our advice is for you to
listen to us concatenate some impressive sounding phrases we've just made up
and then...
er...
...trust us!
Really. You can trust us.
Now let's pretend we've reduced the complexity of multi-sided markets
to a list of twenty nouns that begin with 'C'.
Better.
Better. Informed.
Better. Informed. Decision.
Remember that.
Of course, we're not actually claiming to know what we're talking about,
if you want to get all legal about it.
If we told you to charge, it might be right to go free.
Or some mixture.
Or vice versa.
Hey, s*** happens
so don't sue us if it turns out we were completely wrong.
After all, we're consultants
so we believe in selling you
a story you can believe in, since you're too lazy to think for yourselves.