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Transcript for Social Media Revolution
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| Time | Content |
|---|---|
| 00:00 → 00:04 |
Is social media a fad? |
| 00:05 → 00:07 |
Or is it the biggest shift since the Industrial Revolution? |
| 00:08 → 00:11 |
Welcome to the Revolution |
| 00:14 → 00:16 |
By 2010 Gen Y will outnumber Baby Boomers |
| 00:17 → 00:19 |
96% of them have joined a social network |
| 00:19 → 00:22 |
Social media has overtaken porn as the nº1 activity on the web |
| 00:22 → 00:25 |
1 out of 8 couples married in the U.S. last year met viea social media |
| 00:26 → 00:28 |
Years to reach 50 millions users |
| 00:29 → 00:31 |
Radio, 38 years |
| 00:32 → 00:34 |
TV, 13 years |
| 00:34 → 00:35 |
Internet, 4 years |
| 00:36 → 00:37 |
Ipod, 3 years |
| 00:39 → 00:42 |
Facebook added 100 million users in less than 9 month |
| 00:43 → 00:46 |
Ipod application downloades hit 1 billon in 9 month |
| 00:47 → 00:49 |
If facebook were a country, it would be the world´s 4th largest |
| 00:49 → 00:50 |
Aunque ... |
| 00:51 → 00:54 |
China´s QZone is larger with over 300 million using their services |
| 00:56 → 00:58 |
2009 US Department of Education study revealed that on average, |
| 00:58 → 01:01 |
online students out performed those receiving face-to-face instruction |
| 01:01 → 01:04 |
1 in6 higher education studens are enrolled in online curriculum |
| 01:04 → 01:07 |
80% of companies are using LinkedIn as their primary tool to find employees |
| 01:07 → 01:10 |
The fastest growing segment on FAcebook is 55-65 year-old female |
| 01:10 → 01:20 |
Ashton Kutcher and Ellen DeGeneris have more twitter followers than the population of Ireland, Norway and Panama |
| 01:23 → 01:25 |
80% of twitter usage is on mobile devices. |
| 01:25 → 01:26 |
people update anywhere, anytime |
| 01:26 → 01:29 |
Imagine what that means for bad customer experience |
| 01:30 → 01:32 |
Generation Y and Z consider e-mail passé |
| 01:32 → 01:35 |
In 2009 Boston College stopped distributin e-mail addresses to incoming freshmen |
| 01:35 → 01:44 |
What happens in Vegas stays on Facebook, Twitter, Orkut, Bebo, Flickr, digg, myspace, youtube |
| 01:44 → 01:47 |
Youtube is the 2nd largest search engine in the world |
| 01:47 → 01:50 |
100,000,000 videos |
| 01:52 → 01:55 |
WikiI is an Hawaiian term = Quick |
| 01:55 → 01:58 |
Wikipedia has over 13 millon articles |
| 01:58 → 02:01 |
Studies show it´s moreaccurate than Encyclopedia Britannica |
| 02:01 → 02:02 |
78% of these articles are non English |
| 02:02 → 02:06 |
If you are paid $1 for every time an article was posted on Wikipedia, you would earn $136.23 |
| 02:06 → 02:08 |
per hour |
| 02:08 → 02:13 |
There are over 200,000,000 Blogs. 54% of bloggers post content on tweet daily |
| 02:13 → 02:19 |
Word of mouth... World of mouth |
| 02:20 → 02:22 |
25% of search results for the world´s top 20 largest brands are links to user-generated content |
| 02:22 → 02:26 |
34% of bloggers post opinions about products & brands |
| 02:26 → 02:31 |
Do you like what they are saying about your brand? |
| 02:31 → 02:36 |
better... |
| 02:37 → 02:41 |
People care more how their socail graph ranks products and |
| 02:41 → 02:44 |
services than how Google ranks them |
| 02:45 → 02:48 |
75% of consumers trust peer recommendations |
| 02:48 → 02:53 |
Only 14% trust advertisements |
| 02:54 → 02:58 |
Only 18% of traditional TV campaigns generate a positive ROI. 90% of people than can TIVO ads do |
| 02:58 → 03:02 |
Hulu has grown from 63 millon total stream in April 2008 to 373 millon in April 2009 |
| 03:02 → 03:05 |
70% of 18 to 34 years old have watched TV on the web |
| 03:05 → 03:09 |
only 33% have ever viewed a show on DVR/TiVo |
| 03:09 → 03:14 |
25 % of Americans in the past month said they watched a short video on their phone |
| 03:15 → 03:18 |
35% of book sales on Amazon are for the Kindle |
| 03:19 → 03:23 |
24 of the 25 largest Newspapers are experiencing record declines in circulation |
| 03:25 → 03:30 |
We no longer search for the news, the news finds us ... |
| 03:30 → 03:33 |
In the near future we will no longer search for products and services |
| 03:34 → 03:38 |
they will find us via social media |
| 03:39 → 03:42 |
Social MEdia isn´t a fad, it´s a fundamental shift in the way we communicate. |
| 03:43 → 03:45 |
More that 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook |
| 03:46 → 03:47 |
Daily |
| 03:48 → 03:50 |
"It´s the economy stupid." James Carville, 1992 |
| 03:51 → 03:54 |
"It´s a people driven the economy stupid." Erik Qualman, 2009 |
| 03:55 → 03:57 |
Successful companies in socail media act more like Dale Carnegie and less like David Ogilvy |
| 03:57 → 04:00 |
Listening first, selling second |
| 04:00 → 04:03 |
They act more like party planners, aggregators and content providers than traditional advertisers |
| 04:03 → 04:07 |
Still think socail media is a fad? |
| 04:08 → 04:11 |
Welcome to the World of Socialnomics |
| 04:12 → 04:15 |
Are you ready? |