Social Media Revolution

Duration: 4 minutes and 22 seconds

Country: United States

Language: English

License: CC - Attribution Non-commercial No Derivatives

Genre: None

Views: 2,720 (1,323 embedded)

Posted by: ayna on Aug 14, 2009

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8

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Is social media a fad?
Or is it the biggest shift since the Industrial Revolution?
Welcome to the Revolution
By 2010 Gen Y will outnumber Baby Boomers
96% of them have joined a social network
Social media has overtaken porn as the nº1 activity on the web
1 out of 8 couples married in the U.S. last year met viea social media
Years to reach 50 millions users
Radio, 38 years
TV, 13 years
Internet, 4 years
Ipod, 3 years
Facebook added 100 million users in less than 9 month
Ipod application downloades hit 1 billon in 9 month
If facebook were a country, it would be the world´s 4th largest
Aunque ...
China´s QZone is larger with over 300 million using their services
2009 US Department of Education study revealed that on average,
online students out performed those receiving face-to-face instruction
1 in6 higher education studens are enrolled in online curriculum
80% of companies are using LinkedIn as their primary tool to find employees
The fastest growing segment on FAcebook is 55-65 year-old female
Ashton Kutcher and Ellen DeGeneris have more twitter followers than the population of Ireland, Norway and Panama
80% of twitter usage is on mobile devices.
people update anywhere, anytime
Imagine what that means for bad customer experience
Generation Y and Z consider e-mail passé
In 2009 Boston College stopped distributin e-mail addresses to incoming freshmen
What happens in Vegas stays on Facebook, Twitter, Orkut, Bebo, Flickr, digg, myspace, youtube
Youtube is the 2nd largest search engine in the world
100,000,000 videos
WikiI is an Hawaiian term = Quick
Wikipedia has over 13 millon articles
Studies show it´s moreaccurate than Encyclopedia Britannica
78% of these articles are non English
If you are paid $1 for every time an article was posted on Wikipedia, you would earn $136.23
per hour
There are over 200,000,000 Blogs. 54% of bloggers post content on tweet daily
Word of mouth... World of mouth
25% of search results for the world´s top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand?
better...
People care more how their socail graph ranks products and
services than how Google ranks them
75% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI. 90% of people than can TIVO ads do
Hulu has grown from 63 millon total stream in April 2008 to 373 millon in April 2009
70% of 18 to 34 years old have watched TV on the web
only 33% have ever viewed a show on DVR/TiVo
25 % of Americans in the past month said they watched a short video on their phone
35% of book sales on Amazon are for the Kindle
24 of the 25 largest Newspapers are experiencing record declines in circulation
We no longer search for the news, the news finds us ...
In the near future we will no longer search for products and services
they will find us via social media
Social MEdia isn´t a fad, it´s a fundamental shift in the way we communicate.
More that 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook
Daily
"It´s the economy stupid." James Carville, 1992
"It´s a people driven the economy stupid." Erik Qualman, 2009
Successful companies in socail media act more like Dale Carnegie and less like David Ogilvy
Listening first, selling second
They act more like party planners, aggregators and content providers than traditional advertisers
Still think socail media is a fad?
Welcome to the World of Socialnomics
Are you ready?

Social Media Revolution

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