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WITNESS Guide to Video Advocacy Part 4: After Filming
Duration:
4 minutes and 54 seconds
Country:
United States
Language:
English
Genre:
Instructional
Producer:
WITNESS
Director:
WITNESS
Views:
130
(17
embedded)
Posted by:
ryanschlief on Feb 20, 2009
WITNESS Guide to Video Advocacy Part 4: After Filming
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Video Transcription
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- WITNESS. See it. Film it. Change it.
- You’re watching the after filming section of the WITNESS guide to video advocacy.
- It covers how to assess whether footage is reliable,
- how to edit effectively and ethically,
- and how to distribute your video to have an impact.
- Revisit your advocacy plan.
- Before you start editing or distributing,
- make sure you and your team, and collaborators,
- still agree on your goal and message.
- Make sure nothing has changed in terms of risk.
- Less is more.
- Editing is all about telling a story that is efficient, compelling, and truthful.
- Less is more particularly when you are putting your video online,
- where viewers tend to watch shorter videos.
- How to work with limited footage.
- What happens when you have very little footage?
- Maybe you just have one shot of graphic violence but no context.
- Think about these options.
- Borrowing footage from colleagues,
- or using footage with “creative commons" licenses.
- Film an interview to explain it.
- Use title cards to tell your viewer more,
- and remember that on some websites you can place contextual information around your video.
- Edit effectively.
- Compress time and space,
- you don't need to show everything.
- Tell your story effectively by creating meaningful sequences of images and words,
- but resist the temptation to make connections that don't exist.
- Edit ethically.
- Editing gives you power.
- By placing two clips side by side
- you can make two people argue who have never met each other.
- You can misuse shocking images.
- You can change the chronology of events and create false cause and effect.
- Be truthful to the situation you've experienced and make sure your collaborators are too.
- Is this online footage real?
- The best way to asses credibility online is to look at the feedback from other viewers.
- Often, viewers will point out discrepancies and give you additional information.
- Always check it against other external sources
- and try sharing the clip with a local human rights group to get their feedback.
- Show your video in the right place and at the right time.
- Don't forget your audience and your objective as you start to distribute.
- Strategic distribution is all about timing,
- and finding the right place to reach your audience
- so that you can engage them to make a difference.
- Look for a "tipping point" in your situation
- where your video could make the final persuasive push.
- Be imaginative in showing your media.
- Think about screening for your community and for decision makers.
- Try going viral by encouraging people to copy and share your media,
- and use the power of the web to distribute and engage dispersed audiences.
- The principle of "the carrot and the stick" can come in useful.
- Try using the threat of public exposure or public praise to make someone act.
- "Sequence" your distribution.
- Remember that successful distribution in one place can open up opportunities.
- Be ready. If your video is watched extensively online
- and is topical for a major news story,
- expect TV producers to want to use it in news broadcasts.
- Or, if you choose to build momentum
- through a series of grassroots screenings and online distribution,
- use that impetus to give credibility and urgency to a screening for decision makers.
- Reassess the risk.
- Constantly reassess the risks to yourself,
- your organization,
- and people who you have filmed.
- The Hub.
- Go to The Hub to see video, to share video, and to take action


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