Transcript for Matt Mullenweg - WC Kyoto Biz Day

Hello, everybody. Naoko said that there were a lot of questions in Japan about how the GPL works and how businesses can profit on the GPL and everything like that. I feel like these concepts are new, so they're not yet widely understood. And in fact, a few months ago, I recorded a video that talks about all of these things. And it sounds like she's going to show you that video now. I hope you enjoy it. So what we'd like to do is there's a number of people innovating on top of the GPL to create some cool business models around it. One of these is having themes which are 100% GPL: there's no restrictions on your freedoms, you can redistribute them, you can use them, you can modify them however you like. But they have commercial support available. So let's say you want to use a theme, but you are hoping that if you have a problem with it, there's someone you can—the online equivalent of pick up the phone and talk to. Many of these premium themes have support forums, paid customization help, things like that. And some really nice web sites around them. So there are some folks who are doing this under the GPL, and some folks who are doing this with proprietary licenses, that restrict your freedoms and are generally evil. So we're trying to point to the people who are doing this in a way that doesn't restrict your freedoms, to encourage them, reward them, and try to help more folks adopt this model.