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Transcript for She-conomy
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| Time | Content |
|---|---|
| 00:00 → 00:02 |
Men |
| 00:02 → 00:04 |
You should know |
| 00:04 → 00:06 |
Over the next 10 years, women will control 2/3s of consumer wealth in the United States. |
| 00:08 → 00:10 |
70 % of new businesses are started by women. |
| 00:10 → 00:12 |
50+ women are the... |
| 00:12 → 00:15 |
healthiest, wealthiest and most active generation of women in history |
| 00:16 → 00:19 |
Women and older own over 75% of the nation's financial wealth. |
| 00:22 → 00:25 |
American women spend about $5 trillion annually |
| 00:26 → 00:29 |
85% of brand purchases are made by women |
| 00:29 → 00:33 |
91% if New Homes... |
| 00:33 → 00:35 |
75% of all travel decisions... |
| 00:35 → 00:38 |
92% vacations... |
| 00:38 → 00:41 |
80% healthcare... |
| 00:41 → 00:44 |
Influences 90% of all consumer electronic purchases. |
| 00:46 → 00:47 |
93% Food... |
| 00:47 → 00:50 |
89% Bank Accounts... |
| 00:50 → 00:52 |
65% New Cars... |
| 00:52 → 00:55 |
93% over-the-counter Pharmaceuticals... |
| 00:55 → 00:57 |
However, |
| 00:57 → 01:00 |
91% of women feel that advertisers DO NOT understand them. |
| 01:00 → 01:02 |
"WHY" you ask? |
| 01:02 → 01:07 |
Out of all U.s. Advertising Creative Directors... |
| 01:07 → 01:10 |
Only 3% are women. |
| 01:10 → 01:13 |
Who do you trust with YOUR brand? |