She-conomy

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Duration: 1 minute and 31 seconds

Country: United States

Language: English

Genre: Documentary

Producer: She-conomy

Views: 141 (3 embedded)

Posted by: marcobertolini on Jan 11, 2010

She-conomy is presenting the big gap between the power of women as buyers and decision maker about the family purchases and thefew number of women...

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Men
You should know
Over the next 10 years, women will control 2/3s of consumer wealth in the United States.
70 % of new businesses are started by women.
50+ women are the...
healthiest, wealthiest and most active generation of women in history
Women and older own over 75% of the nation's financial wealth.
American women spend about $5 trillion annually
85% of brand purchases are made by women
91% if New Homes...
75% of all travel decisions...
92% vacations...
80% healthcare...
Influences 90% of all consumer electronic purchases.
93% Food...
89% Bank Accounts...
65% New Cars...
93% over-the-counter Pharmaceuticals...
However,
91% of women feel that advertisers DO NOT understand them.
"WHY" you ask?
Out of all U.s. Advertising Creative Directors...
Only 3% are women.
Who do you trust with YOUR brand?

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