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Transcript for Web 2.0 ... The Machine is Us/ing Us
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| Time | Content |
|---|---|
| 00:02 → 00:04 |
Text is linear |
| 00:04 → 00:05 |
Text is unilinear |
| 00:05 → 00:08 |
Text is often said to be unilinear |
| 00:11 → 00:14 |
Text is unilinear when written on paper. |
| 00:18 → 00:21 |
Digital text is different. |
| 00:21 → 00:23 |
Digital text is more flexible. |
| 00:23 → 00:25 |
Digital text is moveable. |
| 00:26 → 00:27 |
Digital text is above all ... hyper. |
| 00:27 → 00:29 |
Digital hypertext is above all ... |
| 00:29 → 00:31 |
hypertext is above all ... |
| 00:31 → 00:33 |
hypertext can link |
| 00:35 → 00:36 |
here |
| 00:36 → 00:37 |
or here |
| 00:37 → 00:38 |
virtually anywhere |
| 00:38 → 00:39 |
anywhere virtually |
| 00:39 → 00:40 |
anywhere virtual |
| 00:40 → 00:43 |
Wayback Machine: Take Me Back |
| 00:48 → 00:51 |
Most early websites were written in HTML |
| 00:51 → 00:54 |
HTML was designed to define the structure of a web document. |
| 00:56 → 01:00 |
<p> is a structural element referring to "paragraph" |
| 01:00 → 01:03 |
<LI> is also a structural element referring to "list Item" |
| 01:04 → 01:07 |
As HTML expanded, more elements were added. |
| 01:07 → 01:10 |
Including stylistic elements like <b> for bold and <i> for italics |
| 01:10 → 01:12 |
Such elements defined how content would be formatted. |
| 01:12 → 01:15 |
In other words, form and content became inseperable in HTML |
| 01:16 → 01:18 |
Digital Text can do better. |
| 01:18 → 01:20 |
Form and content can be separated. |
| 01:29 → 01:31 |
XML was designed to do just that. |
| 01:33 → 01:37 |
<title> does not define the form. It defines the content. |
| 01:37 → 01:39 |
Same with <link> |
| 01:41 → 01:43 |
and <description> |
| 01:43 → 01:45 |
and virtually all other elements in this document. |
| 01:45 → 01:48 |
They describe the content, not the form. |
| 01:48 → 01:52 |
So the data can be exported, free of formatting constraints. |
| 01:55 → 01:57 |
Anthro Blogs |
| 02:03 → 02:05 |
Anthro Journals |
| 02:10 → 02:12 |
With form separated from content, |
| 02:12 → 02:15 |
users did not need to know complicated code to upload content to the web |
| 02:17 → 02:18 |
Beyond Etext |
| 02:19 → 02:20 |
Your blog has been created! |
| 02:20 → 02:22 |
Hello World! |
| 02:22 → 02:25 |
There's a blog born every half second |
| 02:25 → 02:27 |
and it's not just text ... |
| 02:28 → 02:29 |
YouTube |
| 02:32 → 02:34 |
flickr: Upload Photos |
| 02:36 → 02:39 |
XML facilitates automated data exchange |
| 02:40 → 02:42 |
two site can "mash" data together |
| 02:43 → 02:45 |
flickr maps |
| 02:49 → 02:51 |
Who will organize all of this data? |
| 02:55 → 02:58 |
digital ethnography hypermedia anthropology |
| 02:59 → 03:01 |
We will. |
| 03:01 → 03:03 |
You will. |
| 03:05 → 03:07 |
XML + U & ME create a database-backed web |
| 03:07 → 03:09 |
a database-backed web is different |
| 03:09 → 03:10 |
the web is different |
| 03:10 → 03:11 |
we are the web |
| 03:12 → 03:14 |
We Are the Web |
| 03:18 → 03:20 |
When we post and then tag pictures |
| 03:20 → 03:22 |
we are teaching the Machine |
| 03:22 → 03:24 |
Each time we forge a link |
| 03:24 → 03:26 |
we teach it an idea |
| 03:26 → 03:30 |
Think of the 100 billion times per day humans click on a Web page |
| 03:30 → 03:32 |
teaching the Machine |
| 03:38 → 03:41 |
the machine is us |
| 03:42 → 03:44 |
Digital text is no longer just linking information ... |
| 03:44 → 03:46 |
Hypertext is no longer just linking information ... |
| 03:46 → 03:48 |
The Web is no longer just linking information ... |
| 03:48 → 03:49 |
The Web is linking information ... |
| 03:49 → 03:50 |
The Web is linking people ... |
| 03:50 → 03:52 |
Web 2.0 is linking people ... |
| 03:52 → 03:55 |
... people sharing, trading, and collaborating ... |
| 03:58 → 03:59 |
edit this page |
| 04:03 → 04:06 |
We'll need to rethink a few things ... |
| 04:07 → 04:08 |
rethink copyright |
| 04:08 → 04:09 |
rethink authorship |
| 04:09 → 04:10 |
rethink identity |
| 04:10 → 04:11 |
rethink ethics |
| 04:11 → 04:12 |
rethink aesthetics |
| 04:12 → 04:13 |
rethink rhetorics |
| 04:13 → 04:14 |
rethink governance |
| 04:14 → 04:15 |
rethink privacy |
| 04:15 → 04:16 |
rethink commerce |
| 04:16 → 04:17 |
rethink love |
| 04:17 → 04:18 |
rethink family |
| 04:18 → 04:19 |
rethink ourselves. |
| 04:20 → 04:23 |
by Michael Wesch, Assistant Professor of Cultural Anthroplogy, Kansas State University |
| 04:24 → 04:26 |
Digital ethnography @ Kansas State University |
| 04:27 → 04:29 |
music by DEUS, There's Nothing impossible |
| 04:30 → 04:31 |
cc, some rights reserved |