Web 2.0 ... The Machine is Us/ing Us

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The Machine is Us/ing Us

Duration: 4 minutes and 31 seconds

Country: United States

Language: English

License: CC Attribution

Genre: Instructional

Director: Michael Wesch

Views: 14,669 (3,159 embedded)

Posted by: preuss on Feb 6, 2007

Wesch is launching the Digital Ethnography working group at Kansas State University to examine the impacts of digital technology on human interaction. The first outcome of this work was a short video called "Web 2.0 ... The Machine is Us/ing Us." The video was released on YouTube on January 31st 2007 and quickly became the most popular video in the blogosphere.

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Video Transcription

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Text is linear
Text is unilinear
Text is often said to be unilinear
Text is unilinear when written on paper.
Digital text is different.
Digital text is more flexible.
Digital text is moveable.
Digital text is above all ... hyper.
Digital hypertext is above all ...
hypertext is above all ...
hypertext can link
here
or here
virtually anywhere
anywhere virtually
anywhere virtual
Wayback Machine: Take Me Back
Most early websites were written in HTML
HTML was designed to define the structure of a web document.
<p> is a structural element referring to "paragraph"
<LI> is also a structural element referring to "list Item"
As HTML expanded, more elements were added.
Including stylistic elements like <b> for bold and <i> for italics
Such elements defined how content would be formatted.
In other words, form and content became inseperable in HTML
Digital Text can do better.
Form and content can be separated.
XML was designed to do just that.
<title> does not define the form. It defines the content.
Same with <link>
and <description>
and virtually all other elements in this document.
They describe the content, not the form.
So the data can be exported, free of formatting constraints.
Anthro Blogs
Anthro Journals
With form separated from content,
users did not need to know complicated code to upload content to the web
Beyond Etext
Your blog has been created!
Hello World!
There's a blog born every half second
and it's not just text ...
YouTube
flickr: Upload Photos
XML facilitates automated data exchange
two site can "mash" data together
flickr maps
Who will organize all of this data?
digital ethnography hypermedia anthropology
We will.
You will.
XML + U & ME create a database-backed web
a database-backed web is different
the web is different
we are the web
We Are the Web
When we post and then tag pictures
we are teaching the Machine
Each time we forge a link
we teach it an idea
Think of the 100 billion times per day humans click on a Web page
teaching the Machine
the machine is us
Digital text is no longer just linking information ...
Hypertext is no longer just linking information ...
The Web is no longer just linking information ...
The Web is linking information ...
The Web is linking people ...
Web 2.0 is linking people ...
... people sharing, trading, and collaborating ...
edit this page
We'll need to rethink a few things ...
rethink copyright
rethink authorship
rethink identity
rethink ethics
rethink aesthetics
rethink rhetorics
rethink governance
rethink privacy
rethink commerce
rethink love
rethink family
rethink ourselves.
by Michael Wesch, Assistant Professor of Cultural Anthroplogy, Kansas State University
Digital ethnography @ Kansas State University
music by DEUS, There's Nothing impossible
cc, some rights reserved

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