Slam Pitch - 1st prize - Athens,Dec10 - 2 Translation(s)

Slam Pitch - 1st prize - Athens,Dec10

Duration: 4 minutes and 38 seconds

Country: Greece

Language: Greek

License: CC - Attribution Non-commercial No Derivatives

Genre: Public Service Announcement

Producer: Chrys

Director: Michalis

Views: 170 (22 embedded)

Posted by: goldpowergr on Jan 28, 2011

This is the short pitch that gave us (The Best Oil Producer) the 1st prize in the first ever national entrepreneurship competition "Slam Pitch - Smart Move".

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Goodmorning everyone, my name is Chrys Taslis
I'm the founder of The Best Oil Producer whom I represent
It's a business start up
related to the organic olive oil of island Lesvos
based at the village Parakila on this island
Its leaders are three young guys
Michalis Tsougranis, Andreas Dafnos and myself
all of us graduates of the Athens University of Economics and Business
Our initiative targets the market of high-quality organic products
fair trade
and has already started operations for 6 months
has a webpage and its first customers
as well as a distribution point here in Athens
Island Lesvos is traditionally an olive oil producer for millenia
its population lives primarily on its olive oil earnings, even today
its price determines our life quality and standards
However, the decreasing price in the last years
as well as the increasing cost of transport and packaging
discourage many farmers who abandon their land
and look for employment elsewhere
Moreover, the middlemen buying our oil cheaply
sell it even 6 times higher to the consumer
But this is where opportunity lies for us!
We can find new distribution channels with modern promotion methods
(using the technology for instance)
increase the demand and subsequently the price
and bring back growth, employment and prosperity on our island
Our competitive advantage is a combination of 6 elements
we have researched our competitors and noone has the same, it's unique
besides it's hard to copy
I briefly mention the production of clean energy from the olive biomass
we intend to produce energy in the form of methane, hydrogen or biodiesel
and to return 20% of our net profits to a social cause
that our clients will decide through a facebook voting (likes)
this way we support social entrepreneurship
Our olive oil is already packaged in metal tins and bottles
but it's our primary priority to standardize it with a label
and use nice glass bottles
or even clay pots to support the island's tradition in pottery
Our marketing strategy is relationship marketing
That means we firstly approach friends and then their friends
to build trust and then approach 1%ers (percenters)
just like Seth Godin refers to
that is the most passionate olive oil lovers who enthusiastically
talk about it to their circle of friends in a spontaneous way
creating an expansion wave of our idea
often using social media (Twitter, Facebook, LinkedIn etc)
A few words about our financial data
Here we have a profit-expense forecast for the first three years
it seems the first net profit comes in the 3rd year
while the initial investment
can be returned in 6-7 years according to our estimations
And a few words about our team
Andreas could not unfortunately be here with us today
as he's serving his military duty in Mitilini
has graduated from the faculty of Business Administration
of the Athens University of Economics and Business
he's our innovator, he has those bright bulbs all the time
he believes firmly in development of the countryside starting by the villages
our societies cells
and in protecting the environment, the energy production is his idea
Michalis is here with us
he has graduated from the Computer Science faculty
with a post-graduate degree in Information Systems
he runs his own business on island Kalimnos,
a hardware and software business
he's our meticulous process guru
he makes sure that all steps/checklist items have been followed
he built our website
As for me
I have also graduated from the Computer Science faculty
but I found my passion in Corporate Training
at an international level
I'm the guy who put the pieces together, builds relationships with customers and all stakeholders
Thank you for your attention
(clapping)