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Slam Pitch - 1st prize - Athens,Dec10
Duration:
4 minutes and 38 seconds
Country:
Greece
Language:
Greek
Genre:
Public Service Announcement
Producer:
Chrys
Director:
Michalis
Views:
170
(22
embedded)
Posted by:
goldpowergr on Jan 28, 2011
This is the short pitch that gave us (The Best Oil Producer) the 1st prize in the first ever national entrepreneurship competition "Slam Pitch - Smart Move".
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Video Transcription
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- Goodmorning everyone, my name is Chrys Taslis
- I'm the founder of The Best Oil Producer whom I represent
- It's a business start up
- related to the organic olive oil of island Lesvos
- based at the village Parakila on this island
- Its leaders are three young guys
- Michalis Tsougranis, Andreas Dafnos and myself
- all of us graduates of the Athens University of Economics and Business
- Our initiative targets the market of high-quality organic products
- fair trade
- and has already started operations for 6 months
- has a webpage and its first customers
- as well as a distribution point here in Athens
- Island Lesvos is traditionally an olive oil producer for millenia
- its population lives primarily on its olive oil earnings, even today
- its price determines our life quality and standards
- However, the decreasing price in the last years
- as well as the increasing cost of transport and packaging
- discourage many farmers who abandon their land
- and look for employment elsewhere
- Moreover, the middlemen buying our oil cheaply
- sell it even 6 times higher to the consumer
- But this is where opportunity lies for us!
- We can find new distribution channels with modern promotion methods
- (using the technology for instance)
- increase the demand and subsequently the price
- and bring back growth, employment and prosperity on our island
- Our competitive advantage is a combination of 6 elements
- we have researched our competitors and noone has the same, it's unique
- besides it's hard to copy
- I briefly mention the production of clean energy from the olive biomass
- we intend to produce energy in the form of methane, hydrogen or biodiesel
- and to return 20% of our net profits to a social cause
- that our clients will decide through a facebook voting (likes)
- this way we support social entrepreneurship
- Our olive oil is already packaged in metal tins and bottles
- but it's our primary priority to standardize it with a label
- and use nice glass bottles
- or even clay pots to support the island's tradition in pottery
- Our marketing strategy is relationship marketing
- That means we firstly approach friends and then their friends
- to build trust and then approach 1%ers (percenters)
- just like Seth Godin refers to
- that is the most passionate olive oil lovers who enthusiastically
- talk about it to their circle of friends in a spontaneous way
- creating an expansion wave of our idea
- often using social media (Twitter, Facebook, LinkedIn etc)
- A few words about our financial data
- Here we have a profit-expense forecast for the first three years
- it seems the first net profit comes in the 3rd year
- while the initial investment
- can be returned in 6-7 years according to our estimations
- And a few words about our team
- Andreas could not unfortunately be here with us today
- as he's serving his military duty in Mitilini
- has graduated from the faculty of Business Administration
- of the Athens University of Economics and Business
- he's our innovator, he has those bright bulbs all the time
- he believes firmly in development of the countryside starting by the villages
- our societies cells
- and in protecting the environment, the energy production is his idea
- Michalis is here with us
- he has graduated from the Computer Science faculty
- with a post-graduate degree in Information Systems
- he runs his own business on island Kalimnos,
- a hardware and software business
- he's our meticulous process guru
- he makes sure that all steps/checklist items have been followed
- he built our website
- As for me
- I have also graduated from the Computer Science faculty
- but I found my passion in Corporate Training
- at an international level
- I'm the guy who put the pieces together, builds relationships with customers and all stakeholders
- Thank you for your attention
- (clapping)


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