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HP - Green
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6 minutes and 4 seconds
Country:
United States
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English
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Posted by:
thor on May 12, 2008
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Video Transcription
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- "The deepening concern for... preservation of the environment...
- involves the whole basic question of man on this earth. How may the earth's resources be preserved?"
- Bill Hewlett 1971
- Bill and Dave were big believers in protecting the environment
- and the communities in which we operate.
- We embody those values that Bill and Dave started this company with.
- Environmental Milestones HP
- Over the past 40 years HP has built a legacy
- of environmental leadership and innovation.
- A legacy that is more relevant today than ever.
- I think what HP has realized is that you have to look at almost concentric circles.
- First, there's the direct footprint that any company has for running their operation.
- Then you look at the supply chain.
- What's the impact on the environment of the components and commodities that go into the product?
- And then lastly, how does that product get used in the broad consumer market
- and what's the footprint of the product once it's produced and used?
- And HP is in the forefront of looking and addressing all of those different aspects
- to really take ownership of its environmental impact.
- Designing for the Environment
- Today, HP's environmental efforts are focused in three areas.
- Energy efficiency,
- leading the supply chain and partners to do more
- and reuse and recycling.
- Our engineering innovations are creating products that use less energy,
- even as they deliver new levels of performance.
- One example of HP's impact on energy efficiency can be found in the data center.
- Almost two-thirds of energy in a typical data center is used for cooling.
- Coming out of 10 years of research,
- Dynamic Smart Cooling is a revolutionary HP technology
- that can cut energy consumption by up to 50%,
- reducing both energy use and expense.
- We have an insatiable appetite for more computational resources.
- The original "Shrek" probably took 5 million CPU render hours.
- "Shrek 3" took 20 million CPU render hours.
- Moving them into the blade chassis gives us about 50% more compute per square tile
- in the data center as well as a drop of up to 50% in terms of the overall consumption of power.
- Leading the supply chain and partners to do more
- HP's got over a $50 billion supply chain scattered around the world
- doing these things in a more environmentally sustainable manner.
- We've put those requirements on our suppliers as well
- and that has a huge trickle down effect on the globe.
- By setting rigorous internal standards
- and instituting training programs and compliance audits,
- HP sets an example for the industry
- in extending sustainable practices across the supply chain.
- Reuse and recycling
- HP is the leading in electronics recycling, flat out.
- There's nobody who has put as much energy into this as HP has.
- Worldwide, HP has recycled over 1 billion pounds of electronic materials.
- We aim to minimize the hazardous material content
- of our products, and do what we call a materials innovation.
- So include more recycled material content into our products.
- We also aim to make them more easily recyclable.
- Making reuse and recycling easy and cost-effective for customers is central to HP's approach.
- HP does everything for us.
- HP decides what can be reused and refurbished for the secondhand market.
- If not what can be recycled, but to be done to very high environmental standards.
- Across our operations and business units,
- HP is innovating for the environment in countless ways.
- HP's Halo Collaboration Studios allow you to teleconference globally
- and make virtual meetings feel as if they're happening in the same room.
- Halo helps reduce travel-related CO2 emissions while increasing productivity.
- Our instant-on fusing for LaserJet printers
- is responsible for energy consumption savings of 4.1 million tons of CO2 since its introduction in 1993.
- That's the equivalent of removing 870,000 cars from the road for one year.
- Another energy-saving technology, Thermal Logic,
- is embedded in HP's C-Class blades,
- which reduces energy consumption by 33%.
- In total, we offer more than 1000 printers,
- PCs, notebooks and monitors that meet key eco-label programs.
- HP's leadership on sustainability has been widely recognized,
- including the industry's first EPEAT Gold Product and the AXA Sustainability Award.
- This is the reason why we have awarded this award to HP,
- because it really was in-sync with what is our philosophy for sustainable development.
- Looking forward
- The next 10 years are the most important time I think ever in the history of the environmental movement,
- and HP recognizes this.
- We believe by setting an aggressive goal and then achieving that aggressive goal
- is a great way to demonstrate leadership and a great way to encourage the rest of the industry
- to set ambitious goals for themselves.
- Our goals for the future are more ambitious than ever.
- We are dramatically accelerating our industry-leading recycling effort.
- By 2010 the goals are to reclaim our second billion pounds of electronics
- and to achieve a 20% reduction in our global energy consumption.
- HP's got the willpower to do it. It's a part of who we are as a company.
- And we believe in using our expertise and our global reach to try to make a difference.
- HP has always understood the importance of protecting the earth.
- As the challenges facing our environment continue to grow,
- so does our commitment to creating the solutions.
- It's who we are and what we do.
- HP invent www.hp.com/go/environment


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